The 80/20 Rule of Restaurant Marketing That Five Guys Uses to Crush the Competition

Is your restaurant primarily known for Burgers? How about any other signature food item or a theme like sports? If so, you’re probably going about all your marketing wrong.

That might be a little extreme. I’m willing to bet your closest competitors are also focusing on talking about their pizza or Monday Night Football. That’s because they don’t understand the 80/20 rule of restaurant marketing.

80-20-rule-restaurant-marketing-burger-conquest-pizza

80% of your marketing should not focus on your signature menu item or theme.

If you are a sports bar, people are going to assume that you’ll be showing the “Big Game” or the play-offs. That’s not a message worth pouring all your efforts into.

If you are a pizzeria, an endless steam of of great looking photos of your pies is only kind of helping you market the business. Your family restaurant that is primarily known for children’s birthday parties, doesn’t really need to have its marketing message focus as birthday parties. The point is, if you are an established business, especially multi-unit, people know that these are your core offerings. Instead you should be focusing your marketing efforts on is what sets you apart or areas of your business that need help.

As an example, if you’re a sports bar, people probably assume that you’ll be showing March Madness games. There’s no need to shove it down their throats.  How’s your business look on a Tuesday? How about weekday lunches? Focus your marketing to your weak spots and once customers come through the door, then you can remind them about baseball play-offs or the Kentucky Derby.

EXAMPLE

What is the first thing that pops into your head when you hear someone say “Five Guys?” You probably think “Burgers.” Five Guys knows that, but they get it, they practice the rule.

Take a look at their Instagram account as proof. What do you not really see a lot of? Burgers. Instead they focus on kids dining, shakes, new store openings, customer appreciation quotes, etc.

80-20-rule-restaurant-marketing-burger-conquest-five-guys-instagram

People are already walking into their local Five Guys with a Cheeseburger on their mind. Once they get you in a store, Five Guys knows they need to maximize the visit so why not encourage you to bring your kids or add a vanilla shake to your order? That’s how you drive incremental revenue.

The Ainsworth is a multi-unit, high-end sports pub owned by Paige Hospitality, that’s known for their absolutely over-top and amazing Burgers. Their Mac and Cheeseburger, most notably, is well worth it’s weight in likes on social media.

They know that their customers already come there to drink nice cocktails and eat great food while watching their favorite team. It’s their bread and butter. Focusing on driving more attention to what people already know is not going to fill their dining room on Monday nights.

So instead of pushing Monday Night Football, they are marketing 1/2 off steaks. That’s smart! Get people to think The Ainsworth is not just a bar, it’s also a restaurant and good for dinner. That also gets customers in the door earlier, which leads to a bigger check average.

80-20-rule-restaurant-marketing-burger-conquest-the-ainsworth-steak-promo

 

KEY TAKEAWAY

If your bar or restaurant has an established brand, use the 80/20 rule of restaurant marketing:

  • Focus 80% of your marketing efforts on a strategy to bring attention to the things you are NOT most commonly known for.
  • Spend 20% of your marketing efforts on your signature menu item or core theme.

Now go eat a Five Guys Burger and don’t forget the vanilla shake.

80-20-rule-restaurant-marketing-burger-conquest-five-guys-burger

Posted in New York, Strategy | Tagged , , , , , , , | Leave a comment

3 Easy Ways To Rank Higher In Search Results

First, a little background. Then the marketing tips will follow.

On October 17, 2008 I launched this blog as a tribute to my love of Burgers, restaurants, the hospitality business and dining with friends. It was intended as a way to get my creative juices out as I’ve always enjoyed writing. I also liked helping restaurants I really enjoyed and wanted to have an outlet to sharpen my content and social media marketing skills.

With each year that passed, I tried to set a new goal and achieve new things with the blog. Whether that was merely writing better content, taking better photos, starting an interview series, launching NY Burger Week or getting myself on TV, I always wanted to the blog to be in a state of continuous improvement and offer quality content.

david-rev-ciancio-expert-burger-taster-burger-business-burger-famous-tv_1454
Before I took a hiatus, I was starting to change the manner of content from restaurant & Burger reviews to marketing tips and insights. Since then I have learned so much more about social media, digital and especially hospitality marketing and I would like to share it with others.

Arthur’s Tavern
http://www.arthurstavern.com/
237 Washington St.
Hoboken, NJ 07030

arthurs-steaks-hoboken-burger-conquest_154834390_ios

Arthur’s Steaks bacon Cheeseburger.

MARKETING TIP

We’ll use Arthur’s to teach a little lesson.

