The Succulent NYC French Meal Your Mouth Needs Right Now

Do you eat a lot of French cuisine? I don’t. Maybe that’s because it’s not as accessible as some other more popular cuisines, meaning not as many chefs are doing it.

More likely, there aren’t a ton of chefs doing it really well combined with most of the French food items I enjoy are big hearty dinner-type dishes that are succulent and meant to be enjoyed at a casual pace in an intimate environment.

I have a baby so that’s just not how we dine.

That aside, had an outstanding French meal made with care, attention to detail based on classic French protein dishes Dominique Bistro by Dominick Pepe.

This is their Bistro Burger, a short rib blend, topped with gruyere (one of my fave cheeses for a Burger), caramelized onions, lettuce and tomato. You have to love onions to appreciate this Burger, which I most certainly do. The flavor is reminiscent of French Onion soup over a juicy piece of beef. If that’s your jam, go eat this Burg.

Steak Tartare – beef tenderloin, quail egg, gem salad & caper berries. If you think that looks good, wait until you try it. There was not a single bite left on our plate. This dish is all about a dance of delicate flavors intertwining.

They don’t really have “apps” and “mains” as sections on the menu, but know that the tartare falls into the “les viandes” section of the menu. Translated, that’s “the meats” and the rest of the dishes listed are definitely “mains.”

Cavatelli – rabbit ragout, golden raisins, marcona almonds, ricotta. On the other hand, this robust pasta dish is found in the “les pâtes” portion of the menu. Rightfully so, that means “pasta.” Our server considered this an appetizer to split.

Are you starting to love this place?

Steak Frites – 14 oz bone in NY strip, french fries & tarragon butter. I’ve had a lot of steak frites in my life. Typically you get a rump steak or a ribeye, both of which are very delicious. Seldomly is the dish offered with a NY strip, let alone one that’s bone in. The flavors in this will make your head pop off your body! The 3 of us who split the meal sliced this down to the bone, which I almost took home to make soup with.

Ill say this, save room for the frites because they were perfectly crispy, juicy and savory, almost to a point of being buttery. In fact, no matter what you order, get those fries!!!

You need to eat here. I can’t wait to go back.

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Where to Go in NYC for Great ‘Nduja Pizza

How many restaurants have you been to that serve ‘nduja pizza?

I can name one, Upland. That’s coming from a guy who eats a lot of pizza.

I feel comfortable in saying this is the best ‘nduja pizza I’ve ever had.

I also am willing to be it will be a long before you find one better.

For those of you that are not familiar with ‘nduja, its a spicy, spreadable salumi from Italy.

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Behold! Mount Italy – A Sandwich Worth Conquering

You gotta get to the nearest Arby’s right now and eat this! Its only on the menu while they have the smoked Italian Porchetta available. Mount Italy is NOT on the menu so you have to ask for it by name. I tried it and fell in love.

Here’s what is on it:

  • Smoked Provolone Cheese
  • Banana Peppers
  • Genoa Salami
  • Italian Pork Loin
  • Italian Seasoning
  • Lettuce
  • Pit Smoked Ham
  • Red Onions
  • Red Wine Vinaigrette
  • Roasted Garlic Aioli
  • Tomatoes
  • Pepperoni
  • Star Cut Bun


Let’s take a quick moment to talk about the Italian Pork Loin. In their own words, “This pork loin is herbed, rolled, and smoked for eight hours.” You will not believe you just ate at Arby’s.

This is not the same restaurant we ate at with our grand parents way back when and had a mediocre roast beef sandwich. This is an all new level of sandwich game!

Go conquer now!

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4 Things a Restaurant Chain Needs to Win

Want a Burger that brings the goods 💯% of the time, at every location? Get yourself some Five Guys Burgers & Fries.

There are 4 things you need to have a successful franchise restaurant:

  1. Quality food.
  2. Strong branding.
  3. Outstanding customer service.
  4. Unwavering consistency.

The Guys of Five have mastered all of these. The first two are easy, it’s the 2nd half is what will trip you up. However it’s that good feeling and reliability that creates return customer trips. Are ya with me on this one?

I order my Five Guys Cheeseburger with grilled onions, jalapeños and A1. How about you?

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2 Ways To Reinvigorate Restaurant Business

Two ways to reinvigorate a restaurant’s business after it’s been open for awhile:

  1. Exciting new menu additions.
  2. Proper executed influencer events / tastings.

Just ask @eatandbefull, that’s what he does professionally.

Want to learn more ways to super charge up your restaurant marketing? Tune in on August 1st at 8 pm as I’ll be live on Smart Pizza Marketing where you can ask any questions you have about restaurant marketing, especially questions about wow moments, influencer marketing and winning at local search.

