127 West 43rd Street
New York, NY 10036
NATIONAL HAMBURGER MONTH
I bought my wife Cara a one day mission at Stiletto Spy School for her birthday. While she was off learning deception detection and knife skills with her friend Dawn, I wanted to gather up the fellas for a Bro’s Burger Brunch. While the cats away, the dogs will have a Burgerriffic day. The only thing to decide was where to eat.
Enter Jon Bloostein, Founder & CEO of the Heartland Brewery. Heartland is not only a brewery but it’s also a series of brewpubs located in Manhattan. Brewmaster Kelly Taylor (also from Kelso of Brooklyn) is known for his 6 classic Heartland Brews as well as a interesting and constantly changing array of seasonal beers. The tasty beers are served up with a variety of food including the ever popular HB Burger and it’s corresponding off-shoot restaurant. As I was planning out my 31 Burgers in 31 days for National Hamburger Month, I got the following email from Jon:
Rev—Come on in!
If you haven’t tried it—may I recommend the Prime burger at HB Burger.
50% dry aged prime and 50% beef rib on brioche.
How the hell could I possibly say no?!?! A few moments later an email went out to the Burger Bros from the Wing-Off crew and a Bro’s Burger Brunch was planned.
I started sippin off on a few pints of the delicious, sessionable Heartland Kolsch, perfect for afternoon drinking. When Doug and Jason from Wing-Off are involved in a meal, it’s a must that Hot Wings be consumed. So we started with those and a couple orders of the amazing Heartland Tots. I’ve reviewed them before, so take a look at my last HB Burger review for more on the Tots. Since then, Heartland has put a lot of dedication into their Burger and by using meat from Pat LaFrieda, they’ve cooked up quite the reputation.
For today’s brunch, I ordered the Prime Burger on a Whole Wheat Bun with American Cheese, Lettuce and Sauteed Onions. I’d like to give Jon and everyone at Heartland a massive pat on the back. It might be easy to overlook the Heartland as a tourist trap and therefore fallen to the toils of bad, mass produced food because of their location near Times Square but allow me to confirm, it is most certainly NOT. The HB Prime Burger is juicy, delicious, perfectly cooked, savory, full of real Steak flavor and all around awesome. With this Burger, they have rightfully earned a bright golden star on the New York Burger Map.
If you’re a photo foodie like me, head into HB Burger before National Hamburger Month is over to take part in their National Burger Month photo contest. I hope my photo below wins but instead of the $40 gift certificate, I get a quote added here:
THE BURGER COUNTQUEST
May 7, 2011 – 3:41 PM
The Rev Meter for Social Community
“The Rev Meter” is a social community meter for assessing how optimized a bar or restaurant is with social networking. By taking what he considers to be the 10 most important social networks and creating a point system, The Rev can accurately asses how well the business is using social networking as a tool. His goal here is to educate and assist great business to better effectively use these tools.
4 points or less You’ve missed the 5 basics and are less than optimized
5 points You’ve covered the basics, which is better than most but far from optimized.
6 to 9 points You’re doing better than most and on your way to becoming a well respected social community whiz.
10 points Congrats on a perfect score! Are you hiring?