Google “best Burger Hoboken.” Actually, you don’t have to, just click here, I did it for you. Arthur’s does not come up in the first 3 results.

arthurs-steaks-hoboken-burger-conquest-8-55-07-pm

 

 

 

 

 

 

 

 

 

 

 

 

 

If you click to expand further, they don’t even come up in the top 20.

arthurs-steaks-hoboken-burger-conquest-9-08-18-pm

Let’s talk about how search engines work. As it relates to restaurants and key words, 2 things are happening.

  1. When you type in “best Burger in Hoboken,” the search engines look for any restaurants or uses of “Burger” in the geographic of “Hoboken.”
  2. Once they’ve done that, they are looking for relevant, recent data.

If your company, and therefore website URL, has the word “Burger” in it, that’s going to be a positive note for a search engine. If they then find it on your menu, find it in mentions of your restaurant on review sites or social media, that’s also going to be positive.

Once they’ve indexed that the word “Burger” is relevant to your business, the engines are then going to look for frequency and most recent use. Therefore if the latest review on Yelp mentions Burger or you use updated your menu, that’s going to proof positive.

That’s the easy stuff. What happens next is where most people screw it up.

Once the search engines recognize the word “Burger” as being associated with your business, they start to look for data about your business; location, hours of operation, phone number, etc. If the search engines find conflicting information on different sites like your Facebook page, Yelp and your website, their algorithm throttles you down in the results.

Google does not want to send their search customer bad information. Instead, Google (and the other search engines) move onto the next relevant business and once it’s found what it’s look for, it publishes the results.

arthurs-steaks-hoboken-burger-conquest_1883

KEY TAKEAWAY:

If you want to rank high in search results, you need to do three things:

  1. Use relevant keywords on your website
  2. Update your website and review sites often
  3. Make sure your location data is correct

Here’s a photo from that very first blog post. My food photo skills have come a long way since then. But that’s a blog post for another time.

arthurs-steaks-hoboken-burger-conquest-101608

Posted in Marketing, New Jersey, Search | Tagged , , , , | 1 Comment

Schweid & Sons – New Home To The Very Best Burger Blog

Dear Friends of the Burger,

It is with great excitement that I announce the return of the Burger-oriented content that I shared on my blog what it was since its inception in 2008. If you have ever enjoyed, shared or liked anything that has graced the cyber walls of this blog, thank you. It’s because of you that I can now proudly announce that I will be creating new Burger-oriented content for Schweid & Sons.

SS-Logo-horizontal-whiteSchweid & Sons is a family-owned and operated fourth generation ground beef purveyor located in Carlstadt, N.J., supplying the highest quality of product and customer service in the food service and supermarket industry. Schweid & Sons offers a range of quality products including Certified Angus Beef®, Angus chuck, prime and ground chuck patties and ground beef. Schweid & Sons: The Very Best Burger.

Schweid_and_Sons_Hamburgers_Patties_Ground_Beef_Burgers

Schweid & Sons is owned by Burger Maker, Inc. In November of 2013, I was hired as the Director of Marketing for Burger Maker, where I’ve helped create and launch the Schweid & Sons brand.  Since coming to the company, I stopped reviewing Burgers for Burger Conquest — but it hasn’t stopped me from sharing my Burger adventures and insight with the known burgerverse, mostly through the Schweid & Sons social media profiles.

With the launch of the new Schweid & Sons blog, I am now once again creating burger content — but better than ever. The content I will be creating for the Schweid & Sons blog will focus on expert insights, useful tips, news, events and a guide to ground Beef. Through this opportunity, I am going to be able to explore the world of ground Beef with the mission of helping to educate everyone (myself included) on all there is know about Burgers, ground Beef — and the people behind the Burger business.

Coming along with me to the Schweid & Sons blog will be one of the most popular and fun features from Burger Conquest, The Cattle Call. The Cattle Call is a series of interviews with the people who make us, bring us and tell us about Burgers. Check out the very first Cattle Call interview to appear on the Schweid & Sons blog: Dr. Phil Bass, the Corporate Meat Scientist from Certified Angus Beef ®.

So with that, I thank you from the bottom of my heart for supporting my Burger enthusiasm and ultimately providing me with this opportunity. I hope to keep the conversation going with you via Schweid & Sons.

Stay tuned to the Schweid & Sons blog for announcements on The Burger Week in NYC, Florida & Charleston.

Sincerely, your Burger lovin’ bud,

The Rev
I’d like to thank a few people who made this possible.

