Shake Shack – The 3rd Ever Polar Brrrger Club

Shake Shack
11 Madison Ave
New York, NY 10010


When the temperature drops and a low pressure weather system comes into town, precipitation in the form of flakes of crystalline water ice falls from the clouds. If enough of it falls, it becomes a winter storm or when it’s very serious, a blizzard. Then the Weather Channel gives it a name (a move that is not supported by the National Weather Service) and people run and hide in their homes. Not this guy.

When serious snowfall hits NYC, I get hungry…hungry for Burgers! On Saturday, February 8, 2013, snowstorm Nemo hit NYC and on the following day, the brave and hungry reunited for the 3rd ever “Polar Brrrger Club.” It’s an event I host through Burger Conquest, that happens whenever massive snow falls descend upon the Big Apple. Sunglasses and Hawaiian shirt encouraged.

The 1st ever gathering of the Polar Brrrger Club took place on Friday, February 26, 2010.

The 2nd ever Polar Brrrger Club happened on December 27, 2010.

“Polar Bear Clubs are silly, this is ridiculous. Diving into icy waters is so 1903. The 2013 Serious Eater knows to grow their body when it gets cold out,” proclaims Burger Conquest founder Rev Ciancio. “Lines suck! Why not take advantage of those who will stay inside and get one of the best burgers in NYC without the wait?!??!”


There are 17 posts on this website with reviews about Shake Shack. All but 2 of them are from the original location in Madison Square Park. It’s one of my favorite Burgers and on my top list of Burgers in NYC. I thought there wasn’t anything more I could say that I haven’t already said about the Burger at the Shake Shack. When I walked up I realized something; I’ve yet to review the “SmokeShack” Burger they debuted at the 2012 Blue Moon Burger Bash. This creation is an American Cheeseburger topped with Niman Ranch all-natural Applewood Smoked Bacon, Chopped Cherry Pepper and ShakeSauce. Basically, get rid of the Rabbit Food that normal comes on a Shack Burger and add Bacon & Cherry Peppers, two of my FAVORITE Food items. The Bacon adds more savoriness as well as a smoky element to the taste. The Cherry Peppers give it a little kick and add some sweetness  It was great. It was a guaranteed win. I didn’t think the Shack Burger needed any changes but this upgrade up their grade from me. It’s a perfect example of the statement “there’s always room for improvement.”

9 out of 10 Ounces

Thank you to the Shake Shack for being super great hosts and always staying open in the wake of impending snowy weather.

Thanks to Gothamist, Grub Street & Eater for helping to spread the word.

Lastly, thanks to all my friends and the other Burger fans out there who enjoyed in the fun.


596 Burgers
February 9 2013 – 1:32 pm

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1 Response to Shake Shack – The 3rd Ever Polar Brrrger Club

  1. Pingback: Official Members of the Club – The story of two burger fans and their journey.

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