Learn To Use Yahoo Google and Other Search Results To Write Compelling Copy

Learn To Use Yahoo, Google and Other Search Results To Write Compelling Copy
– Search your way to the top of search queries

Did you arrive into this world with the ability to craft a string of single distinct meaningful elements of speech or writing into an account of imaginary or real people and events told for entertainment or new? Or do you struggle to write good well?

Crafting compelling stories, sentences and or content isn’t easy. Those that are good at it make it look real easy and I am saying that after nearly 700 posts on this blog. Being a great writer is a skill that takes time, dedication and practice. You have to do it over and over and over and over and learn from  your mistakes and your victories.

Now that we are in the age of the internet and trackable data, it’s much easier to understand what is or is not compelling copy and by compelling copy, I specifically mean it’s search relevant. In the modern world of search, it’s not about SEO, it’s about back links. The more people that link to, share or mention your content, the higher you will come up in search rankings. In other words the best SEO practice is to have relevant and useful content.

You can use tools like Google Analytics, Twitter Ads, Facebook insights to help you to understand which pieces of your content get the most engagement. But what tools can you use to help craft more compelling content? I use search.

Let me explain. I’ll get an idea on something I would like to write about, in this case, compelling headlines. I’ll then run a number of Google searches on topics and related topics to the subject. As I am running the searches, I take note of the number of results. Based on the number of results that come up, I’ll craft up a headline that I think will most relevantly draw the traffic I am looking to get by helping people to find what they are searching for.

Let’s use this post as an example. To come up with the headline; “How To Use Yahoo Google and Other Search Results To Write Compelling Copy,” I ran a number of Google searches to see what people want to know about compelling headlines.

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Notice that “learn” earned nearly 5 million more results than “how. This tells you that there are more people looking to “learn” than for a “how to.”

Now look what happens when you use “headlines” instead of “copy.”

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There are far less people looking to learn how to write “headlines” than there are people who need help writing “copy.”

Now that I know this, I can take my search to the next level. I knew I wanted to write about using search to write better headlines so I started to introduce “search” into my query. Look at the difference in results between the word “use” and the word “using.”

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Almost 10x more searches with the word “use” than “using.”

Let’s go back to headlines for a moment just so I can demonstrate a point. Check out the results by merely using a plural.

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By leaving off 1 letter, you increase your query delivers 10x more results.

Specifically I wanted this post to be about utilizing the power of search engines to help you write better headlines. Let’s measure the generic “search” against the 3 of the biggest search engines.

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Both the words “search” and “Google” come up with about the same results, about 1.7 million. But the using “yahoo” or “bing” show almost 16x more queries. Apparently those people who are looking for help in writing compelling copy are looking for it on Yahoo and Bing but not so much Google.

Let’s break all that down to a TL;DR.

In terms of search query results:

  • Learn > How To
  • Copy > Headlines
  • Use > Using
  • Headline > Headlines
  • Yahoo > Bing > Google > Search

When I first set out to write this post, I was thinking about using the title “How to use Google to Write Better Headlines.” Mainly because when you search in Google, it gives you the number of search results which Yahoo does not. But after searching through a number of Google searches, I can see that there is a clear path to a better headline even if it’s not totally correct;

Learn To Use Yahoo Google and Other Search Results To Write Compelling Copy

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At the time of writing this blog, that query resulted in 1.02 million results. Click the image above to see how many it has since publishing.

Is this going to guarantee more hits? Time will tell. What it will do is help you to understand what kinds of information people are searching for. If you’re looking to get really granular and learn how to use organic key words to specifically reach your audience through your blog, check out my post on Hittail.

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How To Write Yelp Reviews And Be Good For Business

How To Write Yelp Reviews And Be Good For Business

Did you write this review on Yelp?

If you did, then you are a troll.

This is an unfair Yelp review of Roberta’s Pizza in Brooklyn, NY. Whomever wrote this is perpetuating the lie that Yelp is bad for business. Yelp is good for business as it helps people to find local businesses and ultimately make a decision on whether to patronize. Yelp can also help business owners to learn about their business and how to grow it.