GEORGE MOTZ
george-motz-schweid-and-sons-burger-bash-cattle-call

 

 

 

 

 

 

 

 

 

 

 

 

 

George has a lot of credentials:

Some even call him the “Indiana Jones of Hamburgers,” but to me he is my friend and Burger buddy. I’ve never met anyone in my life is whose passion for Hamburgers is more intense and more unwavering than George’s. But beyond that he is an excellent photographer, amazing filmmaker, wonderful father / husband and most importantly to me, a great friend. If it were not for his advice, guidance and support, I would not be in this position. I will forever be grateful to Adam Kuban from Margot’s Pizza for introducing me to George.

JAMIE SCHWEID & BRAD SCHWEID
George_Motz_Photoshoot_Meat_and_Poultry_Five_Guys_Outakes_SCHWEID__2

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

These two brothers have spent their entire lives surrounded by Burgers and still wake up everyday as passionate as ever about the product, the company and the people that make them. They are a constant source of inspiration, drive and creativity. There are 3 things that they hold to the highest standards at Schweid & Sons:

1. Quality of product
2. Outstanding customer service
3. Employee empowerment

It’s because of this I don’t feel like I work at the company. Rather, I feel like I am a part of the company. Ideas and motivation are encouraged and a passion for Burgers is certainly encouraged.

DAVID SCHWEID
david-schweid-and-sonsThe man, the myth, the Burger legend. He would never say that because he is so humble and appreciative, but it’s true. I am thankful that back in 1978 David decided to start making fresh, high-quality, ground Beef Burger at his little shop on Gansevoort Street in New York’s meatpacking district and start delivering them to restaurants in NYC. David was all about better Burgers before it ever became a restaurant segment and still to this day strives to make the very best burger at Schweid & Sons. I learn more and more from him every day.

WANDA CIANCIO
wanda-ciancio-burger-conquest

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Yeah, that’s my Mom. She loves Hamburgers. She also happens to love me so it all works out. My passion for Burgers, in part, comes from my Mom’s love of Hamburgers, especially sliders. When I was growing up, we used to go get them on special occasions like birthdays and Mother’s Day. It was a treat I always looked forward to.

DAVID ALLEN (RIP)
david-allen-dadMy Dad LOVED Hamburgers. We ate them all the time and I learned a lot of my grilling skills from him. I’ll never forget the day he decided it was time for me to start on my path to grill mastery:

“I’m going to teach you how to grill,” he said to me.
“How hard can it be?” I looked back at him, shrugging it off. “You put the burger on the grill. It turns brown. You flip it … and it’s done.”
“Oh yeah?” He looked at me defiantly. “Go inside and get me two eggs.”

He then made me an omelet on the grill and my young mind was blown. That’s exactly where my love affair with grilling, particularly Hamburgers, began. The only thing my Dad liked more than eating Burgers was eating them with his friends — and that is the original inspiration behind the Burger Conquest.

CARA LYNN SHULTZcara-lynn-shultz-rev-david-ciancio

 

 

 

 

 

 

 

 

 

Cara is my best friend and my wife, and she is also an incredibly talented author. I have never in my life met someone who is as creative, funny and caring as she is. I am deeply in love with Cara and appreciate every day that I get to spend with her. Despite the fact that I won’t eat Seafood and she loves it, Cara has supported my Burger obsessiveness through and through.

Posted in Burgers, Food Film Festival, Gourmet Burgers, New Jersey | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The Chicago Good Beer Passport: 1 Craft Beer & A Snack at 14 Bars All Winter Long

THE CHICAGO WINTER GOOD BEER PASSPORT

– 1 craft beer & snack at each participating location for the whole winter –
January 15th through March 13th, 2015

Good-Beer-Passport-Chicago-Winter-2015-Pintley-CHI_02_35

We’ve teamed up with Pintley to proudly present The Chicago Winter Good Beer Passport!By purchasing a passport, you’ll get one full craft beer and snack (of bar’s choosing) at every one of the 14 participating locations. You can use them any day, any time from January 15th through March 13th, 2015.So grab your friends, brave the cold, and go on an adventure through the world of Chicago’s Craft Beer this winter!

How it Works:

  1. Buy a ticket for the location where you would like to pick up your passport.
  2. Pick up your passport at the location you chose any day from January 15th through February 14th, 2015.
  3. Bring your passport to each of the 14 participating locations any day from January 15th through March 13th, 2015 and choose one full pour draft or bottled beer at each location.
  4. Valid only once per location.
  5. Please remember to tip your bartenders as gratuity is not included.

Participating Locations:

  • Chop Shop
  • Division Ale House
  • High Noon Saloon
  • Jaks Tap
  • Jerry’s Andersonville
  • Jerry’s Wickerpark
  • Jet’s Public House
  • Jimmy Greens
  • Ph.D Pub
  • The Beer Bistro – North
  • The Garage Chicago
  • The Otherside Bar
  • Windy City Inn
  • World of Beer

And more to be announced!

