Elevation Burger – Signpost Deals, National Hamburger Month

Elevation Burger
http://www.elevationburger.com
103 W 14th St
New York, NY 10011

NATIONAL HAMBURGER MONTH
Day 13

THE CONQUEST
Ever since chain restaurant Elevation Burger arrived here in NYC, it’s been on my to-eat list. Reviews of their environmentally friendly restaurants with sustainably prepared Burgers have been nothing but positive. Their motto of “ingredients matter,” is reflected in their use of “100% USDA-certified organic, 100% grass-fed, 100% free-range beef burgers freshly ground on-premises.” As well, their French Fries are hand-cut in the store and cooked in Olive Oil. It’s a very aggressive and modern approach to an age old business.

NYC’s Elevation Burger is only a couple of blocks from my office and I keep putting off a visit. But then something happened that put it on my calendar. I got the following in an email from Signpost;

How do you pass up 2 Burgers for $5???!?! Well if you’re me, you don’t. In fact, you email Signpost directly and invite their NYC representatives, Geoff and Laura (who also happens to be know in the foodie community as 89th And Broke), out to enjoy their deal with you as part of your National Hamburger Month celebration.

For those not familiar with Signpost, it’s a Google Venture invested deal-of-the-day site. Subscribers receive emails with geo-target deals for business’s local to their area. It’s certainly not a new concept and there is definitely a bajillion competitors out there but Signpost help’s business focus on times of day /week and or products that need more focus. For example, perhaps a restaurant is slow on Tuesday afternoons. Signpost will help put together a deal program that helps to drive business to solve that need.

Thankfully for my Burger-of-the-day for National Hamburger Month, the Signpost deal with Elevation Burger had no restrictions!

THE BURGER
The focused Elevation Burger menu has gives you choice of a Beef or Veggie Patty and a number of interesting toppings including their signature Elevation Sauce. I ordered an Elevation Burger with Lettuce, Real Cheddar Cheese, Elevation Sauce, Caramelized Onions & Hot Pepper Relish. Often times grass-fed Beef doesn’t have all the flavors of grain-fed Beef giving it a distinctly different taste. Well let me tell you, whatever kind of grass they are feeding the Elevation Burger cows has some kind of magic quality that gives their freshly ground Beef a great and natural Beef flavor one comes to expect from a Hamburger. The Burger was cooked to a fast-food style well-done and I’ll be damned if it didn’t taste like an In-N-Out Burger but with some really awesome Hot Pepper Relish on top. I’d suggest trying one Burger with the Relish and one without as the flavor is really intense and certainly overpowers the rest of the flavors of the Burger.

Kudos to Elevation for carrying Coke Zero on tap. That always gets a bonus point with me.

If you’re looking for a healthier and delicious fast-food, on-the-go style Burger, you’ll be happy with the Burgers at Elevation Burger.


7 out of 10 ounces
-Rev

THE BURGER COUNTQUEST
383 Burgers

May 13, 2011 – 1:23 PM

The Rev Meter for Social Community
The Rev Meter” is a social community meter for assessing how optimized a bar or restaurant is with social networking. By taking what he considers to be the 10 most important social networks and creating a point system, The Rev can accurately asses how well the business is using social networking as a tool. His goal here is to educate and assist great business to better effectively use these tools

Elevation Burger at 103 W. 14th St scores a 4 on The Rev Meter.

SCORING:
4 points or less    You’ve missed the 5 basics and are less than optimized
5 points                 You’ve covered the basics, which is better than most but far from optimized.
6 to 9 points        You’re doing better than most and on your way to becoming a well respected social community whiz.
10 points              Congrats on a perfect score! Are you hiring?

Elevation Burger as a national chain is actually very social media conscious and great at engaging their community. To be fair, it’s always hard to grade one location of a chain on the social community meter because it’s a massive undertaking. Elevation however, actually does a pretty good job in empowering their individual locations to use social media, especially twitter to connect with their community. For some reason, they have yet to apply the method to NYC. However, there is one thing that the 14th Street location is really, really good at using…Foursquare. They may not have many check-ins but Take a look at this and you’ll know why I don’t need to explain.

And yes, the Cookies are pretty tasty!

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