NY Burger Week 2018 – Event Info and Tickets

To celebrate National Hamburger Month, Burger Conquest & Rev Ciancio proudly brings you the annual NY Burger Week, May 7-13, 2018, presented by Yext.

The Burger Week is a 7-day celebration of trendsetting chefs and unique Burgers with a series of daily events.

Hashtag = #NYBurgerWeek


Monday, May 7, 2018

SMASHBURGER
YOU TASTE IT FIRST!
– Be the first person in America to try the Pub Triple Double Burger –


Monday, May 7th, 2018
Smashburger
10 West 33rd Street, New York, NY 10001
5:30 and 7:00 pm seatings

Price $15

Ticket includes:

  • Pub Triple Double Burger sneak preview
  • Choice of side
    • Fries
    • Sweet Potato Fries
    • Smashfries
    • Tater Tots
    • Brussel Sprouts
    • Haystack Onions
  • Choice of Chameleon Cold Brew Coffee Shake or 1 draft beer

MORE INFO


Tuesday, May 8, 2018

COMING SOON!


Wednesday, May 9, 2018

5 NAPKIN BURGER
OFF-MENU BURGER BASH
– 2 Off-Menu Burgers, Off-Menu Tacos and Craft Beer –

  • 1 order off-menu Crispy Coconut Shrimp Tacos to split
  • 1 Baja Burger to split
  • 1 Barbecue Ranch Burger to split
  • 1 craft beer per person

MORE INFO


Thursday, May 10, 2018

BAREBURGER
BLIND BURGER TASTING
– Bareburger vs Impossible vs Beyond Burger –

Ticket includes:

  • 1 Bareburger to split
  • 1 Impossible Burger to split
  • 1 Beyond Burger to split
  • 1 Order Fries and Rings to split
    • Option to upgrade to Fundido Fries
  • 1 Blindfold per person
  • 1 craft beer per person

MORE INFO


Friday, May 11, 2018

BIG DADDY’S
BURGER AND SHAKE INFINITY WAR
– Off-Menu, Superhero Themed Burgers and Shake –


Ticket includes:

  • Your choice 1 Superhero themed Burger
  • Side of Wakanda (Berbere) Spiced Tots
  • 1 Infinity Gauntlet Themed shake
    • Upgrade to Activate the Stones with a spiked shake!

MORE INFO


Saturday, May 12, 2018

SAN MATTEO PIZZERIA E CUCINA
YOU HAVE THE DEVOUR POWER
– Off-Menu Burger Pizza & Pasta Food Porn Party –


Ticket includes:

  • 1 off-menu Italian Steakburger
  • 1 Pizza to split
  • 1 order Pasta in a bag to split
  • 1 draft beer or wine per person

MORE INFO


 

Sunday, May 13 2018

BEER CULTURE
BOOZY BURGER BRUNCH
– Burger & Beer Pairing with Certified Angus Beef® & Craft Beer –


Ticket includes:

MORE INFO


Purchase your tickets based on which seating you would like to attend.

*Must be 21 years or older with valid ID
*Must be seated 10 minutes before event starts

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NY Burger Week 2018 – 5 Napkin Burger Off-Menu Burger Bash

To celebrate National Hamburger Month, Burger Conquest & Rev Ciancio proudly brings you the annual NY Burger Week, May 7-13, 2018, presented by Yext.

The Burger Week is a 7-day celebration of trendsetting chefs and unique Burgers with a series of daily events.

Hashtag = #NYBurgerWeek

Wednesday, May 9, 2018

5 NAPKIN BURGER
OFF-MENU BURGER BASH
– 2 Off-Menu Burgers, Off-Menu Tacos and Craft Beer –

Co-hosted by Ronald Lai AKA @OmgItsBomb


Wednesday, May 9th, 2018
5 Napkin Burger
150 E 14th St, New York, NY 10003
6:00 and 8:00 pm seatings

Price $60 for 2 people

Ticket includes:

  • 1 order off-menu Crispy Coconut Shrimp Tacos to split
  • 1 Baja Burger to split
  • 1 Barbecue Ranch Burger to split
  • 1 craft beer per person

5 Napkin Burger is known for having pretty awesome Burgers. For those in the know, the restaurant has had many specialty Burgers that pop up from time! Well we’ve taken the best of the best, reimagined them and will be serving 2 of them for one night only!

Join us on Wednesday, May 9th for an exclusive, off-menu Burger & beer bash at 5 Napkin Burger (150 E 14th St).

You and a friend will team up to tackle 1 off-menu appetizer and 2 off-menu Burgers in one night. First off, you’re meal will get started with some crisp coconut shrimp tacos. That will be followed by the Baja Burger; All natural ground chuck, queso fundido, jalapeno chorizo, rajas, spicy mayo, fritos, house recipe potato bun.