Bars, restaurants & breweries interested in participating in the passport, please reach out to Rachel before January 7th at events@pintley.com.

Fine Print:
*Must be 21 years or older with valid ID
*1 passport per person
*You may buy 1 additional as a gift
*Misplaced passports can not be replaced
*Bars will choose which beers are available, many will have price limits of beers under $6 or $7
*Good Beer Passport is not valid at Pintley sponsored events

About Pintley:
Pintley is a craft beer community connecting drinkers, brewers, and bars. Drinkers use Pintley to discover great beer. Pintley learns from your tastes, suggests beers you’ll love, and invites you to free local beer tastings where you can try them. Brewers and bars use Pintley to grow sales. Pintley’s craft beer events help bar managers fill their bars on slow nights, while helping brewery reps gain and keep draft lines.

About Good Passports:
Good Passports work with bars, restaurants, breweries and alcohol retailers to drive in customers by creating limited time promotions with multiple venues. Customers acquire a passport that guides them around a city where they get to sample various drinks at a number of different locations. By purchasing a passport, customers also receive a periodic email newsletter alerting them of cool and exclusive events from the participating locations.

Posted in Bar, Beer, Chicago | Leave a comment

The Boston Good Beer Passport- 1 Craft Beer at 20 Bars All Winter Long

THE BOSTON WINTER GOOD BEER PASSPORT
– 1 craft beer at each participating location for the whole winter –
January 15th through March 13th, 2015

Boston-Winter-Good-Craft-Beer-Passport-Pintley-19-2015-03

Pintley and Burger Conquest are proud to present The Boston Winter Good Beer Passport!

By purchasing a passport, you’ll get one full craft beer at every one of the 19 participating locations. You can use them any day, any time from January 15th through March 13th, 2015.

So grab your friends, brave the cold, and go on an adventure through the world of Boston’s Craft Beer this winter!

How it Works:

  1. Buy a ticket for the location where you would like to pick up your passport.
  2. Pick up your passport at the location you chose any day from January 15th through February 14th, 2015.
  3. Bring your passport to each of the 20 participating locations any day from January 15th through March 13th, 2015 and choose one full pour draft or bottled beer at each location.
  4. Valid only once per location.
  5. Please remember to tip your bartenders as gratuity is not included.

Participating Locations:

  • Blackstone Grill
  • Cape Ann Brewing Company
  • Champions Cambridge
  • Champions Copley
  • East End Grille
  • Ferry Street Food & Drink
  • Hopsters
  • Kennedy’s in the Square
  • La Brasa
  • Menotomy Grill and Tap
  • Mystic Station
  • Newburyport Brewing Company
  • Olde Magoun’s Saloon
  • Patrons
  • PJ Ryans
  • Riverwalk Brewing
  • Roxy’s Grilled Cheese
  • Sunset Cantina
  • Sunset’s Grill and Tap
  • The Vault

And more to be announced!

Bars, restaurants & breweries interested in participating in the passport, please reach out to Rachel before January 7th at events@pintley.com.

Fine Print:
*Must be 21 years or older with valid ID
*1 passport per person
*You may buy 1 additional as a gift
*Misplaced passports can not be replaced
*Bars will choose which beers are available, many will have price limits of beers under $7 or $8
*Good Beer Passport is not valid at Pintley sponsored events

About Pintley:
Pintley is a craft beer community connecting drinkers, brewers, and bars. Drinkers use Pintley to discover great beer. Pintley learns from your tastes, suggests beers you’ll love, and invites you to free local beer tastings where you can try them. Brewers and bars use Pintley to grow sales. Pintley’s craft beer events help bar managers fill their bars on slow nights, while helping brewery reps gain and keep draft lines.

About Burger Conquest:
Burger Conquest is a blog written by sales marketing strategist, David “Rev” Ciancio about Hamburgers, travel and content marketing. Rev is the Director of Marketing at Burger Maker / Schweid & Sons, has been featured on numerous different TV shows and named an “Expert Burger Taster” by The Learning Channel. He is also the founder of The Burger Week, an annual delicious celebration of all things Burger in New York as well as South Florida and Charleston, SC.

Posted in Bar, Beer, Boston, Massachusetts | Tagged , , , , , , , , , , , | Leave a comment

The NYC Area Winter Good Beer Passport – 30+ Beers From 30+ Bars, Restaurants & Breweries for $35

THE NYC AREA WINTER GOOD BEER PASSPORT
– 1 craft beer at each participating location for the whole winter –
January 1 through March 1, 2015

NYC-Winter-Good-Craft-Beer-Passport-Pintley-Burger-Conquest-2015

Price: $35

Pintley and Burger Conquest present The NYC Area Winter Good Beer Passport, which will act as a fundraiser for Gods Love We Deliver & The Robin Hood Foundation.

