Tag Archives: hospitality
How To Host an Influencer Marketing Event at Your Restaurant
Word of mouth marketing before the rise of social used to work like this: “Hey, you gotta try the calzone at Tramonti in the East Village. Trust me, you’ve never had anything like it!” Is this a cheese pull or … Continue reading
How to Get Your Customers to Take Action
CALLS TO ACTION My mother used to always say to me “don’t ask, don’t get.” She taught me the valuable lesson of learning to ask for things. They say the number one mistake sales people make is not asking for … Continue reading
5 Easy to Avoid Location Data Mistakes
Margins in the restaurant business are getting smaller and smaller every day, especially in densely populated areas like New York, Chicago and Boston. Rent is going up, the cost of food is getting more expensive, labor isn’t getting any cheaper, but … Continue reading
The 80/20 Rule of Restaurant Marketing That Five Guys Uses to Crush the Competition
Is your restaurant primarily known for Burgers? How about any other signature food item or a theme like sports? If so, you’re probably going about all your marketing wrong. That might be a little extreme. I’m willing to bet your closest … Continue reading
3 Easy Ways To Rank Higher In Search Results
First, a little background. Then the marketing tips will follow. On October 17, 2008 I launched this blog as a tribute to my love of Burgers, restaurants, the hospitality business and dining with friends. It was intended as a way … Continue reading