Then the two of you are going to split another off-menu creation; the Barbecue Ranch Burger, All natural ground chuck, fried mozzarella, cider braised bacon, pickled onions, barbecue – ranch sauce, house recipe potato bun. You’ll be washing those down with a paired craft beer.

It’s a true insiders, VIP style meal!

Purchase your tickets based on which seating you would like to attend.

*Must be 21 years or older with valid ID to purchase alcohol
*Must be seated 10 minutes before event starts

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2018 NY Burger Week – Smashburger You Taste It First!

To celebrate National Hamburger Month, Burger Conquest & Rev Ciancio proudly brings you the annual NY Burger Week, May 7-13, 2018, presented by Yext.

The Burger Week is a 7-day celebration of trendsetting chefs and unique Burgers with a series of daily events.

Hashtag = #NYBurgerWeek

Monday, May 7, 2018

SMASHBURGER
YOU TASTE IT FIRST!
– Be the first person in America to try the Pub Triple Double Burger –


Monday, May 7th, 2018
Smashburger
10 West 33rd Street, New York, NY 10001
5:30 and 7:00 pm seatings

Price $15

Ticket includes:

  • Pub Triple Double Burger sneak preview
  • Choice of side
    • Fries
    • Sweet Potato Fries
    • Smashfries
    • Tater Tots
    • Brussel Sprouts
    • Haystack Onions
  • Choice of Chameleon Cold Brew Coffee Shake or 1 draft beer

New York City is the BEST Burger town there is and as proof, Smashburger is releasing their brand new Pub Triple Double Burger here first! The Burger is made with two fresh, never frozen all-beef patties with three layers of American cheese topped with garlic grilled onions and Gulden’s spicy mustard on a pretzel bun.

40 lucky Burger lovers will get the chance to taste the new Burger before anyone else in the county at this exclusive event!

Join us on Monday, May 7th for the kick off of the 7th annual NY Burger Week at Smashburger (10 West 33rd Street) and be the first person in the United States to eat the Pub Triple Burger at Smashburger. Your meal is going to come with your choice of one side and their new Chameleon Cold Brew Coffee Shake or a craft beer.

The rest of the world can try them starting May 8th but you, YOU get the chance to have one before anyone else!

BUT THAT’S NOT ALL BURGER LOVERS!

Can’t make the event? Smashburger has you taken care of. During NY Burger Week, from Tuesday, May 8th through Friday, May 11th you can download a special coupon available through NY Burger Week only that gets you the Pub Triple Double for only $2!

You can use it any day, any time on those days at any of these locations:

Location Name Street City State ZIP
Florham Village 187 Columbia Turnpike Florham Park NJ 07932
New Providence 1260 Springfield Ave. New Providence NJ 07974
Parsippany 1103 Route 46 East Parsippany NJ 07054
Rte 22 & N Michigan 2317 US-22 (Center Island) Union NJ 07083
Bloomfield & Passic 749 Bloomfield Ave West Caldwell NJ 07006
Pequannock 500 NJ 23 Pequannock NJ 07444
Morris Plains 1755 Route 10 East Morris Plains NJ 07950
Hanover State Route 10 River Road Hanover NJ 07936
North Brunswick 975 Route 1 South North Brunswick NJ 08902
Branchburg 3150 US-22 Branchburg NJ 08876
East Brunswick 581-623 Route 18 South East Brunswick NJ 08816
Menlo Park Mall 55 Parsonage Rd., Space FS16B Edison NJ 08837
Raritan Rd & Walnut Ave 1255 Raritan Rd Clark NJ 07066
Piscataway 1326 Centennial Ave Piscataway Township NJ 08854
Montclair 989 Bloomfield Ave., Tenant 1c Glenridge NJ 07028
Hackensack 390 Hackensack Ave., Space 169 Hackensack NJ 07601
Clifton, NJ 700 Route 3 West Clifton NJ 07013
Paramus 556 Rte 17 North Paramus NJ 07652
Ramsey 984 Route 17 Rd. Ramsey NJ 07446
Rte 46 & Riverview 225 Route 46 West, Site B Totowa NJ 07512
Essex 170 Essex St., Ste. 1 Lodi NJ 07644
White Plains 49 Tarrytown Rd., White Plains NY 10607
Milford 1590 Boston Post Rd Milford CT 06460
North Colony & Circle 1094 N Colony St Wallingford CT 06492
Pelham Manor 847 Pelham Pkwy. Pelham Manor NY 10803
Mamaroneck 448 Mamaroneck Ave. Mamaroneck NY 10543
Scarsdale 913 Central Park Ave., Scarsdale, NY 10583 Scarsdale NY 10583
Empire State 10 W 33rd St, NY, NY 10001 New York NY 10001
William Street 136 William St New York NY 10038
Riverdale 193 W 237th St Bronx NY 10463
Cortlandt Manor 3025 E Main St Mohegan Lake NY 10547
Dekalb 74 Dekalb Ave Brooklyn NY 11201

Purchase your tickets based on which seating you would like to attend.