By purchasing a passport you’ll get one full craft beer or a flight of craft beers (where flights are offered) at every location participating. You can use them any day, any time from January 1st through March 1st, 2015.

When purchasing a The NYC Area Winter Good Beer Passport, choose the location where you would like to pick up your passport. Passports are available for pick up from January 1st through January 31st, 2015.

As part of your purchase of The Winter Good Beer Passport you will receive invites to special Craft Beer events happening at the participating locations during the redemption period. Just keep an eye on your email for details.

How it Works:

  1. Buy a ticket for the location where you would like to pick up your passport.
  2. Pick up your passport at the location you chose any day from January 1st through January 31st, 2015.
  3. Bring your passport to each of the 30+ participating locations any day from January 1st through March 1st, 2015 and choose one full pour draft or bottled beer from a NY or NJ Brewery (where available) or one (1) flight of four (4) 4 oz draft samples (where available) at each location.
  4. Please remember to tip your bartenders as gratuity is not included.

Participating Locations:

  • 3 Sheets Saloon
  • Adobe Blues
  • Alphabet City Beer Company
  • Bar Great Harry
  • Beer Culture
  • Bootleg Mannings Bar & Grill
  • Bronx Alehouse
  • Clinton Hall
  • Craft House
  • Down The Hatch
  • East Village Tavern
  • Finback Brewery
  • Flagship Brewing Company
  • George Keeley’s
  • Glorietta Baldy
  • Gun Hill Brewing Co.
  • Hair of the Dog
  • HopsScotch
  • Jake’s Dilemma
  • Jeromes at Rivington F&B
  • John Brown Serious BBQ
  • Keg No. 229
  • Le Jardin Bistro
  • Malt & Mold – Gramercy
  • Malt & Mold – LES
  • Mission Dolores
  • Off The Wagon
  • Ox Cart Tavern
  • Pacific Standard
  • Paul’s “Da Burger Joint”
  • Peggy O’Neill’s
  • Play Sports Bar
  • SingleCut Beersmiths
  • The 13th Step
  • The Bronx Beer Hall
  • The Burger Bistro (Bay Ridge)
  • The Burger Bistro (Park Slope)
  • The Burger Bistro (UES)
  • The Gin Mill
  • The Otheroom
  • The Owl Farm
  • The Stumble Inn
  • Two Door Tavern

INTERACTIVE MAP OF PARTICIPATING LOCATIONS

Bars, restaurants, beer stores & breweries interested in participating in the passport, please reach out to Rev Ciancio before December 19th at therev@yeahmanagement.com

Fine Print:
*Must be 21 years or older with valid ID
*1 passport per person
*You may buy 1 additional as a gift
*Misplaced passports can not be replaced

About Pintley:
Pintley is a craft beer community connecting drinkers, brewers, and bars. Drinkers use Pintley to discover great beer. Pintley learns from your tastes, suggests beers you’ll love, and invites you to free local beer tastings where you can try them. Brewers and bars use Pintley to grow sales. Pintley’s craft beer events help bar managers fill their bars on slow nights, while helping brewery reps gain and keep draft lines.

About Burger Conquest:
Burger Conquest is a blog written by sales marketing strategist, David “Rev” Ciancio about Hamburgers, travel and content marketing. Rev is the Director of Marketing at Burger Maker / Schweid & Sons, has been featured on numerous different TV shows and named an “Expert Burger Taster” by The Learning Channel. He is also the founder of The Burger Week, an annual delicious celebration of all things Burger in New York as well as South Florida and Charleston, SC.

About Gods Love We Deliver:
God’s Love We Deliver is the New York City metropolitan area’s leading provider of nutritious, individually-tailored meals to people who are too sick to shop or cook for themselves. Founded in 1985 when one woman began delivering food on her bicycle to a man dying from AIDS, God’s Love now cooks 4,600 meals each weekday, delivering them to clients living with life-altering illnesses in all five boroughs of New York City, Newark and Hudson County, New Jersey. All of our services are provided free of charge to our clients, their children and to the senior caregivers of our senior clients, without regard to income, and we have never maintained a waiting list. Because we believe the combination of hunger and serious illness is a crisis, we deliver food within 24 – 48 hours of first being contacted.