Unfortunately though, the internet has given trolls, aka anonymous haters, a place to do their worst. As a consumer you need to filter these people out when reading Yelp reviews on a business. Not being seated 3 minutes after close is just a ridiculous request. Chances are there is another issue behind this issue and this person just used it to be rude. You can clearly see that they have no profile photo, no friends and only 3 reviews, which if you click to read, are all negative. This person is a waste of internet space.

Here’s another one for the same restaurant. Can you tell me what is the worst part of this review?

THIS PERSON CLAIMS TO WORK IN THE RESTAURANT BIZ! This character is the worst kind of troll. The rest of their review doesn’t really matter because they should know better than to have done this. I guarantee if someone wrote a negative review about the service they provide or the place they work at, this person would be very angry.

If you have less than a 4 or 5 star experience at a local business, tell the manager or an owner. Do not write a negative review on Yelp about it. Instead, do something to help them be a better business. What if the owner of that restaurant could rate you back on something in your life? You would hate it. Everyone has a bad day here and there. No one is perfect. You are far better off helping someone than hurting them.

Here are some tips on how to write a good Yelp review and help a business rather than hurt them. We’ll use a Burger I recently ate as an example.

AJ’s Burgers
542 North Ave
New Rochelle, NY 10801

how_to_write_yelp_reviews_good_for_business_ajs_burgers_new_rochelle_ny_conquest_marketing_blog_1773AJ’s Burgers Sliders Cheeseburger with Grilled Onions on a Martin’s Potato Roll.

Let’s start with the do nots. If any of the following happens to you while patronizing a local business, do not write a Yelp review about it.

  • Rude service from an employee
  • A good or service was not delivered to your expectation
  • The business was closed when you arrived
  • You felt the goods or services were too expensive
  • You did not like the other customers who were also patronizing the business

And the worst, do NOT give a business less than a 5 star if you had a great time, nice food or good service. If it was average or above average, give them a 4 or 5. If you aren’t willing to give them a 4 or 5 star, do NOT write a review on Yelp.

Don’t be that person.
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All of the above are either based on your biased opinion or could easily been rectified by telling someone who works there. Most local business owners want to give you great service. It would be their pleasure to help you rectify a bad situation. The best managers and owners will go out of their way to make a less than 5-star experience become one for you. Keep it between you and the service provider and let them know.

How to post a good review on Yelp

1. On either your browser or in the mobile app, search for the business you want to review. When you get to their page, tap or click “Write a Review.”

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2. Click or tap on the 5th star on the right to give them a 5 star rating and type out the specifics of your review in the “Your review” bubble. Yelp even gives you suggestions on what you could write.

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3. Once you’ve written something very nice about the business, tap next on mobile or “save now” in the browser. This will save your review for later editing before posting live. You can add in additional information and photos if you like.


4. If or when you are ready to post, click post.
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Don’t be a nuisance or a troll, it’s not going to get you anywhere. Use Yelp to be a help and highlight local businesses you like by writing a nice review.

thumper yelp meme If you can't say something nice on Yelp don't Yelp nothing at all

And when you are in New Rochelle, NY visiting AJ’s Burgers, be sure to check in and redeem the order of free Dogs in Dough. They are all natural beef cased hot dogs, wrapped in house made pizza dough. For dipping, the deli mustard is good but the spicy chipotle dip is even better.

And now for more photos of the excellent Food at AJ’s Burgers along with the section of their website that let me know I would enjoy these Burgers.


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Posted in Burgers, New York, Social Media | Tagged , , , , , , , , , , , , , , , , , | 1 Comment

The Cattle Call – Ian Russo AKA The Dirty Chef

The Cattle Call –  Ian Russo AKA The Dirty Chef

The Cattle Call – All the beef that’s behind the people who make & connect us to the Burgerverse.


Name: Ian Russo (AKA The Dirty Chef)

Website: dirtyburger.com

Where do you live: Brooklyn, New York

Favorite style of Burger:  Traditional American made using the Dirty Style of Cooking.

Favorite Childhood Burger:  Gil Hodges bowling alley and grill in Brooklyn (No longer open).

Burger that haunts your dreams at night: Nothing haunts me.

What is the one Burger you’ve always wanted to try but still have not:  In-N-Out.