*Must be 21 years or older with valid ID to purchase alcohol
*Must be seated 10 minutes before event starts

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2018 NY Burger Week – Beer Culture Boozy Burger Brunch

To celebrate National Hamburger Month, Burger Conquest & Rev Ciancio proudly brings you the annual NY Burger Week, May 7-13, 2018, presented by Yext.

The Burger Week is a 7-day celebration of trendsetting chefs and unique Burgers with a series of daily events.

Hashtag = #NYBurgerWeek

Sunday, May 13, 2018

BEER CULTURE
BOOZY BURGER BRUNCH
– Burger & Beer Pairing with Certified Angus Beef® & Craft Beer –


Sunday, May 13th, 2018
Beer Culture
328 W 45th St, New York, NY 10036
12:30 and 2:00 pm seatings

Price $30

Ticket includes:

  • 3 Different off-menu mini Burgers made with Certified Angus Beef®
  • 3 specialty Craft Beers from Industrial Arts Brewing Company
  • Beer Tasting Presentation
  • Certified Angus Beef® & Ground Beef Education from a Burger Expert
  • Hamburger history lesson with hamburger expert George Motz

Beer Culture (328 W 45th St,) and Certified Angus Beef® for a very special Burger & Beer pairing brunch.

You’ll get taste 3 different, off-menu mini-Burgers all made with Certified Angus Beef® gourmet ground beef. Each of those Burgers will be paired with a different craft beer from Industrial Arts Brewing Company.

A beer tasting expert from Beer Culture will be on hand to give you an education on the brewery and walk you through the beer pairing.

There will also be a Burger expert on hand representing  Certified Angus Beef® to give you an education about what makes CAB so special.

We’ll also be joined by the world’s leading Hamburger expert and Great American Burger Book author, George Motz. . George will be on hand to give you an “eatucation” and history of the Hamburger as well as sign copies of his book.

The Burgers:

  • Nacho Burger: Pickled Jalapeño, Nacho Beer Cheese Sauce, Crumbled Tortilla Chips, Pico de Gallo, Sour Cream
  • Saturday Morning Cartoon Burger: Fried Egg, Bacon, American Cheese on a French Toasted Brioche Bun
  • Bourbon BBQ Burger: Bourbon BBQ Sauce, Smoked Mozzarella, Thick Cut House Smoked Bacon

The Beers:

  • Coming soon!

 

Purchase your tickets based on which seating you would like to attend.

*Must be 21 years or older with valid ID
*Must be seated 10 minutes before event starts

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2018 NY Burger Week – You Have the Devour Power – Off-Menu Burger Pizza & Pasta Food Porn Party

To celebrate National Hamburger Month, Burger Conquest & Rev Ciancio proudly brings you the annual NY Burger Week, May 7-13, 2018, presented by Yext.

The Burger Week is a 7-day celebration of trendsetting chefs and unique Burgers with a series of daily events.

Hashtag = #NYBurgerWeek

Saturday, May 12, 2018

SAN MATTEO PIZZERIA E CUCINA
YOU HAVE THE DEVOUR POWER
– Off-Menu Burger Pizza & Pasta Food Porn Party –


Saturday, May 12th, 2018
San Matteo Pizzeria e Cucina
1559 2nd Ave, New York, NY 10028
12:30 and 2:30 pm seatings

Price $70 for 2 people

Ticket includes:

  • 1 off-menu Italian Steakburger
  • 1 Pizza to split
  • 1 order Pasta in a bag to split
  • 1 draft beer or wine per person

Do you follow #Foodporn or #DevourPower on Instagram? Admit it, you spend hours a day liking and comment on Burgers and pizza on social media. Its cool, we do too. Here is your chance to become the influencer!

San Matteo Pizzeria e Cucina (1559 2nd Ave) will host a meal on Saturday, May 12th that will put you on the inside of what goes on at an insider tasting. Not only will you get to taste one of San Matteo’s signature wood-fired pizzas but you’ll also get to do all the pasta pulls you can handle with their amazing pasta in a bag. The noodles are all made in house and cooked with the ingredients in an aluminum foil bag that when opened at your table explodes in a puff of steam that’s worth at lest 10% more likes on Instagram!

But that’s not all, this is NY Burger Week after all! Chef & owner Fabio Casella will be serving on this day only, his off-menu, Italian-style steak-Burger.

The entire meal will be hosted by Devour Power who will be bringing some of your favorite local influencers you follow to give you tips and tricks on how to take the most mouth watering photos. After the event, you’ll be encourage to share your photos on Instagram and some of you will win a chance to be featured on @DevourPower and @RevCiancio Instagram stories!

Purchase your tickets based on which seating you would like to attend.

