The Polar Brrrger Club Returns to the Shake Shack


New York City-based blog Burger Conquest announces the second ever “Polar Brrrger Club” event happening tomorrow at the original Shake Shack, Madison Square Park.

“Snowpocalypse 2010” has hit NYC again and with a possible 2 feet of snow, stomachs begin to grumble. While most New Yorkers are content to stay bundled up at home, the brave and hungry reunite for the 2nd ever “Polar Brrrger Club.” Hosted by The Rev from Burger Conquest (, this event happens when massive snow falls descend upon the Big Apple.

The blizzard-triggered event is happening Monday, December 27 at 1:30 p.m. EST. All fun-loving burger fanatics are encouraged to dress up in their best Hawaiian shirts and sunglasses and brave the snow to join together to eat a delicious burger from the Shake Shack ( The Shake Shack is located at the corner of 23rd Street and Madison Avenue in New York, NY. You’ll find The Rev standing just in front of the Shake Shack in a white camouflaged sun visor and sun glasses.

The first ever gathering of the Polar Brrrger Club took place on Friday, February 26, 2010 drawing quite a crowd of burger fanatics ready to brave the elements just to get their burger fix. Several of New York’s most important eaters joined in the freezing cold burger fun. Story and photos are available at this link:

“The lines at the Shake Shack are always ridiculously long but when the weather gets worse, the lines get shorter. I’m from Detroit and was raised in the snow so for me, a blizzard is the best time to get one of those delectable Danny Meyer fresh made burgers from Pat LaFrieda beef!” claims Burger Conquest founder Rev, Ciancio. “I can’t think of a better way to warm up then with a hot juicy hamburger!”

Burger Conquest, the Glorious Pursuit of Delicious Burgers was started by The Rev as an attempt to find the best burgers in the world, while enjoying adventures with his friends and colleagues. In just over two short years, The Rev and Burger Conquest have logged in more than 300 burgers in places as far as Anchorage, Alaska, Buenos Aires, Argentina, Amsterdam, Netherlands, Playa Del Carmen, Mexico and all over the continental United States. It has been featured on The Travel Channel, Food Network, NY1, Fox News, Thrillist, Grubstreet, Serious Eats, A Hamburger Today, Metalsucks, Alternative Press, Metal Hammer, SiriusXM, The Mayhem Festival, The Warped Tour and many other media outlets.

Put In Mouth PR can be reached for any promotional materials, information or media opportunites.

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