The secret to making a great Burger: Have great quality meat with the proper thickness. It is important to salt (using a snowing technique) the burger prior to seasoning it on both sides. Be sure to flip the burger as many times to keep it cooking even and create a crust so all the juices stay inside the burger. Yum.

Under no circumstances whatsoever, what should NEVER be put on a Burger:  Anything goes if you love it…..

If you could eat any Mythical Creature which would it be: Pholus- Mythical creatures make me think too much. Pholus was a friend of Herculous. Seems harmless.

If you could have a Burger with anyone alive, or dead, fictional or real, who would it be and where would you take them: My best friend, Wendy. We would be in Hawaii COCKROACHE COVE, North shore Hawaii with a full moon at 1 am after a night swim we would get out of 80* water while the grill is hot and I would make her my Dirty Burger while I use the light from the moon to see and sip two glasses of her favorite red wine.

Name one Burger in LA that for once, people should get off a plane and go eat instead of In-N-Out: Not that familiar with LA.

Please use this space to talk about or plug anything else you want: About 6 years ago I created Dirty Dust. Within the next couple years tables all around the world will have salt, pepper and Dirty! Dirty Dust® is my spice blend which transforms foods that are ordinary to extraordinary! From sweet things like chocolate and caramel to savory foods such as chicken, fish or burgers and everything in between, Dirty Dust® gives you the creativity to enhance the flavors of any food! Along with a mix of other spices, it includes three different peppers—black, white and cayenne, so it’s safe to say Dirty Dust® has some kick to it.

You can add a little honey… or not… it is up to you, but knowing when to add honey can remain your dirty secret. With meats like beef, lamb or chicken, you’ll want to cool the heat by adding honey. For fish and seafood the honey is optional, since the oils in them already balance the heat of the Dirty Dust®.

To learn more about how to incorporate Dirty Dust into your kitchen, visit cookdirty.com. You can also catch Ian compete in the Blue Moon Burger Bash at this year’s Food Network New York City Wine & Food Festival, Friday October 17, 2014.

Posted in Burgers, Hamburgers, The Cattle Call | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment

Fall Burger Crawl Hosted By Chef Russell Jackson

*Hosted by Chef Russell Jackson*
Presented by Schweid & Sons & Sixpoint Brewery


October 11, 2014
Midtown NYC
12:00 – 8:00 pm

Price: $45 regular, $69 VIP

Regular ticket includes:

  • Ticket to crawl
  • Try 4 Schweid & Sons Burgers at 4 different locations
  • 10% off additional purchases
  • 5 beers from Sixpoint
  • Ticket to after party
  • $25 Lyft credit (for new users)

VIP ticket includes:

  • Everything with Regular ticket
  • Travel and dine with Chef Russell Jackson
  • Presentation at each location from Sixpoint Brewery representative
  • Ground Beef education at each location from Rev of Schweid & Sons
  • Certified Angus Beef® presentation and education
  • Burger presentation from Chefs (where available)

Chef Russell Jackson from Popfoods.tv and the Food Network along with Rev Ciancio from Burger Conquest will lead serious Burger fans on the NYC Fall Burger Crawl, AKA “FBC1” presented by Schweid & Sons.

You’ll travel along a path in Midtown Manhattan to taste 4 of the best off-menu Burgers in NYC featuring Schweid & Sons fresh ground Beef. At each location you’ll get half of a Burger specially designed for the event and a Craft Beer from Sixpoint. At the end of the crawl, everyone will meet back up and head to an after party where we can talk about all the Burgers.

The crawl runs from 12:00 pm  through 5:30 pm. You will follow a pre-plotted course that takes you to each of the specific restaurants / bars. The order of which is determined by your starting location. Then at 6 pm, everyone on the crawl will meet back up for an after party at Hudson Common

Proceeds from the FBC1 will go to benefitWomen’s Housing and Economic Development Corporation – WHEDco.

Buy your ticket based on the starting location and the people that you meet at the first location, you’ll crawl with for the rest of the afternoon. VIP tickets are available for those that want to go on the crawl with Chef Jackson and Rev.