*Must be 21 years or older with valid ID
*Must be seated 10 minutes before event starts

Posted in Burger Week, Burgers, New York, Pasta, pizza, Upper East Side | Tagged , , , , , , , | Leave a comment

2018 NY Burger Week – Burger and Shake Infinity War

To celebrate National Hamburger Month, Burger Conquest & Rev Ciancio proudly brings you the annual NY Burger Week, May 7-13, 2018, presented by Yext.

The Burger Week is a 7-day celebration of trendsetting chefs and unique Burgers with a series of daily events.

Hashtag = #NYBurgerWeek

Friday, May 11, 2018

BIG DADDY’S
BURGER AND SHAKE INFINITY WAR
– Off-Menu, Superhero Themed Burgers and Shake –

Co-hosted by Steph Perez AKA @yeahfoodbeer


Friday, May 11th, 2018
Big Daddy’s UWS
2454 Broadway, New York, NY 10024
5:30, 7:00 & 8:30 pm seatings

Price $36

Ticket includes:

  • Your choice 1 Superhero themed Burger
  • Side of Wakanda (Berbere) Spiced Tots
  • 1 Infinity Gauntlet Themed shake
    • Upgrade to Activate the Stones with a spiked shake!

Superheros are uniting to battle the most evil enemy your Burger has ever seen, the over-the-top sugary milk shake. On a mission to collect all six infinity candies, the milkshake plans to use them to inflict it’s will on your dinner. The fate of Burgers and tater tots has never been more uncertain as everything your stomach has fought for has lead up to this moment.

On Friday, May 11th, 2018 Big Daddy’s (2454 Broadway) will be the battleground where America’s mightiest of Burgers face the challenge of a milkshake with the sweetest of desires for the 7th annual NY Burger Week.

At this very special dinner, you’ll have your choice of superhero themed Burgers along with a side of Wakanda Tots served alongside of an oversized villainous milkshake. You’ll eat them all and ultimately decide if you are on the side of good or evil.

SUPER HERO BURGERS:

Captain Steve – An all American Burger topped with American cheese and grilled onions with two Grilled Cheese Sandwiches on White Bread as Buns.

The Arc Reactor -AKA the Heart Stopper – A Burger topped with a GENEROUS portion of thick cut bacon and cheese sauce.

The Incredible Doc Green – Burger topped with 3-alarm chili, pepper jack cheese and fried jalapeños.

The Vishanti – A magical rodeo-style Burger topped with green onion rings, Barton BBQ sauce & American cheese.

The Natalie Rushman – A West-coast style Burger topped with lettuce, onion, tomato, American cheese and a secret Animal Russian dressing.

And an Infinity Shake!

Purchase your tickets based on which seating you would like to attend.

*Must be seated 10 minutes before event starts

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2018 NY Burger Week – Blind Burger Tasting – Bareburger vs Impossible vs Beyond Burger

To celebrate National Hamburger Month, Burger Conquest & Rev Ciancio proudly brings you the annual NY Burger Week, May 7-13, 2018, presented by Yext.

The Burger Week is a 7-day celebration of trendsetting chefs and unique Burgers with a series of daily events.

Hashtag = #NYBurgerWeek

Thursday, May 10, 2018

BAREBURGER
BLIND BURGER TASTING
– Bareburger vs Impossible vs Beyond Burger –

Thursday, May 10, 2018
Bareburger
535 LaGuardia Pl, New York, NY 10012
6:00 and 8:00 pm seatings

Price $60 for 2 people

Ticket includes:

  • 1 Bareburger to split
  • 1 Impossible Burger to split
  • 1 Beyond Burger to split
  • 1 Order Fries and Rings to split
    • Option to upgrade to Fundido Fries
  • 1 Blindfold per person
  • 1 craft beer per person

Does the Impossible Burger and the Beyond Burger actually taste like real beef? You will decide at the Blind Burger tasting.

Bareburger (535 LaGuardia P) will host a Burger tasting that will blind you with tastiness on Thursday, May 10th for the 7th annual NY Burger Week. We’ll host the ultimate blind taste testing.

You’ll be served a Bareburger made with beef, the Impossible Burger made with heme and the plant-based Beyond Burger. But there’s a twist … you’ll taste the Burgers while blindfolded!

When the tasting is over, submit your guess for which is which and one lucky person will win a Bareburger gift card!

Purchase your tickets based on which seating you would like to attend.

*Must be 21 years or older with valid ID
*Must be seated 10 minutes before event starts

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Deep Fry Your Life With DudeFoods

I did not invent The Bacon Wrapped Macaroni and Cheese Bun Cheeseburger, but I definitely want to eat one! And if you do too, you can get the recipe from DudeFoods!

It’s the recipe from the man known as Nicky Lasagna, a food lover that has taken his appreciation of all things savory and greasy to a new level by creating epic recipes like Pulled Pork Corn DogsThe Hot Ham & Cheese With a Deep Fried Macaroni and Cheese Bun and this:

The McDonald’s French Fry Breaded Deep Fried Big Mac

If you’re a Burger, bacon, cheese, french fry, hot wing, pizza and all things fast food fanatic, like me and Nicky, check out his blog and his podcast.