About The Robin Hood Foundation:
Robin Hood is New York’s largest poverty-fighting organization, and since 1988 has focused on finding, funding and creating programs and schools that generate meaningful results for families in New York’s poorest neighborhoods. Since its founding, Robin Hood has raised more than $1.95 billion in dollars, goods and services to provide hundreds of the most effective soup kitchens, homeless shelters, schools, job-training programs and other vital services that give New York’s neediest citizens the tools they need to build better lives. In addition, Robin Hood’s board of directors pays all administrative, fundraising and evaluation costs, so 100% of your donation goes directly to organizations helping New Yorkers in need.

Posted in Bar, Beer, New Jersey, New York | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

Learn To Use NameChanger App To Bulk Change File Names

Learn To Use NameChanger App To Bulk Change File Names
– NameChanger app makes it easy to batch change file names on your Mac computer

If you’re following best practices for good image SEO on your website, you are changing the names of photos you upload to your website. But right clicking, cut and pasting and editing a ton of images can be a real time suck. Well, you’re in luck because there is an app for that.

Check out the NameChanger app from MRR Software.

namechanger app batch change file names

The NameChanger app for Mac allows you to change a whole bunch of files names all at once with a number of different customizable options.

Here how to use NameChanger app to batch change file names using photos of I took of Burgers from Genuine Roadside in NYC as examples.

Genuine Roadside
http://eatgenuine.com
600 11th Ave
New York, NY 10036

genuine roadside double stack smokehouse burger
The Spicy Smokehouse Burger from Genuine Roadside with Bacon, Charred Jalapeño Mayo, Smoked Gouda and Chiptole BBQ.

1. Once you’ve downloaded and installed the NameChanger App to your Mac, open the app. Click “Add” and select the files that you want to change the names on. Then click “Open.”

use namchanger app to batch change file names

2. In the text box on the upper left, type in the text you would like to remove from the file name. In the text box on the upper right, type in the text you would like to add to the file name.

In this example, I want to remove “IMG_” and replace it with “genuine-roadside-burger-nyc-“.

Click “Rename” and that’s it, YOU’RE DONE!

use namchanger app to batch change file names

The NameChanger App gives you lots of advanced editing options if you want to do more than a simple replacement of text.

Want your text added to the end of the file name? Use “Append.”

use namchanger app to batch change file names

Need the replacement text at the beginning of the file name? Select “Prepend.”

use namchanger app to batch change file names

Is the day, date and time important to your image file name? Select “Date” and not only can you add the date to the file name but you can select the Format and whether you want it at the front or end of the file name.

use namchanger app to batch change file names

You can even add a number sequence to the file names by using “Sequence.”

use namchanger app to batch change file names

And seeing as how I used the plural “examples” earlier in the post, here’s another Burger from Genuine Roadside: The Super Duper Double Stack.

genuine roadside super duper doublestack burger nyc

Posted in Burgers, New York, Social Media | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Learn To Optimize An Image For SEO and Search

Learn To Optimize An Image For SEO and Search
– A few tips on making your images more searchable

If your blog or website has a lot of images and pictures on it, you can use them to be more searchable. As Google, Yahoo, Bing and other search web crawlers analyze the internet, they are not just looking at your text or links, they also look over your images. There several ways to optimize your images so that these search engines see them and direct traffic back to your site.

Here are a few tips  and best practices on how to optimize your images for SEO and search using photos of Burgers from B&D Burgers in Savannah, GA as examples.

B&D Burgers
http://www.bdburgers.net
209 W Congress St
Savannah, GA 31401

Savannah-GA-BD-Burgers-Optimize-image-search-seo-Burger-Conquest-111414_3695A B&D premium Beef Burger on a Pretzel Roll with Lettuce, Bacon and Horseradish Chive Cheddar.

1. Use Key Words In Your File Name

Most cameras and devices with cameras will give your image files by default a generic name like “IMG_1234.JPG,” There’s no better way to have your images lost in the web then to leave them with this file name. Instead, using plain English, describe what is in the photo, keeping in mind the subject matter of your page / post.

Let’s use this this photo as an example.

Savannah-GA-BD-Burgers-Optimize-image-search-seo-Burger-Conquest-111414_3689

This is a Burger from B&D Burgers in Savannah, GA on a Pretzel Roll with Lettuce, a Fried Egg and Pimento Cheese. Some ideas for good naming tags could be:

  • b d burger savannah pimento cheese fried egg
  • savannah ga hamburgers customizable bd burgers
  • best burger savannah bd burgers

Or as it relates to this blog post “savannah ga bd burgers optimize image search seo”
2. Use Dashes, Not Underscores In File Names

This is a mistake I made for a very, very long time. Underscores are used more in programming languages and search engines typically see them as joiners between two words.

