Category Archives: Marketing

Rev Ciancio Joins Yext as Director, Partner Marketing

I’m honored and excited to announce that next week I will be starting as the Director, Partner Marketing at Yext! Brick and mortar businesses use their cloud-based software to correct, manage, and control their location data and online reputation. As you … Continue reading

Posted in Location Data, Marketing | Tagged , , , , | 1 Comment

3 Simple Facebook Ad Hacks That Will SERIOUSLY Increase Your Targeting

Instead of targeting what seems like the obvious key word, instead use a competitor as your targeting. Target the Facebook pages to your biggest competitors. Use industry keywords only your audience would know about. Don’t you love it when you don’t … Continue reading

Posted in Advertising, Burgers, Facebook, Marketing, Social Media | Tagged , , , , , , , , | 1 Comment

6 Simple Steps That Will Keep You From Hating Yelp For Business

Are you a restaurant owner or operator that hates Yelp? It’s not uncommon. Many restaurant owners feel that they are being held hostage by the site and customers who post reviews on it. No one opens up a restaurant business with … Continue reading

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Here’s The Best Time To Post On Instagram

What’s the best time of day to post on Instagram? Have you found yourself wondering about this? Have you tried asking others? Have you experimented on your own? There are lots of ways to get good answers, but only one … Continue reading

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What To Do When People Change Your Google My Business Listing

Did you know that any user on the web can make a change to the location and business information associated with your restaurant on Google?  ANYONE CAN DO IT. Do a Google search on your favorite restaurant and I will … Continue reading

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Here Is Why You Should Stop Using PDFs for Your Restaurant Menus

Stop it. Just stop. Stop uploading PDF menus to your website. If you scroll through the photos app on my smart phone you’re going to see exactly what you expect, and endless stream of Burger, pizza, fries and other comfort food. … Continue reading

Posted in Marketing, Search | Tagged , , , , , | 1 Comment

The 2 Secrets To Winning at Local Search SEO

I’m obsessed with how little value restaurant operators and owners place on location data accuracy. They’ll tell me that they were just featured on [insert] media site or just had some influencer post their signature dish on Instagram and it got … Continue reading

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How to Get Your Customers to Take Action

CALLS TO ACTION My mother used to always say to me “don’t ask, don’t get.” She taught me the valuable lesson of learning to ask for things. They say the number one mistake sales people make is not asking for … Continue reading

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Here’s How Easy It Is to Appeal to Millennial Diners

Unless you are a local diner, your answer should never be “everyone.” But what’s the question? “Who is your restaurant’s target customer?” Restaurant marketing is just like being an air-force fighter pilot (stay with me): If you can pick your target … Continue reading

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5 Easy to Avoid Location Data Mistakes

Margins in the restaurant business are getting smaller and smaller every day, especially in densely populated areas like New York, Chicago and Boston. Rent is going up, the cost of food is getting more expensive, labor isn’t getting any cheaper, but … Continue reading

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