Nicky and his co-host Wes invited me on the show to talk about how I became known as an expert burger taster, my connection to hip-hop legend Rev Run  and a reveal of the 2018 NY Burger Week, check out the episode.

Maybe I can convince him to feature my White Castle creation, “The Ex-Crave-Ibur.” Its a breakfast sandwich made entirely from White Castle leftovers, and eggs.

Top to bottom:
– Soft Roll
– White Castle Cheese Sauce
– White Castle Marinara Sauce
– White Castle Mozzarella Stick
– Dippy Egg
– White Castle Onion Petals
– White Castle Chicken Rings
– White Castle Crinkle Cut French a Fries
– White Castle Cheeseburger, Red Eye Gravy Hash
– White Castle Cheese Sauce
– Soft Roll

So if you have ever thought, “Hmmm. I wonder what it would be like if I combined every sandwich on the menu at McDonald’s,” you don’t have to wonder any more, Nicky created the “McEverything” for you.

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NY Burger Week 2018 is Coming

Posted in Burger Week, Burgers, New York | Tagged , , , | Leave a comment

How To Host an Influencer Marketing Event at Your Restaurant

Word of mouth marketing before the rise of social used to work like this:

“Hey, you gotta try the calzone at Tramonti in the East Village. Trust me, you’ve never had anything like it!”

.. and then your friend would go  eat it, find out you were right and hopefully tell a whole bunch of their friends. If you got really lucky, the local newspaper / radio or tv station mentioned the restaurant in print / on air.

Today, word of mouth works looks much more like this.

If you’re really good at it, it can also look like this:

You are reading that correctly, 32,250 engagements from only 5 influencers!

Working with influencers to raise awareness about your restaurant, bar or catering service is an incredibly powerful way to connect with other hungry people who live or work near your restaurant.

In fact, according to Hubspot 71% of consumers are more likely to purchase based on social media referrals.

The key factor here is that it has to come from an influencer, not the brand itself.

A study by MuseFind revealed that 92% of buyers trust an influencer more than they would an advertisement.

Keep in mind, you’ll be asking them to make sure they post at least once about the meal within a week of dining so people are likely to get multiple impressions in a short amount of time. This will drive awareness and immediacy from hungry customers.

Chances are, most influencers have a bigger and more engaged following than your restaurant does on social media, that is unless you have an incredible budget or are a major band like Taco Bell. Nonetheless, even more reason to work with influencers to build trust in your brand.

Now that you’ve decided that influencer marketing is right for you,
how do you do it?

There’s a number of blogs and media outlets that will give you some clues on how to connect with influencers or what to do with them once they walk through your door. I even have a blog post you can read entitled The Do’s and Dont’s of Food Influencer Marketing. You can go look at those if you need those tips.

I’m going to give you a step by step guide on how to have an influencer tasting happen at your restaurant. This is when a group of influencers come in for one big meal and then all start sharing content about your food and restaurant at the same time.

The effect is to create that “everywhere” appearance which drives impressions with consumers. The more they see your brand, the more they remember it and if they like the, the more urgency you’ll create in getting them to check out your restaurant.

GETTING STARTED

WORK WITH AN AGENCY

There are lots of great agencies out there that offer or even specialize in influencer marketing and tasting events. They’ve already done all the legwork. They already have a list of influencers they trust to deliver. They already know how to help you run a smooth event.

Find one, hire them and get to sharing that tasty food you’ve worked so hard to create. Chances are they will want you to commit to a larger campaign with a 12 month contract, rather than just do a one off event.

If you have the budget and can tie these tastings into a larger overall campaign, this could be a really great way for you to do this. If you don’t have $5,000 – $10,000 a month to spend, then you’re going to need to look into another options.

WORK WITH AN INFLUENCER

Find an influencer who is willing to organize a group of colleagues to come in and experience what you have to offer. Make sure you work with someone who has experience doing this. You’ll need to make sure they are bringing the right influencers in that have an audience that will resonate with your food.

I’m gonna go ahead and stuff this photo featuring some of @HillCountryBBQ’s yummy Thanksgiving sides into your feed in honor of 💢NATIONAL STUFFING DAY💢. Their ✨ TEXAS TOAST✨ stuffing is truly memorable! Are you bready for Thanksgiving? 💁🏽‍♀️❤️🦃🦃🦃 . 🙏🏽: I’m super grateful to @type2creative x @FoodBank4NYC for hosting a fabulous Friendsgiving last night. Def check out @HillCountryBBQ for all your turkey day needs. Also check out @FoodBank4NYC to learn more about how to give back. 💕❤️💕 . . . . . . #YeahFoodBeer #YelpEatsNYC #foooodieee #myfab5 #zagat #eatingfortheinsta #fwx #BeautifulCuisines #eater #eatmunchies #yahoofood #feedfeed #nyceeeeeats #eaterny #foodpornography #NewForkCity #heresmyfood #FoodBeast #HuffpostTaste #forkyeah #eatfamous #refinery29 #tastingtable #EatingNewYork #ForkFeed #timeoutnewyork #macandcheese #stuffing #pasta #thanksgiving

A post shared by 🦄🇵🇷 I’m Steph – Food+Travel 🚀🌎 (@yeahfoodbeer) on

Food influencers like to run in packs. Dining is a social experience and food is better when it’s shared. Plus, more people means more dishes which means more photos and for you, that’s more content they can share about your restaurant.