Using my example again, I would go with “savannah-ga-bd-burgers-optimize-image-search-seo”
3. Use Alt Tags

An alt tag is alternative text to your image that is used when a browser is rendering images. You can add these when you upload the image to your CMS. WordPress makes this very easy by giving you a box where you can enter the Alt Text either during upload or in the media library.

alt text image optimize wordpress

You can also alter it inside the code of your html inside the quotation marks after the word “alt.”

alt text image optimize wordpress html

Need to change a whole bunch of image file names at once? Check out this post on using NameChanger app to batch change file names.

And now you not only know how to better us images for SEO but also where to get premium Burgers and Beers in Savannah, GA!

Savannah GA BD Burgers Optimize image search SEOSavannah-GA-BD-Burgers-Optimize-image-search-seo-Burger-Conquest-111414_3683Savannah-GA-BD-Burgers-Optimize-image-search-seo-Burger-Conquest-111414_3694

Posted in Beer, Burgers, Georgia, Gourmet Burgers, Hamburgers, Search, Social Media | Tagged , , , , , , , , , , , , , , , , | Leave a comment

The NYC Good Whiskey Passport – 20+ Whiskeys From 20+ Bars and Restaurants For $35

THE NYC GOOD WHISKEY PASSPORT

– 1 whiskey at each participating location for the whole winter –
December 13 through February 13, 2015

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Price: $35
Click here to purchase

BoozeMenus and Burger Conquest to present The NYC Good Whiskey Passport, which will act as a fundraiser for City Harvest & United States Bartender’s (USBG) Guild National Charity Foundation.

By purchasing a passport you’ll get one whiskey cocktail or a neat pour at every participating location. You can use them any day, any time from December 13th through February 13th, 2015.

When purchasing a NYC Good Whiskey Passport, choose the location where you would like to pick up your passport. Passports are available for pick up from December 13th through January 13th, 2015.

How it Works:

  1. Buy a ticket for the location where you would like to pick up your passport.
  2. Pick up your passport at the location you chose any day from December 13th through January 13th, 2015.
  3. Bring your passport to each of the 20+ participating locations any day from December 13 through February 13, 2015 and choose one whiskey cocktail or a neat pour / shot at each location.
  4. Please remember to tip your bartenders as gratuity is not included.

Participating Locations:

  • Alobar
  • American Whiskey
  • Beer Culture
  • Berg’n
  • Bleecker Kitchen & Co.
  • Boilermaker
  • Bondurants
  • Bonnie Vie
  • Desmond’s Steakhouse
  • Evelyn
  • Experimental Cocktail Club
  • GoldBar
  • Huckleberry Bar
  • Keg No. 229
  • Northern Bell
  • Slainte
  • Sweetwater Social
  • The Gibson
  • The Rum House
  • The Shanty / NY Distilling Co
  • Two8Two Bar & Burger
  • Ward III
  • Waterfront Alehouse (Manhattan)

INTERACTIVE MAP OF PARTICIPATING LOCATIONS

Bars & restaurants interested in participating in the passport, please reach out to Rev Ciancio before December 1st at therev@yeahmanagement.com

Fine Print:
*Must be 21 years or older with valid ID
*1 passport per person
*Misplaced passports can not be replaced
*Offer is not shareable

Price: $35
Click here to purchase

 

About BoozeMenus:
BoozeMenus is THE source for cocktails and nightlife in NYC. Take the guesswork out of your social life search with the all-encompassing guide to venues, new openings, cocktail & spirit trends, parties and more.

About Burger Conquest:
Burger Conquest is a blog written by sales marketing strategist, David “Rev” Ciancio about Hamburgers, travel and content marketing. Rev is the Director of Marketing at Burger Maker, been featured on numerous different TV shows and named an “Expert Burger Taster” by The Learning Channel. He is also the founder of The Burger Week, an annual delicious celebration of all things Burger in New York as well as South Florida.

About City Harvest:
Founded in 1982 as the world’s first food rescue organization, City Harvest is dedicated to helping feed the more than 1.4 million New Yorkers facing hunger. City Harvest will collect 50 million pounds of excess food from restaurants, grocers, bakeries, manufacturers, and farms, and deliver it free of charge to more than 500 community food programs across the city this year. In addition to helping meet the immediate need for food, City Harvest takes a long-term approach to fighting hunger by partnering with residents, local organizations and businesses through Healthy Neighborhoods programs which increase the availability of affordable fruits and vegetables in low-income communities and provide the nutrition education and resources to maintain a wholesome, food-secure diet.

