Author Archives: Rev

Here Is Why You Should Stop Using PDFs for Your Restaurant Menus

Stop it. Just stop. Stop uploading PDF menus to your website. If you scroll through the photos app on my smart phone you’re going to see exactly what you expect, and endless stream of Burger, pizza, fries and other comfort food. … Continue reading

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The 2 Secrets To Winning at Local Search SEO

I’m obsessed with how little value restaurant operators and owners place on location data accuracy. They’ll tell me that they were just featured on [insert] media site or just had some influencer post their signature dish on Instagram and it got … Continue reading

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How to Seriously Upgrade Your Restaurant or Bar For Less Than $300

Your bar needs an upgrade. You know it, I know and the customers who have chosen to take their business elsewhere know it. Maintenance and upkeep are hard enough with daily operations that the idea of an upgrade causes aneurysm … Continue reading

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How to Get Your Customers to Take Action

CALLS TO ACTION My mother used to always say to me “don’t ask, don’t get.” She taught me the valuable lesson of learning to ask for things. They say the number one mistake sales people make is not asking for … Continue reading

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Here’s How Easy It Is to Appeal to Millennial Diners

Unless you are a local diner, your answer should never be “everyone.” But what’s the question? “Who is your restaurant’s target customer?” Restaurant marketing is just like being an air-force fighter pilot (stay with me): If you can pick your target … Continue reading

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5 Easy to Avoid Location Data Mistakes

Margins in the restaurant business are getting smaller and smaller every day, especially in densely populated areas like New York, Chicago and Boston. Rent is going up, the cost of food is getting more expensive, labor isn’t getting any cheaper, but … Continue reading

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The 5 Things That Must Be On Your Restaurant’s Website

Most restaurant operators and owners make the exact same mistake when they design their website. The first thing they think about is pictures of food. While that’s certainly helpful and arguably pretty important, it’s not even in the top 5 … Continue reading

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Snapchat Is a Waste of Your Time and Here’s Why

Here’s the best advice you’ll ever get about using Snapchat to market your restaurant; Don’t waste your time. Snapchat is an excellent, beautiful and very fun social network to use. It has a great audience. It’s very visual, it’s great … Continue reading

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The 80/20 Rule of Restaurant Marketing That Five Guys Uses to Crush the Competition

Is your restaurant primarily known for Burgers? How about any other signature food item or a theme like sports? If so, you’re probably going about all your marketing wrong. That might be a little extreme. I’m willing to bet your closest … Continue reading

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3 Easy Ways To Rank Higher In Search Results

First, a little background. Then the marketing tips will follow. On October 17, 2008 I launched this blog as a tribute to my love of Burgers, restaurants, the hospitality business and dining with friends. It was intended as a way … Continue reading

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