A large advantage to having a group influencers come together, rather than individually, is that you’ll get what I call the thunder clap. As they have all built sizable local followings and you’ll get a lot of exposure all at once.

You’ll also want them to help you organize the production of the event. Most importantly, you’ll need to rely on them to make sure the other influencers share the food with their followers, tag you in the photos, add your geotag and use any relevant hashtags.

That’s a lot to do and you’ll be asking a lot of them. They will essentially be working as if they were an employee or a contractor for your business. It’s rather common for these people to get paid to do this. Sometimes they even offer smaller sub-payments to the influencers that attend.

Regardless, it’s often cheaper than working with an agency and you can do it as a one-off event. Typically an agency will want a year-long or multi-month contract.

Expect to pay $500 – $1500 for an influencer event. If that’s not in your budget, you can do it yourself. It is a heck of a lot of work, but the guide below will give you all the instructions you need to make it successful.

HOW TO RUN A SUCCESSFUL
INFLUENCER TASTING EVENT

You’re smart. You’re hard working. You’re good with people. You’re also frugal and want to try your own hand at this. I get it. I used to be an owner in a bar / restaurant and I used to think the same thing. That’s how I learned how this all works. It’s not easy but here’s your guide:

Find influencers
Search social media for relevant food influencers in your area. You can check hashtags, geotags for popular restaurants, use a search engine or ask your friends for connections. Often times these people want to be found so it won’t be hard.

Schedule
Determine the right day and time. Best bet is to do something at least 4 weeks in the future.

Most influencers, at least the ones who have a built and engaged audience, are booked out weeks in advance. Keep in mind, most of these people have day jobs, so you’re going to have to give up some tables at prime dining times.

Be prepared to change the date and time based on their availability.

Capacity
Determine a capacity. How many people can you effectively serve at once? I’ve seen influencer events with 20, 30, even 50 people. If not handled correctly, these can get out of control. Tempers can flare and you can end of doing more damage than it’s worth to have the event.

Best way to start out is with something you know you could manage on a regular night in the restaurant; 4-6 people. Most influencers prefer a more intimate setting which allows for more talking, enjoyment and sharing of lights, angles, and helping each other to set up shots.

More than that and you risk hosting what I call a “feeding frenzy.” This is when a number of influencers are grabbing plates, hiding away from others, fighting for a turn and generally just becoming unruly. Influencers with large accounts won’t even attend these. You’re best off just avoiding.

The food
Come up with a menu. What is it that you want to showcase? What is the most instagrammable dish on your menu?

The goal here is engagement so make sure you choose at least one dish that just lights up on its own in front of a camera. If your signature dish is something that just doesn’t naturally look great on camera (casserole, soup, dips), make sure it’s served in an eye pleasing scenario by having a nice place setting or an interesting / unique bowl or dish.

Another thing to consider when choosing dishes to serve with the goal of sharing on social media is to attract customers for something that may not be what you are primarily known for. Maybe you’re a pizzeria but have a steak that’s out of this world or most people think of you as a neighborhood bar but you have an amazing backyard that’s available for private parties.

Who is having FunWithFries 🍟: @revciancio ・・・ Dear perfectly cooked cowboy ribeye from @sanmatteocucina, you are so special to me. I could bake you a cake to say I love you I care. And even if it got smushed, id still love it because it was from you. . But let’s talk about those french fries. Holy smokes. Most steak joints and chop houses would serve the steak in its own juices, I have no problem with this. Chef @salumaio however, is genius. He adds thick cut steak fries to the dish and they soak up all the steak juices. The fries are done extra crispy so they don’t get soggy from sponging up the love and the result is one of the most awesome french fries you’ll ever have. . Trust me. . . . . #steak #steakdinner #steakhouse #🍖 #meat #steaknight #steaks #beef #beefeater #beefsteak #🐮 #🐄 #steakporn #steakclub7 #ribeye #ribeyesteak #ribeyesteaks #fries #frenchfries #frenchfry #frenchfryporn #funwithfries #dailyfries #allfriesgotoheaven #🍟 #steakfries #BeautifulCuisines #bestfoodworld #buzzfeast #cheatdayeats

A post shared by 🍟 French Fries, All Of Them. (@funwithfries) on

Consider including this as part of the tasting so that you can help become known for that other thing.

