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Category Archives: Marketing
What To Do When People Change Your Google My Business Listing
Did you know that any user on the web can make a change to the location and business information associated with your restaurant on Google? ANYONE CAN DO IT. Do a Google search on your favorite restaurant and I will … Continue reading
Posted in Burgers, Google My Business, Location Data, Marketing
Tagged google my business, help, location data, suggest an edit, Yext PowerListings
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How to Get Your Customers to Take Action
CALLS TO ACTION My mother used to always say to me “don’t ask, don’t get.” She taught me the valuable lesson of learning to ask for things. They say the number one mistake sales people make is not asking for … Continue reading
Posted in Burgers, Marketing, Strategy
Tagged call to action, cta, hospitality, marketing, rev ciancio
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Here’s How Easy It Is to Appeal to Millennial Diners
Unless you are a local diner, your answer should never be “everyone.” But what’s the question? “Who is your restaurant’s target customer?” Restaurant marketing is just like being an air-force fighter pilot (stay with me): If you can pick your target … Continue reading
Posted in Burgers, Target Market
Tagged burger conquest, Diners, hospitality marketing, millennials, rev ciancio, target customer
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5 Easy to Avoid Location Data Mistakes
Margins in the restaurant business are getting smaller and smaller every day, especially in densely populated areas like New York, Chicago and Boston. Rent is going up, the cost of food is getting more expensive, labor isn’t getting any cheaper, but … Continue reading
Posted in Marketing, Search
Tagged burger conquest, geo location, hospitality, location data, marketing, restaurant marketing, rev ciancio
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The 80/20 Rule of Restaurant Marketing That Five Guys Uses to Crush the Competition
Is your restaurant primarily known for Burgers? How about any other signature food item or a theme like sports? If so, you’re probably going about all your marketing wrong. That might be a little extreme. I’m willing to bet your closest … Continue reading
Posted in New York, Strategy
Tagged 80/20 rule, branding, five guys, hospitality, marketing, rev ciancio, signature item, the ainsworth
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3 Easy Ways To Rank Higher In Search Results
First, a little background. Then the marketing tips will follow. On October 17, 2008 I launched this blog as a tribute to my love of Burgers, restaurants, the hospitality business and dining with friends. It was intended as a way … Continue reading
Posted in Marketing, New Jersey, Search
Tagged arthurs steaks, hoboken, hospitality, marketing, rev ciancio
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