Rub BBQ – Astrophysicist In the Deal Ghetto

Rub BBQ
http://www.rubbbq.net/
208 West 23rd Street
New York, NY 10011

THE CONQUEST
Is there a God? Are there aliens? What would happen if I fell into a black hole? If I were an Astrophysicist, these would be the top 3 questions asked to me. As I’m more known for my eating and writing skills (despite the fact that I correctly spelled Astrophysicist in the 3rd grade spelling bee), the top inquiry thrown in my direction is “where is your favorite Hamburger?” Even through it’s listed just over —–> there and I have written in depth posts about my favorite Burgers, people still ask.

That’s OK. I don’t mind answering because the Rub BBQ’s Monday Night Secret Burger is something I can talk about endlessly. It’s probably one of the most heralded, talked about and anticipated burgers in all the burgerverse and it’s only available on Monday nights. Every Monday, beginning at 6 pm, Rub BBQ starts serving them but doesn’t put them on the menu. You need to know to ask and while you’re at it, there is one more thing you should know. There is always more than 1 burger. Each week Rub offers up THE “Rub Burger” which is Burger Conquest fave but they also put forth a different specialty each week. Ever since this burger ritual began more than a year ago, Rub BBQ has NEVER repeated a special burger. While I would like to tell you i’ve eaten them all, I haven’t but spend 10 minutes with owner Andrew Fischel and Chef Scott Smith and you’ll feel like you missed out on 60-70 of the most important burgers ever made.

Read up on these other Monday Night Secret Burgers at Rub BBQ that I’ve reviewed and you’ll understand
Onion Burger
Guberburger
Burnt End Burger
Pantera Burger
Giovanni Burger
French Onion Soup Burger
Deep Fried Bacon Mac-N-Cheese Burger
Butter Burger
Pimento Cheese Burger
Jersey Slider

I recently made some new friends while representing Thrillist Rewards on a Nearsay Meetup panel entitled Daily Deals – Are They The Future of Local Commerce Or Gone by 2015? One was Shaila Ittycheria from the company Localresponse.com. They’re company helps other companies connect to socially network recommended (probably like you) through a cross platform check-in based ad network. Essentially it works like this, you tweet about a business, let’s say Idle Hands Bar for instance, they would help the owners of the bar connect back to you by offering some kind of coupon, reward or incentive. It’s a great company and they really are pioneering a new way to connect users to the businesses and brands they love.

I also buddied up with a fella by the name of Jim Moran. Jim comes from a company called Yipit. Yipit takes all the daily deal sites out there in all the markets that offer you discounts, coupons and unique experiences, (including the best one of all, Thrillist Rewards). If there is anyone out there that knows more about what deals are selling the best, who is selling them and what the future of the social buying business, it’s Jim. Not only is he a very smart cookie, but much like Shaila, he’s a huge Burger enthusiast. To bring the story full circle, after our panel, both Shaila & Jim asked me “where is your favorite Burger,” and instead of just telling them or pointing them to the blog, this time, I offered to take them to Rub BBQ.

THE BURGER
There’s no point in my re-hashing reviews that already exist. If this is the first time you are reading the world’s best Burger blogs, or the first time you are reading about Rub BBQ, then I suggest reading this post first. Once you’re caught up or if you are already on the same Burger page, read on.

Tonight’s Monday Night Secret Burger at Rub BBQ was The Ghetto Burger – Two house made all Beef Patties on a toasted Bun, topped with Onions, Ketchup, Mustard, Chili, Lettuce, Tomato, Cheese and deep fried Bacon!!!! Was it good? Well you tell me, does it sound good!??! I hope you said “no” because the word “good” hardly does a Burger this “great” any justice whatsoever. This delicious pile of messiness was freakin’ delicious and did nothing more than perpetuate the truth that Rub BBQ has the Best Burgers ever.

Take away the amazing house-made Patty, the delicious Bun selection and what you still have, for every ingredient or topping, is an intense appreciation for quality and with every bite you’ll understand the passion that everyone at Rub BBQ has for making a top notch Burger.

9 out of 10 ounces
-Rev

Oct 24, 2011 – 7:48 pm

THE BURGER COUNTQUEST
457 Burgers

The Rev Meter for Social Community
“The Rev Meter” is a social community meter for assessing how optimized a bar or restaurant is with social networking. By taking what he considers to be the 10 most important social networks and creating a point system, The Rev can accurately asses how well the business is using social networking as a tool. His goal here is to educate and assist great business to better effectively use these tools.

Rub BBQ scores a 10 on The Rev Meter!! They must’ve had some great help.

SCORING:
1 – 4 points:  You’ve missed the 5 basics and are less than optimized
5 points:       You’ve covered the basics, which is better than most but far from optimized.
6 – 9 points: You’re doing better than most and on your way to becoming a well respected social community whiz.
10 points:     Congrats on a perfect score!