Participating Locations and Burgers:





After Party:


  • 4 Beasts Porter
  • Bengali Tiger
  • Righteous Ale
  • Sensi
  • Sweet Action
  • The Crisp

**Must be seated 15 minutes before first seating

Interactive map of FBC1:

Get your $25 Lyft Credit Now

  1. Download Lyft for a friendly, affordable ride whenever you need one.
  2. Go to Payment section and enter the following code BEFORE your first ride: BURGERCRAWL
  3. Request a ride and a Lyft will arrive in minutes

About WHEDco
The Women’s Housing and Economic Development Corporation has worked for twenty years to build a more beautiful, equitable and economically vibrant Bronx. We reach over 35,000 people annually through energy-efficient, healthy and affordable homes; early childhood education and youth development; family support; home-based childcare microenterprise and food business incubation. Their mission is to make the Bronx a more beautiful, equitable and economically vibrant place to live and raise a family.

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Posted in Bar, Beer, Burgers, Event, Gourmet Burgers, Hamburgers, New York | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

The Top 5 Marketing Podcasts

Other than my wife Cara our cat, our families and friends, the two things in life I am most passionate about are Hamburgers & marketing. (FYI – I’ve hired Captain Obvious as a marketing consultant and he suggested I start the post with that statement.)  A Google search revels that “marketing” is defined as “the action or business of promoting and selling products or services, including market research and advertising.” To me that seems like a very traditional description but doesn’t really define where marketing is at today and where it’s headed.

We live in a social world and prior to the 1920s and big radio advertising, word of mouth was how we found out about products and services. In 2014, it still is, only now we have all kinds of tools at our disposal to help spread the word of mouth.Tools like social media are helping us to filter out the clutter of broadcast messaging and get back to word of mouth. Who are you going to rely on to suggest a great Burger to eat: me or Yelp?

The answer could be both, but that’s not the point. I’ve built a certain level of trust with you by providing consistent and useful messaging around something I love: Burgers. I’ve been pretty transparent with you on this blog whether it was about Hamburgers, events or marketing and through that, we have a relationship built on that trust. To me, that’s how I see marketing; building up trust around a product or person through consistent and valuable messaging.

I put a lot of thought into this blog and if you’ve been paying attention lately, you’ve noticed that I’ve made a swing to fully incorporate my passion for marketing, specifically content and social marketing. It’s something I really enjoy doing and learning about. My knowledge on marketing, much like Hamburgers, relies on not only putting in an effort to stay well versed but also on a number of trusted resources. One of those resources, and honestly, probably my favorite, are marketing podcasts.

So who are the podcasters that help me to Hamburger better? Let’s explore.



Being that this a blog about both Burgers and marketing, along with my suggestion on marketing podcasts you should check out, I will also suggest a Burger in or near where each of the hosts lives. One day, I hope to take each of them out for a conversation over delicious Burgers.

The Top 5 Marketing Podcasts
– and the Burger I would take the marketing consultant behind them to eat
(Listed alphabetically by name of podcast)

Duct Tape Marketing Podcast
– by John Jantsch (@ducttape)


On the Duct Tape Marketing podcast, host John Jantsch interviews thought leaders on a number of subjects that are of value to people in both sales and marketing roles. One of my favorite aspects of the podcast is it’s length. On average, John keeps the podcast under 20 minutes. Granted, that length works for me because it’s slightly shorter than my commute, it’s also been proven by Ted Talks to be a good length to keep someone’s attention. That’s also an example of something I learned from John.

Town Topic
2021 Broadway St
Kansas City, MO 64108


I would take John to Town Topic in Kansas City. MO. Much like I have sources for marketing education and inspiration, I have the same for Burgers. I’ve never been to Town Topic, or Kansas City for that matter, but George Motz, the Indiana Jones of Hamburgers, gives it massive praise. Ever since I first read about it in his book, Hamburger America, I’ve wanted to eat there.


The Marketing Companion Podcast
– by Mark W. Schaefer  (@markwschaefer) & Tom Webster (@webby2001)


Sometimes I wonder if this is an actual informational podcast or just a comedic dissertation on marketing and tech. These two guys are incredibly intelligent and well versed in the ways of modern and future marketing but they also like to laugh. On the Marketing Companion Podcast, Tom Webster and Mark Schaefer discuss topical marketing subject from an insiders perception, they also spend a lot of time trying to make each other guffaw. What I like best about their podcast is that you feel like you are sitting at a table listening to two friends having an insightful conversation about marketing best practices along with lots of jokes about Google pants. Jokes aside, they’re both incredible speakers with very intelligent things to share and are great to listen to whether it’s on their podcast or as guests of other podcasts.