*Pro-tip: Read The 80/20 Rule of Restaurant Marketing That Five Guys Uses to Crush the Competition 

The drinks
Are you going to offer drinks to the influencers? If you don’t mind that influencers could drink as much top shelf liquor as they like or uncork the finest bottles of wine in your cellar, that’s great, they will love it.

However, it’s recommended that you establish expectations in advance so you aren’t taking advantage of or end up inciting ill will.

One thing you should avoid is restricting orders to lower shelf items, well drinks or house wines. You are just going to look cheap and that’s not going to bare you any positive results. You are better off offering no drinks as part of the tasting.

A better way to go is to offer a limit on the quantity of drinks (ex: 2-3 drinks per person). That way everyone knows in advance what to expect.

A really classy way to do this is have a specific tasting or pairing menu that features a special house wine, craft beer or cocktail that you are known for. On the day of the event, if someone comes in and doesn’t like what you offer on the tasting menu, allow them to substitute something of equal or lesser value.

Invites
Send out invites to the influencers you would like to come to your tasting. Be sure to include all the important things about the tasting including:

  • Name of restaurant
  • Date
  • Time
  • Link to website
  • Link to social media
  • What they will be tasting
  • Any other relevant information.

Keep it short. You do not need to include a full press release, a chef bio or photos. Just what they need to know and include next steps on how you want them to RSVP. If you need a deadline for planning purposes, be sure to include it as well.

Confirmation
Once an influencer is interested and RSVP’s for your dinner, have a response ready. It could be as simple as thanking them for the confirmation and that you are looking forward to meeting them. If there is any pertinent information they may need, be sure to include it.

It’s a common practice for restaurants and agencies to ask influencers to post something from the meal within one week of dining. Influencers most likely expecting this so it’s OK to say:

“We ask that you please post one photo of the food within a week after attending while tagging @screenname and geo-tagging Restaurant name.”

It’s also helpful to include what will be served at the tasting, including drinks and or parameters for the bar.

Compensation
What? You thought this was all for free? These people have spent countless hours, days, weeks, months and years creating a public persona and attracting these audiences. You’re asking them to take all that hard work and give you access for free?

Good luck, they might.

But once you start talking to influencers with more than 20,000 (or even 10,000) followers, it can be a common practice to pay them. Costs can be between $50 a post up to $1,500.

Use tools like Instagram Influencer Sponsored Post Money Calculator to determine the value of a post for each influencer.

Be prepared for influencers to ask for compensation. If you are only willing to offer the meal, that’s OK. Just be cordial and let them know. If you end up with no influencers attending or only ones with a smaller following, you’ll know why.

*Pro-tip: One way to make this easier is to just pay a flat fee to one influencer to organize the tasting for you, as per above. (I’d recommend it!)

The physical menu
Once you’ve finalized what you are going to serve, create a menu to print out and have on the tables.

Some influencers will take a picture of the menu and share it on their Instagram stories to show some excitement. More importantly, they keep that photo so they know the description of the food for when the post to their feed.

*Pro-tip: be sure to include your @screenname & any relevant hashtags on the menu.

Follow
Be sure you are following every influencer you’ve invited to the meal on the social media platform that you’re engaging them to share on. It’s seen as common courtesy and could also signal a reminder for them to follow you.

*Pro-tip: Follow their accounts BEFORE the meal.

Run of Show
I can’t recommend this enough; have a time table laid out in advance of when things are going to happen. Be sure to share it with our staff so everyone is on the same page.

Knowing the timing of things helps to have a smooth event. If it makes sense for the food you are serving, stagger their arrival at the show. Ultimately food influencers not only want to take great photos, they want to taste the food and hot if possible.

Cutting to the chase: the food @mainhousebbq is so good that if you were never told it’s all kosher, it would never even cross your mind. In fact, labeling it as “kosher bbq” isn’t even fair. It’s bbq that happens to be kosher. . It was all in point but what sent it home was the hot baked beans. It’s the BBQ version of cholent, a meat and beans stew that’s traditionally cooked on Shabbat. Because there is no cooking allowed on Shabbat, they created this to start slow cooking and be ready to eat by sundown the next day. . At main house it’s basically burnt ends with beans in a smoky sauce. It’s the one dish that really took this experience to a deliciously unique place. . You’ll be glad to know that the restaurant that took over Andrew Zurica’s Luncheonette, birthplace of @hard_times_sundaes, is paying homage to classic eats with their own unique twists. . Thanks to @eats_n_deets for putting the dinner together. . . . . #kosher #kosherfood #brisket #bbqnation #bbq #barbecue #meat #meats #allthemeats #burntends #fries #frenchfries #🍟 #🍖 #BeautifulCuisines #bestfoodworld #buzzfeast #cheatdayeats #cheatmeal #devourpower #eatfamous #eatingfortheinsta #eatmunchies #eeeeeats #f52grams #feastagram #feedfeed #foodgasm #funwithfries #fryday

A post shared by David “Rev” Ciancio 🍔 Burgers (@revciancio) on

If you are tasting a number of similar items like Burgers or Pizzas, you could bring them to the table one at a time. If it’s more of a formal meal or dinner, bring the dishes in groups that make sense like appetizers, then mains, then desserts. A good rule of thumb is that new dishes hit the table every 15 minutes.


