Other than my wife Cara our cat, our families and friends, the two things in life I am most passionate about are Hamburgers & marketing. (FYI – I’ve hired Captain Obvious as a marketing consultant and he suggested I start the post with that statement.) A Google search revels that “marketing” is defined as “the action or business of promoting and selling products or services, including market research and advertising.” To me that seems like a very traditional description but doesn’t really define where marketing is at today and where it’s headed.
We live in a social world and prior to the 1920s and big radio advertising, word of mouth was how we found out about products and services. In 2014, it still is, only now we have all kinds of tools at our disposal to help spread the word of mouth.Tools like social media are helping us to filter out the clutter of broadcast messaging and get back to word of mouth. Who are you going to rely on to suggest a great Burger to eat: me or Yelp?
The answer could be both, but that’s not the point. I’ve built a certain level of trust with you by providing consistent and useful messaging around something I love: Burgers. I’ve been pretty transparent with you on this blog whether it was about Hamburgers, events or marketing and through that, we have a relationship built on that trust. To me, that’s how I see marketing; building up trust around a product or person through consistent and valuable messaging.
I put a lot of thought into this blog and if you’ve been paying attention lately, you’ve noticed that I’ve made a swing to fully incorporate my passion for marketing, specifically content and social marketing. It’s something I really enjoy doing and learning about. My knowledge on marketing, much like Hamburgers, relies on not only putting in an effort to stay well versed but also on a number of trusted resources. One of those resources, and honestly, probably my favorite, are marketing podcasts.
So who are the podcasters that help me to Hamburger better? Let’s explore.
Being that this a blog about both Burgers and marketing, along with my suggestion on marketing podcasts you should check out, I will also suggest a Burger in or near where each of the hosts lives. One day, I hope to take each of them out for a conversation over delicious Burgers.
The Top 5 Marketing Podcasts
– and the Burger I would take the marketing consultant behind them to eat
(Listed alphabetically by name of podcast)
On the Duct Tape Marketing podcast, host John Jantsch interviews thought leaders on a number of subjects that are of value to people in both sales and marketing roles. One of my favorite aspects of the podcast is it’s length. On average, John keeps the podcast under 20 minutes. Granted, that length works for me because it’s slightly shorter than my commute, it’s also been proven by Ted Talks to be a good length to keep someone’s attention. That’s also an example of something I learned from John.
PODCAST BURGER PAIRING
2021 Broadway St
Kansas City, MO 64108
I would take John to Town Topic in Kansas City. MO. Much like I have sources for marketing education and inspiration, I have the same for Burgers. I’ve never been to Town Topic, or Kansas City for that matter, but George Motz, the Indiana Jones of Hamburgers, gives it massive praise. Ever since I first read about it in his book, Hamburger America, I’ve wanted to eat there.
Sometimes I wonder if this is an actual informational podcast or just a comedic dissertation on marketing and tech. These two guys are incredibly intelligent and well versed in the ways of modern and future marketing but they also like to laugh. On the Marketing Companion Podcast, Tom Webster and Mark Schaefer discuss topical marketing subject from an insiders perception, they also spend a lot of time trying to make each other guffaw. What I like best about their podcast is that you feel like you are sitting at a table listening to two friends having an insightful conversation about marketing best practices along with lots of jokes about Google pants. Jokes aside, they’re both incredible speakers with very intelligent things to share and are great to listen to whether it’s on their podcast or as guests of other podcasts.
BURGER PODCAST PAIRING
Since there are 2 hosts, here is a Burger for both of them.
205 Beale St
Memphis, TN 38103
Photo credit: Best Memphis Burger
Sorry (not sorry) Mark, but you are going to have to drive 3 hours to Memphis to meet me for this one. Dyer’s Burgers on Beale is highly regarded as one of the best Burgers in the all the Burgerverse. What sets Dyer’s apart is that they deep fry their Beef in oil. They strain and process it daily but they’ve never started over so basically, it’s got ties to that first batch of Burgers they ever made in 2012. We need to eat this.
Watch George Motz’s video from “Hamburger America” for more about Dyer’s.
1301 Boylston St
Boston, MA 02215
Man, I LOVE Tasty Burger. They’ve captured everything that’s great about the classic American Hamburger stand but in all the best, freshest and modern ways. They use an all natural Beef that’s part of a “never-ever” program where the cattle never receives hormones or anti-biotics. I’ve met the guys behind the place and I can confirm, they are insane (in the good way) because why else would you go through the operational nightmare of having a different specialty Burger every single day?
The Marketing Smarts podcast is a product of Marketing Profs, an online resource to help people find marketing experts and education. On the podcast, host Kerry O’Shea Gorgone, interviews marketing professionals to get insight on how they build success. The weekly podcast runs about 30 minutes in length. It’s a great podcast to check out if you’re looking for marketing insights and muscle cars. Insiders will get that joke.
PODCAST BURGER PAIRING
Jimmy Buffett’s Margaritaville
6000 Universal Blvd # 704
Orlando, FL 32819
I would take Kerry to the Jimmy Buffet’s Margaritaville in Universal City Walk in Orlando, FL. While the Buff does make a pretty decent Burger, my real motivation is to visit Harry Potter’s Wizarding World. I’ve been to Universal Studios a number of times and love it, but have not been since they opened the Harry Potter portion and I know Kerry is a fan. I’m a people pleaser, what can I say?
If you’re like me, when seeking help or advice, you want actionable items. As much as I like conceptual, or as I call it “big thinking,” sometimes you just want to know how to do something. By listening to the Social Media Marketing podcast you’ll discover great tips and instructions on how to be better at utilizing the powers of social media. Along with engaging interviews with inspiring marketing mavens, Mike also reveals small social media marketing how to tips on each show.
PODCAST BURGER PAIRING
5010 Newport Avenue
San Diego, CA 92107
I’ve only ever been once, but I LOVE Hodad’s in Ocean Beach and if the line wasn’t too long, that’s where I would take Michael Stelzner. That double Patty, topped with Bacon and Cheese is a classic Burger lovers dream.
Jay wrote one of my favorite books on social media best practices, “Youtility” which I learned about while he was being interviewed on another podcast. After reading the book, I knew I needed to learn more from him and that’s when I discovered the Social Pros Podcast. On each podcast, Jay, along with Jeff Rohrs of ExactTarget and Nick Cicero of Expion, interview experts in social media and discuss best practices and high level thinking. It’s a great listen for behind the scenes look at some of the most successful social media marketers out there.
BURGER PODCAST PAIRING
Zaharakos Ice Cream Parlor and Museum
329 Washington St
Columbus, IN 47201
Photo credit Serious Eats
I’ve never been to Zaharakos Ice Cream Parlor and Museum but I’ll am dying to eat a Gom cheese-brr-grr. It’s a Loose-Meat style Burger meets a Sloppy Joe meets a Grilled Cheese. Seriously, right? It’s the kind of Sandwich that legends are written about but it’s not just the Burger that makes me want to take Jay and his crew to Zaharakos. The business was originally opened in 1900 and stayed in the Zaharakos family for 106 years. When Lew Zaharako passed away in 2006, there was no one left in the family who was up to the task and the business became property of Columbus Capital Foundation. In 2007, Tony Moravec bought the place and spent about $3.5 million to renovate, restore and upgrade the parlor. It now stands today as a tribute to the family, the business and the history of the American Ice Cream Parlor.
Do you have a marketing podcast to suggest? Send it to me on twitter @yeahman