Since there are 2 hosts, here is a Burger for both of them.

Dyer’s Burgers
205 Beale St
Memphis, TN 38103

Photo credit: Best Memphis Burger

Sorry (not sorry) Mark, but you are going to have to drive 3 hours to Memphis to meet me for this one. Dyer’s Burgers on Beale is highly regarded as one of the best Burgers in the all the Burgerverse. What sets Dyer’s apart is that they deep fry their Beef in oil. They strain and process it daily but they’ve never started over so basically, it’s got ties to that first batch of Burgers they ever made in 2012. We need to eat this.

Watch George Motz’s video from “Hamburger America” for more about Dyer’s.

Tasty Burger
1301 Boylston St
Boston, MA 02215


Man, I LOVE Tasty Burger. They’ve captured everything that’s great about the classic American Hamburger stand but in all the best, freshest and modern ways. They use an all natural Beef that’s part of a “never-ever” program where the cattle never receives hormones or anti-biotics. I’ve met the guys behind the place and I can confirm, they are insane (in the good way) because why else would you go through the operational nightmare of having a different specialty Burger every single day?


Marketing Smarts Podcast
– by Kerry O’Shea Gorgone (@KerryGorgone)


The Marketing Smarts podcast is a product of Marketing Profs, an online resource to help people find marketing experts and education. On the podcast, host Kerry O’Shea Gorgone, interviews marketing professionals to get insight on how they build success. The weekly podcast runs about 30 minutes in length. It’s a great podcast to check out if you’re looking for marketing insights and muscle cars. Insiders will get that joke.

Jimmy Buffett’s Margaritaville
6000 Universal Blvd # 704
Orlando, FL 32819


I would take Kerry to the Jimmy Buffet’s Margaritaville in Universal City Walk in Orlando, FL. While the Buff does make a pretty decent Burger, my real motivation is to visit Harry Potter’s Wizarding World. I’ve been to Universal Studios a number of times and love it, but have not been since they opened the Harry Potter portion and I know Kerry is a fan. I’m a people pleaser, what can I say?


Social Media Marketing Podcast
– by Michael Stelzner (@Mike_Stelzner)


If you’re like me, when seeking help or advice, you want actionable items. As much as I like conceptual, or as I call it “big thinking,” sometimes you just want to know how to do something. By listening to the Social Media Marketing podcast you’ll discover great tips and instructions on how to be better at utilizing the powers of social media. Along with engaging interviews with inspiring marketing mavens, Mike also reveals small social media marketing how to tips on each show.

5010 Newport Avenue
San Diego, CA 92107


I’ve only ever been once, but I LOVE Hodad’s in Ocean Beach and if the line wasn’t too long, that’s where I would take Michael Stelzner. That double Patty, topped with Bacon and Cheese is a classic Burger lovers dream.


Social Pros Podcast
– by Jay Baer (@JayBaer)


Jay wrote one of my favorite books on social media best practices, “Youtility” which I learned about while he was being interviewed on another podcast. After reading the book, I knew I needed to learn more from him and that’s when I discovered the Social Pros Podcast. On each podcast, Jay, along with Jeff Rohrs of ExactTarget and Nick Cicero of Expion, interview experts in social media and discuss best practices and high level thinking. It’s a great listen for behind the scenes look at some of the most successful social media marketers out there.