Run of Show Example:

7:00 pm – Arrival

  • Guests are welcomed and shown to table
  • Server takes drink order, choice of one (1) cocktail (or draft beer or wine)

7:15 – First drink / dish served

  • Crispy Chicken Sliders –  (3 orders)

7:20 – 2nd drink order

  • Server takes drink order, choice of one (1) cocktail (or draft beer or wine)

7:35 – Second drink / dish served

  • Lobster & Shrimp Mac n Cheese (2 orders)

7:40 – 3rd drink order

  • Server takes drink order, choice of one (1) cocktail (or draft beer or wine)

7:55 – Third drink / dish served

  • Grass Fed Burger (2 orders)

8:15 – Server brings final tab to table

  • Influencers collect tips & work with server to get tabs paid

*Pro-tip: Have a dish or drink ready upon arrival. You’ll look like a star if you have a reception cocktail / drink!


Social marketing during the event
A lot of influencers enjoy to going live on Instagram and Snapchat during a tasting or share posts into their stories. Have someone logged in and online checking your restaurants social feed during the event.

Being able to like, comment, thank or respond in the moment shows that you value their time and efforts. It’s also a sign of great customer service and likely later when these influencers are telling their friends or family about the experience, they’ll talk about how nice everyone was and that they really cared about everyone’s experience.

The bill / gratuity
You staff is going to work hard, making sure the tasting runs smoothly and showing great customer service, just like they would for a regular customer. Because of this, they deserve gratuity regardless if the meal was comped. Any influencer who is coming in for a tasting should be willing to tip the server.

Your best bet is to bring a check at the end, even if the whole meal is being comped, and just zero it out or simply write “complimentary” on the bill. That way there is no guesswork on how much the total of the meal was and how much the tip should be. Here’s a great example of how to do it:

*Pro-tip: Some influencers would prefer to put a tip on a credit card. Be willing to run a $1 tab or perhaps charge for one small item. I will typically ask them to charge me for one drink just so that I can leave a friendly tip for the wait staff.

After the event
Once the tasting is over, your shot to really take advantage begins.

Night of / morning after:

  • Log in to your Instagram account and go to the mentions tab. Go into the stories from everybody that mentioned the brand and reply with the like or thumbs up or a heart or an appropriate food emoji, or whatever works for you to show appreciation.

Week after:

  • As you see posts from the tasting pop up, make sure you like the post. Then reply with a comment that’s at least five words.
    • Five words are considered the best practices for Instagram algorithm.

If you’re planning to do reposts, it is welcomed and encouraged. If you do, it’s important that you give the original content creator a mention in the text of the post by using the screen name and also adding them as a tag in the photo.

#Repost @eats_n_deets ・・・ Some Girls Want A Sugar Daddy. Some Chicks Settle For A Splenda Daddy. Me 🙋🏼‍♀️ I Just Need A Mac Daddy 🤭 . Great Time Dining With The #MunchMafia Crew 🙏 @Revciancio For Hosting 🙏
<============================> . 🔹
🔹 🔹Eats 📷 Mac-N-Cheese Burger || Cheddar Cheese With Truffle Mac. More Cheese. Diced Bacon
. .
<============================> .
🔸
🔸 🔸Deets 📍 @Jacksonhole35th #NYC
.
<=============================> #Eatsndeets #Macandcheese #Cheese #Burger #Sandwich #American #Food #Foodpics #NYCFood #Foodie #Goodeats #Foodstagram #Instafood #Foodintheair #Foodporn #Forkyeah #Foodofinstagram #Eeeeeats #Eatingfortheinsta #Lovefood #Eater #Nomnom #foodphotography #Foodshare

A post shared by jacksonhole35th (@jacksonhole35th) on

*Pro-tip: Use an app like “Repost for Instagram” for quick and easy ways to share user generated content to your Instagram profile. It’s worth spending the $4.99 to not have to have the screen name in the corner.

Tracking engagement
Why did you do this? It’s important to know what you got out of it.

If it was exposure, how many likes and comments did every single post that went up get? Did you gain any followers? In the 4 weeks after the event did you have an increase in sales of featured items?

Know what you want to get out of it before the event and be sure to track it when it’s over.

Does that sound like a lot?

That’s because it is and that’s why a lot of restaurants choose to let a marketing agency / PR firm handle it for them. Some of the more the savvy influencers can do this as well, just ask them.

Or ask me, I love organizing, running and even creating follow up reports!

EMAIL ME: influencer@yeahmanagement.com

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