The Counter – 2,800 Miles Makes No Difference, National Hamburger Month

The Counter
7 Times Square
New York, NY 10036

Day 11

I love it. 2 days in a row, I’m eating at restaurants that came to me via the Burger Conquest Contact Form.

My name is Ashley Urdaneta, Marketing Manager for The Counter Times
Square. I am contacting you to let you know about The Counter Times
Square. The Counter is fairly new to the midtown area. It’s the 21st
century’s bold answer to the classic burger joint.

I came across your site and would love for you to have a taste of our

Check out our menu online at –

Let me know the best time for you to come in to try out our delicious

Thank you so much for your time and I look forward to hearing from
you. I definitely want us to be a part of your burger conquest!

Well Ashley, with me and the Burger Conquest, flattery and the promise of Delicious Burgers will get you everything…or at least my mouth in your restaurant. I’m a huge fan of The Counter, however I have never eaten there since their arrival into NYC. The LA based Burger chain, known for their insane amount of possible topping combinations, opened up last year right smack dab in Times Square. I’ve been meaning to pop in and see if the move across the country had any effects on their delicious selections. Ashley’s email became the catalyst for me to stop in.

The Counter has so many toppings available that if you do the math, you’ll find out that there are 312,120 possible Burger combinations to choose from. While I’d love to start a blog dedicated to reviewing each of them, that’s a task I’ll just have to take in stride. But here’s my list thus far:

Marina Del Rey location: 1/3rd LB Beef Burger topped with Horseradish Cheddar, Bermuda Red Onion, Roasted Chiles, Fried Egg, Mixed Baby Greens, Honey Cured Bacon and Roasted Garlic Aioli happy served between the 2 sided love of an English Muffin.

Santa Monica Location: Turkey Burger with Grilled Onions, Fried Egg, Spicy Pepperoncinis, Chipotle Aioli and Horseradish Cheese on a Honey Wheat Bun.

Santa Monica location: 1/3rd LB Beef patty ordered medium rare, Horseradish Cheddar, Fried Egg, Applewood Amoked Bacon, Spicy Pepperocinis and Lettuce on a Multigrain Bun with a little Chipotle Aioli on the side for light dipping and taste accents.

I arrived mid-afternoon, which if you’re looking to not be rushed or jammed in with a busy lunch crowd, is a great time to go. I met up with the very friendly and outgoing Ashley who started telling me about an idea to let neighborhood business create signature Burgers to be served in their offices with The Counter’s Custom Burger Bar delivery set up. This sparked an idea, creating my own corporate Burger at The Counter’s NYC location.

Yeah! Management 11, LLC Burger: 1/3rd LB Beef patty with Horseradish Cheddar, Roasted Green Chiles, Peppeonrcinis, Chili, Fried Egg & Spicy Sour Cream.

It’s sort of an amalgamation of past Burgs I’ve crushed at The Counter with an attempt to be a little spicier and messier. Let me tell, you this, the 2,800 miles between their Marina Del Rey and the NYC locations has had ZERO effect on their ability to serve fresh, great quality Burgers that are delicious and tasty. I’ll give major kudos to any restaurant that can serve a Burger that has not only a perfectly cooked medium-rare patty as well as a perfectly cooked over medium Egg! Holy smokes my friends!! This combo was a real winner and definite multi-napkin eating adventure! The Burger was just as good as it looks.

This combo was so good that may give up on trying out the rest of the possible combinations and stick with the Yeah! Management 11, LLC Burger.

8 out of 10 ounces

381 Burgers

May 11, 2011 – 3:31 PM

The Rev Meter for Social Community
The Rev Meter” is a social community meter for assessing how optimized a bar or restaurant is with social networking. By taking what he considers to be the 10 most important social networks and creating a point system, The Rev can accurately asses how well the business is using social networking as a tool. His goal here is to educate and assist great business to better effectively use these tools

The Counter scores a 5 on The Rev Meter.

4 points or less    You’ve missed the 5 basics and are less than optimized
5 points                 You’ve covered the basics, which is better than most but far from optimized.
6 to 9 points        You’re doing better than most and on your way to becoming a well respected social community whiz.
10 points              Congrats on a perfect score! Are you hiring?


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