Zaharakos Ice Cream Parlor and Museum
329 Washington St
Columbus, IN 47201

burger_conquest_best_marketing_podcasts_GOM Cheese-brr-grr_zaharakos
Photo credit Serious Eats

I’ve never been to Zaharakos Ice Cream Parlor and Museum but I’ll am dying to eat a Gom cheese-brr-grr. It’s a Loose-Meat style Burger meets a Sloppy Joe meets a Grilled Cheese. Seriously, right? It’s the kind of Sandwich that legends are written about but it’s not just the Burger that makes me want to take Jay and his crew to Zaharakos. The business was originally opened in 1900 and stayed in the Zaharakos family for 106 years. When Lew Zaharako passed away in 2006, there was no one left in the family who was up to the task and the business became property of Columbus Capital Foundation. In 2007, Tony Moravec bought the place and spent about $3.5 million to renovate, restore and upgrade the parlor. It now stands today as a tribute to the family, the business and the history of the American Ice Cream Parlor.
Do you have a marketing podcast to suggest? Send it to me on twitter @yeahman

Posted in Burgers, Social Media | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

Where Is The Best Burger In Rockland and Westchester County?

Where Is The Best Burger In Rockland and Westchester County?

All right NY Metro Burger eaters, it’s your turn. Now that your “friends” in New Jersey have spoken up about their favorite NJ Burgers, it’s time for you to tell everyone where are the best Burgers in your hood.

Please submit your favorite Burger joint in the form below. I will take the top 10 or 20 or so and post them on the site. Together we will create the best Burger in Rockland and Westchester Counties list. Maybe we will even put a little Burger crawl event together where we visit the best of the best.


Posted in Best Burger in New York, Best Of, Burgers, Hamburgers, Upstate | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

The Best Burgers In New Jersey – According To You

The Best Burgers In New Jersey – According To You

New Jersey plays an important role in the Burgerverse for many reasons but as it relates to this blog, that’s where the Burger Conquest began back in 2008 at Arthur’s Tavern in Hoboken. As a state, it also claims it’s own Burger style in the form of a NJ Slider, a smashed Patty, flat griddled with Steamed Onions & Cheese served on a White Squishy Role. Some (me) may claim however that the style belongs to Michigan but let’s save that for another discussion.

I recently relocated back from inside the walls of NYC, the known center of the Burgerverse (according to extensive research that I made up for the sake of this post) back to Jersey City. I quickly realized that I have no idea where the best Burgers are in the Garden State. So I took to the blog and asked you to send me your suggestions. Which by the way, you can still submit suggestions via the Best Burger in NJ form.


That aside, it’s been about a month so let’s reveal the results.

The 10 Best Burgers In New Jersey – According To You

  1. The Dutch House Tavern
  2. Stage Left
  3. Krug’s Tavern
  4. East Coast Burger Co
  5. Boom Burger
  6. White Manna (Hackensack) / White Mana (Jersey City)
  7. Arthur’s Tavern
  8. Left Bank Burger Bar
  9. Bergen Burger
  10. Northvale Diner

Here’s a map of the Best Burgers in New Jersey.

And now that New Jersey has spoken up, it’s time we hear from the Burger fanatics in Westchester and Rockland Counties. Submit suggestions via the Best Burger in form.

Posted in Best Burger in New Jersey, Burgers, Hamburgers, New Jersey | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 6 Comments

The Cattle Call – Chef Russell Jackson From The Food Network and Popfoods.tv

The Cattle Call – Chef Russell Jackson From The Food Network and Popfoods.TV

The Cattle Call – All the beef that’s behind the people who make & connect us to the Burgerverse.


Hailing from Los Angeles, California, Chef Russell Jackson developed an early fascination for cooking by watching his mother prepare family dinners on the kitchen’s match-lit stove. Intrigued, he made an early attempt at applesauce at age three and, in the process, launched a career experimenting in the kitchen. San Francisco’s anti-authoritarian culture helped inspire his boldest move: SubCulture Dining (SCD), an underground dining club where the menu focused on sensible ingredients, and Northern California inspiration. SCD combined a darkly exciting atmosphere, a democratic application process, and a clientele ranging from worldly foodies to the young and inexperienced.

Chef Jackson has twice entered the world of television. In 2013 he appeared on Iron Chef America where he battled Chef Jose Garces in a Rhubarb War. That same year Chef Jackson was a contestant on the hit reality show The Next Food Network Star where he became a fan favorite and finished third overall.

Today, four restaurants launches later, and returning from the Food Network Kitchens, Chef Jackson remains active in the New York and San Francisco food scenes. SubCulture Dining is now a bi-coastal affair with a robust schedule and an ambitious agenda. He is currently working on new development projects in New York and San Francisco, and assists as a Board Member at WHEDco.org. Join him for his next culinary r(e)volution..