Click this link now for more info and to add to your calendar. You can also check out a recording of the Smart Pizza Marketing where you can learn about how to take control of local SEO for your restaurant. Visit the Yext blog for more info.

Oh and this Burger, It’s the Mac n Cheese Burger from The Bedford in Brooklyn. The Mac is made with Monterey Jack, Mozzarella and NY State Cheddar then battered and fried to create a “bun.”

Tap over to this link now!

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Use Pizza to Beat Your Competitors In Search Results

Click this link now if you want to have your restaurant come up ahead of your competitors in search results.

Some restaurants are really good with food. Some are really good with customer service. A lot of them are bad with marketing but that’s not their fault. Restaurant marketing is really hard and it’s not even close to the same skill set as cooking or hospitality operations.

However, it’s not hard to be just a little better at restaurant marketing than your competition, you just need a guide! That’s why you should listen to the Smart Pizza Marketing Podcast. He gets it and wants to help you!

Bruce recently had me on his podcast to talk about what restaurant owners need to know to get ahead in search and how you can use Yext to get ahead. Listen now!

You know where you can find great food, amazing customer Service and gets marketing? Del Frisco’s Grille brought some serious A-Game with this pizza.

Posted in Location Data, Marketing, New York, pizza, Search, Social Media, Strategy, Target Market | Tagged , , , , , | Leave a comment

What About Bob? The Breakfast

If it’s worth doing, it’s worth overdoing. That’s my life motto. When I want a breakfast that shares my life motto, I go to Big Daddy’s.

Their breakfast game plays for keeps.

This is the “What About Bob?” – buttery bun with bacon, scrambled eggs, Vermont cheddar & hash browns. I added tots because I’m overdoing potatoes in and outside of my sandwich.

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Shake Shack’s Limited Edition Spicy Chicken Sandwich


Shake Shack has release a new #HotChickn sandwich that’s been dusted with a guajillo & cayenne pepper blend and topped with Louisiana hot sauce slaw and pickles.

There’s a catch, it’s only available via ordering through the Shake Shack app until August 1st. Cool thing about the app, after you place your order, you get notified via text when your food is ready.

As for the Hot Chicken sandwich, it’s only mildly spicy but it is really good.

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Cow Appreciation Day is a Real Thing!

Happy Cow Appreciation Day!

Go forth and celebrate cow in 3 ways with a pastrami topped Cheeseburger!

Go forth and celebrate cow in 3 ways with a pastrami topped Cheeseburger!This one is from The Hat in Lake Forest, CA. They’ve been serving world famous pastrami since 1951!

Be sure to say “Thank you Cow. I love you.”

Today you learned that Cow Appreciation Day is a real thing. For more food holidays, check out the Ultimate Food Holiday Foodie Calendar!

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What is the Best Bar in NYC For Craft Beer and Bourbon?

Do you remember Idle Hands Bar?

It was a pretty awesome basement bar in the East Village of NYC with a MASSIVE collection of bourbon. It was also known for its unique craft beer program with specialty beers, Slayer beer pairings, recording setting tap takeovers and it was GWAR’s fave bar in NYC.

Yours truly was one of the owners.

You know who remembers? The Beer Friends. They recently asked me to join them on their podcast to talk about Idle Hands Bar.

We talk about all the above as well as how the proliferation of craft beer has affected NYC, ways in which a small bar can out market its local competitors.

Click to listen above or check out the post on the Beer Friends Radio website.

On the show, we also talk about the history of the Good Beer Passport. The Good Beer Passport gets you 42 craft beers at 42 different bars, breweries, beer stores & restaurants all over the NYC area. You can use it any day, any time from July 1 through Labor Day!

Click here to get your Good Beer Passport now!

Update: Right after I published this blog post, I received the following email from Google My Business. The bar hasn’t been open since 2015 and still gets this kind of activity from search.

Here are some examples of the crazier things (some mentioned in the podcast) that used to happen at Idle Hands Bar.

Eat more burgers and cheesy tots too.

A post shared by Idle Hands Bar – NYC (@idlehandsbar) on

Coming back tonight in a very limited quantity: The Sixth Man Burger with @BurgerMaker #Wagyu. Get here early if you want one.

A post shared by Idle Hands Bar – NYC (@idlehandsbar) on

Still a few spots left tonight for the 4th annual winter warmer & Black Sabbath beer pairing from 7-9p. Only $10.

A post shared by Idle Hands Bar – NYC (@idlehandsbar) on

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