About The United States Bartenders Guild:
Our goal is to empower bartenders to take charge of their careers. We accomplish this through working with our committed partners to enrich the career advancement of our members through peer-to-peer learning, expert instruction, service projects, and competition. Since knowledge is power, our chapters hold cocktail competitions, sponsor intimate seminars with internationally recognized brand representatives, and forge relationships between top bar talent in 41 cities and counting. We offer all our members opportunities to compete, travel around the world, and spread knowledge in the pursuit of elevating our craft.

Posted in Bar, New York, USBGNY | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Learn To Use Yahoo Google and Other Search Results To Write Compelling Copy

Learn To Use Yahoo, Google and Other Search Results To Write Compelling Copy
– Search your way to the top of search queries

Did you arrive into this world with the ability to craft a string of single distinct meaningful elements of speech or writing into an account of imaginary or real people and events told for entertainment or new? Or do you struggle to write good well?

Crafting compelling stories, sentences and or content isn’t easy. Those that are good at it make it look real easy and I am saying that after nearly 700 posts on this blog. Being a great writer is a skill that takes time, dedication and practice. You have to do it over and over and over and over and learn from  your mistakes and your victories.

Now that we are in the age of the internet and trackable data, it’s much easier to understand what is or is not compelling copy and by compelling copy, I specifically mean it’s search relevant. In the modern world of search, it’s not about SEO, it’s about back links. The more people that link to, share or mention your content, the higher you will come up in search rankings. In other words the best SEO practice is to have relevant and useful content.

You can use tools like Google Analytics, Twitter Ads, Facebook insights to help you to understand which pieces of your content get the most engagement. But what tools can you use to help craft more compelling content? I use search.

Let me explain. I’ll get an idea on something I would like to write about, in this case, compelling headlines. I’ll then run a number of Google searches on topics and related topics to the subject. As I am running the searches, I take note of the number of results. Based on the number of results that come up, I’ll craft up a headline that I think will most relevantly draw the traffic I am looking to get by helping people to find what they are searching for.

Let’s use this post as an example. To come up with the headline; “How To Use Yahoo Google and Other Search Results To Write Compelling Copy,” I ran a number of Google searches to see what people want to know about compelling headlines.

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Notice that “learn” earned nearly 5 million more results than “how. This tells you that there are more people looking to “learn” than for a “how to.”

Now look what happens when you use “headlines” instead of “copy.”

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There are far less people looking to learn how to write “headlines” than there are people who need help writing “copy.”

Now that I know this, I can take my search to the next level. I knew I wanted to write about using search to write better headlines so I started to introduce “search” into my query. Look at the difference in results between the word “use” and the word “using.”

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Almost 10x more searches with the word “use” than “using.”

Let’s go back to headlines for a moment just so I can demonstrate a point. Check out the results by merely using a plural.

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use_yahoo_results_to_write_compelling_copy_headlines_search_burger_conquest_marketing_blog_16.51 AM

By leaving off 1 letter, you increase your query delivers 10x more results.

Specifically I wanted this post to be about utilizing the power of search engines to help you write better headlines. Let’s measure the generic “search” against the 3 of the biggest search engines.

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use_yahoo_results_to_write_compelling_copy_headlines_search_burger_conquest_marketing_blog_16.04 AM

use_yahoo_results_to_write_compelling_copy_headlines_search_burger_conquest_marketing_blog_17.24 AM

use_yahoo_results_to_write_compelling_copy_headlines_search_burger_conquest_marketing_blog_17.36 AM

Both the words “search” and “Google” come up with about the same results, about 1.7 million. But the using “yahoo” or “bing” show almost 16x more queries. Apparently those people who are looking for help in writing compelling copy are looking for it on Yahoo and Bing but not so much Google.

Let’s break all that down to a TL;DR.

In terms of search query results:

  • Learn > How To
  • Copy > Headlines
  • Use > Using
  • Headline > Headlines
  • Yahoo > Bing > Google > Search

When I first set out to write this post, I was thinking about using the title “How to use Google to Write Better Headlines.” Mainly because when you search in Google, it gives you the number of search results which Yahoo does not. But after searching through a number of Google searches, I can see that there is a clear path to a better headline even if it’s not totally correct;

Learn To Use Yahoo Google and Other Search Results To Write Compelling Copy

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At the time of writing this blog, that query resulted in 1.02 million results. Click the image above to see how many it has since publishing.

Is this going to guarantee more hits? Time will tell. What it will do is help you to understand what kinds of information people are searching for. If you’re looking to get really granular and learn how to use organic key words to specifically reach your audience through your blog, check out my post on Hittail.

Posted in Search, Social Media | Tagged , , , , , , , , , , , , , , | Leave a comment