Name: Russell Jackson

Website: http://RussellJackson.com 

Where do you live: New York City and San Francisco

Favorite style of Burger: Double Deckers

Favorite Childhood Burger: Bob’s BigBoy in Burbank, CA

Burger that haunts your dreams at night: Foie Gras Stuffed Deep Fried Butter Burger.

What is the one Burger you’ve always wanted to try but still have not: Dyers 100 year grease burger.

The secret to making a great Burger: Stick to the basics. Best quality meat, proper fat ratio and grind, don’t over pack, season with sea salt. 

Under no circumstances whatsoever, what should NEVER be put on a Burger: Lays Cappuccino Chips.

If you could eat any Mythical Creature which would it be: How could you not want to nosh on a Unicorn. What’s not to love.. meaty, and magical. Bonus.

If you could have a Burger with anyone alive, or dead, fictional or real, who would it be and where would you take them: Marco Pierre White, Au Cheval in Chicago.

Name one Burger in LA that for once, people should get off a plane and go eat instead of In-N-Out: Bob’s BigBoy!!!

Please use this space to talk about or plug anything else you want: You can find me online at RussellJackson.com, watch my webshow at Popfoods.TV or eat my cooking at SubCultureDining.com.

Posted in Burgers, Hamburgers, The Cattle Call | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

How To Post As Yourself On Facebook Page You Admin

How To Post As Yourself On Facebook Page You Admin

Somethings in life just don’t make sense, like why do you park in a driveway and drive on a parkway or why does quicksand work slowly? We may never know the answers to these questions and may be forced to ponder indefinitely about how much deeper would the ocean be, if SPONGES didn’t grow in it? Might be best to just move on and go back to eating that Cheeseburger.Unless of course your question is “how do I post as myself on the Facebook page that I admin?”

I’ve wondered for years what is the magic secret to unlocking the super power that lets me, Rev Ciancio, make a comment on my Burger Conquest Facebook page and not just post as the entity itself. (I’ll be my Mom is proud to know that she raised an “entity,” at least in the sense of a third person.) There really are times when you’re engaging with a brand on their Facebook and a little human touch would be appropriate. You could take the route of ending a post with your initials to signal that it was you, like “Thanks for the suggestion! I will go eat that Burger. – RC” But that still doesn’t answer the question as to why you can’t.

Well somebody at Facebook finally heard us, and thanks to a recent update, you now can post under your own name on a Facebook page that you admin. Along with your newly found Facebook Super Hero powers, you can now also now use your social media utility belt tag in your friends to pages on that same post. The Evil powers that be no longer prevent you from tagging your BFF, Mom or your friend’s dog (with a Facebook profile) into a post on your page.

Here’s a step by step “how to post as yourself on Facebook page you admin” instruction using a Flipagram video post I recently made to the Burger Conquest Facebook page after a visit to Fanfare Eatery myself.

That being said, if you don’t admin a Facebook page and are here for the Burger Hero Shots, here’s a Fanfare® Signature from Fanfare Eatery in Fairfax, VA.

Fanfare Eatery
13061 Lee Jackson Memorial Hwy
Fairfax, Virginia 22033

The Fanfare® Signature with Cheese – Two 4oz Angus Steakburger patties from Burger Maker topped with American Cheese, Bacon, Grilled Onions, Lettuce and FANFARE’s Special Sauce.

1. While in your browser, find the post on your Facebook page. Underneath the post, but above the comments, you’ll see your pages profile photo as an Icon. Place your cursor over the icon and a pop will confirm which account your comment will come from. The default setting is your page.

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2. Click the icon and a drop down menu will appear. From here you can choose to switch to your personal profile or another Facebook page.

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3. Click on the account you want to post from to confirm. Then you can type into the comment field. Below you will see that I switched from Burger Conquest to Burger Maker.

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The advantage to posting as another Facebook page is that you can tag in other Facebook pages. In this case, I wanted to tag in Fanfare Eatery.

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4. The advantage to posting as yourself on a Facebook page you admin is that you can now tag in your friends. The day I went to Fanfare Eatery, I was with my friend Mike so I wanted to include him in the post.

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If you want to share a post from another Facebook page you can also use this function to choose which account you want to post from. Here’s an example.

1. Let’s say I want to share this Hot Wing promotion from the Fanfare Eatery Facebook page to the Burger Conquest page. Click share underneath the post.

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2. A pop up will show with options. Inside the share drop down, choose  “On a page you manage” and in the drop down below it, choose the Facebook page destination.

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3. In the drop down to the right, choose which account you want the post to come from. Then type in the message and click “Share Photo.”

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That’s it. Now you can share and post from any account you admin. Try your best not to have a bunch of conversations with yourself. That’s creepy and we will know you are just shooting for Facebook karma and the last thing we need is another negative adjustment to their algorithm.

And now for more photos of all delicious Food at Fanfare Eatery. This place has good Food, including their Oreo Sliders. Yes those are a real thing.

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Posted in Burgers, Hamburgers, Social Media, Virginia | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

How To Easily Clean Your Grill Without Burning Yourself

How To Easily Clean Your Grill Without Burning Yourself 
Mr Grill Brass Grill Brush Product Review

There is just nothing like cooking Food on a grill. It doesn’t matter if it’s charcoal, propane, wood fired, smoke, butane or a simple campfire – fire make Food good! It doesn’t even have to be Meat, even Veggies taste great when made they are Grilled. There’s something a special almost atavistic like calling to cooking for your friends and family outdoors. The smell, the accomplishment, the taste, the satisfaction … it’s all a great feeling.

But you know what sucks about Cooking a grill? Clean up. Yeah, scraping the build up after an awesome meal or the rust after a long winter almost makes us just want to  grab the Rotisserie Chicken from the Grocery Store or order Ribs from the local BBQ joint. But we are grillers and we are meant to sear over fire. We may not like it, but we just can’t let a little grill residue stop us from the great tastes.

That’s why I suggest you pick up a brass grill brush from Mr. Grill.



There’s really two advantages to the product, as compared to other grill brushes:

1.  Brass bristles – most grill brushes are made of stainless steel and not only do they wear down over time, they can also scrape up your grill surface.

2. 18″ handle – Mr. Grill’s handle is made out of solid oak and it clocks in at a foot and a half long. What makes that so great? Most grill brushes are 12″ or shorter which means you have to put more leverage and your back into the scrape. That 6″ grill scraper is the absolute worst! And you can pretty much forget about cleaning the grill if it’s still hot as you’re risking serious burn. Even your standard Webber Grill is 22.5″ which is almost twice the length of a standard grill brush. Mr. Grill allows you a longer reach without having to bend over into getting the grill clean.

I recently had some friends over and decided to grill up a couple packages of Schweid & Sons One-Percenter Mini-Burgers. The One-Percenter is made of us fresh ground, Certified Angus Beef® USDA Prime. Only 1.5% of the cattle in the US meets the grade for both CAB & Prime. I think it’s one of the best Burgers out there and jokingly refer to it as the “Cadillac of Ground Beef.”


USDA Prime clocks in at around 75/25 lean to fat ratio which means it’s juicer and in terms of grilling, that means it’s going to be a little messier due to run off. That also means potential flaring which if not cooked properly, Ground Beef can get stuck to the grill surface. Best to have a good cleaning solution ready.


For me, I was also grilling Bacon and even though I was using my awesome non-stick camp griddle from Coghlan’s, I still got grease everywhere.

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This was my first use of Mr. Grill’s brush and I have to say that the grill was cleaned easily and in only moments. I’m not going to make it sound like it made scraping the grill fun but it was definitely was easier to clean with this brush than any other one I’ve ever used. It reached all the way to the back of the grill, removed the residue with ease and did not require to me to lean all the way over and put my back into cleaning off the grill’s surface.

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Full disclosure, I was offered the Mr. Grill bush in exchange for an honest review. Full further disclosure, I work for Burger Maker, the company that makes Schweid & Sons Ground Beef. We cook A LOT of Burgers and it’s obvious I am huge fan of eating them. You tell me but I think you can trust my opinion of the grill brush.

Do you know of a product that makes grilling better and more fun? Tell me about it on Facebook or Twitter.

Posted in Burgers, Grilling, Hamburgers | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment