Fall Burger Crawl Hosted By Chef Russell Jackson

FALL BURGER CRAWL
*Hosted by Chef Russell Jackson*
Presented by Schweid & Sons & Sixpoint Brewery

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October 11, 2014
Midtown NYC
12:00 – 8:00 pm

Price: $45 regular, $69 VIP

Regular ticket includes:

  • Ticket to crawl
  • Try 4 Schweid & Sons Burgers at 4 different locations
  • 10% off additional purchases
  • 5 beers from Sixpoint
  • Ticket to after party
  • $25 Lyft credit (for new users)

VIP ticket includes:

  • Everything with Regular ticket
  • Travel and dine with Chef Russell Jackson
  • Presentation at each location from Sixpoint Brewery representative
  • Ground Beef education at each location from Rev of Schweid & Sons
  • Certified Angus Beef® presentation and education
  • Burger presentation from Chefs (where available)

Chef Russell Jackson from Popfoods.tv and the Food Network along with Rev Ciancio from Burger Conquest will lead serious Burger fans on the NYC Fall Burger Crawl, AKA “FBC1″ presented by Schweid & Sons.

You’ll travel along a path in Midtown Manhattan to taste 4 of the best off-menu Burgers in NYC featuring Schweid & Sons fresh ground Beef. At each location you’ll get half of a Burger specially designed for the event and a Craft Beer from Sixpoint. At the end of the crawl, everyone will meet back up and head to an after party where we can talk about all the Burgers.

Proceeds from the FBC1 will go to benefitWomen’s Housing and Economic Development Corporation – WHEDco.

Buy your ticket based on the starting location and the people that you meet at the first location, you’ll crawl with for the rest of the afternoon. VIP tickets are available for those that want to go on the crawl with Chef Jackson and Rev.

Participating Locations:

After Party:

**Must be seated 15 minutes before first seating

Interactive map of FBC1:

Get your $25 Lyft Credit Now

  1. Download Lyft for a friendly, affordable ride whenever you need one.
  2. Go to Payment section and enter the following code BEFORE your first ride: BURGERCRAWL
  3. Request a ride and a Lyft will arrive in minutes

About WHEDco
The Women’s Housing and Economic Development Corporation has worked for twenty years to build a more beautiful, equitable and economically vibrant Bronx. We reach over 35,000 people annually through energy-efficient, healthy and affordable homes; early childhood education and youth development; family support; home-based childcare microenterprise and food business incubation. Their mission is to make the Bronx a more beautiful, equitable and economically vibrant place to live and raise a family.

Posted in Bar, Beer, Burgers, Event, Gourmet Burgers, Hamburgers, New York | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The Cattle Call – Ian Russo AKA The Dirty Chef

The Cattle Call –  Ian Russo AKA The Dirty Chef

The Cattle Call – All the beef that’s behind the people who make & connect us to the Burgerverse.

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Name: Ian Russo (AKA The Dirty Chef)

Website: dirtyburger.com

Where do you live: Brooklyn, New York

Favorite style of Burger:  Traditional American made using the Dirty Style of Cooking.

Favorite Childhood Burger:  Gil Hodges bowling alley and grill in Brooklyn (No longer open).

Burger that haunts your dreams at night: Nothing haunts me.

What is the one Burger you’ve always wanted to try but still have not:  In-N-Out.

The secret to making a great Burger: Have great quality meat with the proper thickness. It is important to salt (using a snowing technique) the burger prior to seasoning it on both sides. Be sure to flip the burger as many times to keep it cooking even and create a crust so all the juices stay inside the burger. Yum.

Under no circumstances whatsoever, what should NEVER be put on a Burger:  Anything goes if you love it…..

If you could eat any Mythical Creature which would it be: Pholus- Mythical creatures make me think too much. Pholus was a friend of Herculous. Seems harmless.

 

If you could have a Burger with anyone alive, or dead, fictional or real, who would it be and where would you take them: My best friend, Wendy. We would be in Hawaii COCKROACHE COVE, North shore Hawaii with a full moon at 1 am after a night swim we would get out of 80* water while the grill is hot and I would make her my Dirty Burger while I use the light from the moon to see and sip two glasses of her favorite red wine.

Name one Burger in LA that for once, people should get off a plane and go eat instead of In-N-Out: Not that familiar with LA.

Please use this space to talk about or plug anything else you want: About 6 years ago I created Dirty Dust. Within the next couple years tables all around the world will have salt, pepper and Dirty! Dirty Dust® is my spice blend which transforms foods that are ordinary to extraordinary! From sweet things like chocolate and caramel to savory foods such as chicken, fish or burgers and everything in between, Dirty Dust® gives you the creativity to enhance the flavors of any food! Along with a mix of other spices, it includes three different peppers—black, white and cayenne, so it’s safe to say Dirty Dust® has some kick to it.

 

You can add a little honey… or not… it is up to you, but knowing when to add honey can remain your dirty secret. With meats like beef, lamb or chicken, you’ll want to cool the heat by adding honey. For fish and seafood the honey is optional, since the oils in them already balance the heat of the Dirty Dust®.

To learn more about how to incorporate Dirty Dust into your kitchen, visit cookdirty.com

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The Top 5 Marketing Podcasts

Other than my wife Cara our cat, our families and friends, the two things in life I am most passionate about are Hamburgers & marketing. (FYI – I’ve hired Captain Obvious as a marketing consultant and he suggested I start the post with that statement.)  A Google search revels that “marketing” is defined as “the action or business of promoting and selling products or services, including market research and advertising.” To me that seems like a very traditional description but doesn’t really define where marketing is at today and where it’s headed.

We live in a social world and prior to the 1920s and big radio advertising, word of mouth was how we found out about products and services. In 2014, it still is, only now we have all kinds of tools at our disposal to help spread the word of mouth.Tools like social media are helping us to filter out the clutter of broadcast messaging and get back to word of mouth. Who are you going to rely on to suggest a great Burger to eat: me or Yelp?

The answer could be both, but that’s not the point. I’ve built a certain level of trust with you by providing consistent and useful messaging around something I love: Burgers. I’ve been pretty transparent with you on this blog whether it was about Hamburgers, events or marketing and through that, we have a relationship built on that trust. To me, that’s how I see marketing; building up trust around a product or person through consistent and valuable messaging.

I put a lot of thought into this blog and if you’ve been paying attention lately, you’ve noticed that I’ve made a swing to fully incorporate my passion for marketing, specifically content and social marketing. It’s something I really enjoy doing and learning about. My knowledge on marketing, much like Hamburgers, relies on not only putting in an effort to stay well versed but also on a number of trusted resources. One of those resources, and honestly, probably my favorite, are marketing podcasts.

So who are the podcasters that help me to Hamburger better? Let’s explore.

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Being that this a blog about both Burgers and marketing, along with my suggestion on marketing podcasts you should check out, I will also suggest a Burger in or near where each of the hosts lives. One day, I hope to take each of them out for a conversation over delicious Burgers.

The Top 5 Marketing Podcasts
- and the Burger I would take the marketing consultant behind them to eat
(Listed alphabetically by name of podcast)

Duct Tape Marketing Podcast
– by John Jantsch (@ducttape)

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On the Duct Tape Marketing podcast, host John Jantsch interviews thought leaders on a number of subjects that are of value to people in both sales and marketing roles. One of my favorite aspects of the podcast is it’s length. On average, John keeps the podcast under 20 minutes. Granted, that length works for me because it’s slightly shorter than my commute, it’s also been proven by Ted Talks to be a good length to keep someone’s attention. That’s also an example of something I learned from John.

PODCAST BURGER PAIRING
Town Topic
http://www.towntopic.com
2021 Broadway St
Kansas City, MO 64108

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I would take John to Town Topic in Kansas City. MO. Much like I have sources for marketing education and inspiration, I have the same for Burgers. I’ve never been to Town Topic, or Kansas City for that matter, but George Motz, the Indiana Jones of Hamburgers, gives it massive praise. Ever since I first read about it in his book, Hamburger America, I’ve wanted to eat there.

 

The Marketing Companion Podcast
- by Mark W. Schaefer  (@markwschaefer) & Tom Webster (@webby2001)

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Sometimes I wonder if this is an actual informational podcast or just a comedic dissertation on marketing and tech. These two guys are incredibly intelligent and well versed in the ways of modern and future marketing but they also like to laugh. On the Marketing Companion Podcast, Tom Webster and Mark Schaefer discuss topical marketing subject from an insiders perception, they also spend a lot of time trying to make each other guffaw. What I like best about their podcast is that you feel like you are sitting at a table listening to two friends having an insightful conversation about marketing best practices along with lots of jokes about Google pants. Jokes aside, they’re both incredible speakers with very intelligent things to share and are great to listen to whether it’s on their podcast or as guests of other podcasts.

BURGER PODCAST PAIRING
Since there are 2 hosts, here is a Burger for both of them.

Dyer’s Burgers
http://www.dyersonbeale.com
205 Beale St
Memphis, TN 38103

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Photo credit: Best Memphis Burger

Sorry (not sorry) Mark, but you are going to have to drive 3 hours to Memphis to meet me for this one. Dyer’s Burgers on Beale is highly regarded as one of the best Burgers in the all the Burgerverse. What sets Dyer’s apart is that they deep fry their Beef in oil. They strain and process it daily but they’ve never started over so basically, it’s got ties to that first batch of Burgers they ever made in 2012. We need to eat this.

Watch George Motz’s video from “Hamburger America” for more about Dyer’s.

Tasty Burger
http://www.tastyburger.com
1301 Boylston St
Boston, MA 02215

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Man, I LOVE Tasty Burger. They’ve captured everything that’s great about the classic American Hamburger stand but in all the best, freshest and modern ways. They use an all natural Beef that’s part of a “never-ever” program where the cattle never receives hormones or anti-biotics. I’ve met the guys behind the place and I can confirm, they are insane (in the good way) because why else would you go through the operational nightmare of having a different specialty Burger every single day?

 

Marketing Smarts Podcast
– by Kerry O’Shea Gorgone (@KerryGorgone)

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The Marketing Smarts podcast is a product of Marketing Profs, an online resource to help people find marketing experts and education. On the podcast, host Kerry O’Shea Gorgone, interviews marketing professionals to get insight on how they build success. The weekly podcast runs about 30 minutes in length. It’s a great podcast to check out if you’re looking for marketing insights and muscle cars. Insiders will get that joke.

PODCAST BURGER PAIRING
Jimmy Buffett’s Margaritaville
http://www.margaritavilleorlando.com/
6000 Universal Blvd # 704
Orlando, FL 32819

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I would take Kerry to the Jimmy Buffet’s Margaritaville in Universal City Walk in Orlando, FL. While the Buff does make a pretty decent Burger, my real motivation is to visit Harry Potter’s Wizarding World. I’ve been to Universal Studios a number of times and love it, but have not been since they opened the Harry Potter portion and I know Kerry is a fan. I’m a people pleaser, what can I say?

 

Social Media Marketing Podcast
- by Michael Stelzner (@Mike_Stelzner)

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If you’re like me, when seeking help or advice, you want actionable items. As much as I like conceptual, or as I call it “big thinking,” sometimes you just want to know how to do something. By listening to the Social Media Marketing podcast you’ll discover great tips and instructions on how to be better at utilizing the powers of social media. Along with engaging interviews with inspiring marketing mavens, Mike also reveals small social media marketing how to tips on each show.

PODCAST BURGER PAIRING
Hodad’s
http://www.hodadies.com
5010 Newport Avenue
San Diego, CA 92107

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I’ve only ever been once, but I LOVE Hodad’s in Ocean Beach and if the line wasn’t too long, that’s where I would take Michael Stelzner. That double Patty, topped with Bacon and Cheese is a classic Burger lovers dream.

 

Social Pros Podcast
– by Jay Baer (@JayBaer)

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Jay wrote one of my favorite books on social media best practices, “Youtility” which I learned about while he was being interviewed on another podcast. After reading the book, I knew I needed to learn more from him and that’s when I discovered the Social Pros Podcast. On each podcast, Jay, along with Jeff Rohrs of ExactTarget and Nick Cicero of Expion, interview experts in social media and discuss best practices and high level thinking. It’s a great listen for behind the scenes look at some of the most successful social media marketers out there.

BURGER PODCAST PAIRING
Zaharakos Ice Cream Parlor and Museum
http://zaharakos.com
329 Washington St
Columbus, IN 47201

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Photo credit Serious Eats

I’ve never been to Zaharakos Ice Cream Parlor and Museum but I’ll am dying to eat a Gom cheese-brr-grr. It’s a Loose-Meat style Burger meets a Sloppy Joe meets a Grilled Cheese. Seriously, right? It’s the kind of Sandwich that legends are written about but it’s not just the Burger that makes me want to take Jay and his crew to Zaharakos. The business was originally opened in 1900 and stayed in the Zaharakos family for 106 years. When Lew Zaharako passed away in 2006, there was no one left in the family who was up to the task and the business became property of Columbus Capital Foundation. In 2007, Tony Moravec bought the place and spent about $3.5 million to renovate, restore and upgrade the parlor. It now stands today as a tribute to the family, the business and the history of the American Ice Cream Parlor.
Do you have a marketing podcast to suggest? Send it to me on twitter @yeahman

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Where Is The Best Burger In Rockland and Westchester County?

Where Is The Best Burger In Rockland and Westchester County?

All right NY Metro Burger eaters, it’s your turn. Now that your “friends” in New Jersey have spoken up about their favorite NJ Burgers, it’s time for you to tell everyone where are the best Burgers in your hood.

Please submit your favorite Burger joint in the form below. I will take the top 10 or 20 or so and post them on the site. Together we will create the best Burger in Rockland and Westchester Counties list. Maybe we will even put a little Burger crawl event together where we visit the best of the best.

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The Best Burgers In New Jersey – According To You

The Best Burgers In New Jersey – According To You

New Jersey plays an important role in the Burgerverse for many reasons but as it relates to this blog, that’s where the Burger Conquest began back in 2008 at Arthur’s Tavern in Hoboken. As a state, it also claims it’s own Burger style in the form of a NJ Slider, a smashed Patty, flat griddled with Steamed Onions & Cheese served on a White Squishy Role. Some (me) may claim however that the style belongs to Michigan but let’s save that for another discussion.

I recently relocated back from inside the walls of NYC, the known center of the Burgerverse (according to extensive research that I made up for the sake of this post) back to Jersey City. I quickly realized that I have no idea where the best Burgers are in the Garden State. So I took to the blog and asked you to send me your suggestions. Which by the way, you can still submit suggestions via the Best Burger in NJ form.

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That aside, it’s been about a month so let’s reveal the results.

The 10 Best Burgers In New Jersey – According To You

  1. The Dutch House Tavern
  2. Stage Left
  3. Krug’s Tavern
  4. East Coast Burger Co
  5. Boom Burger
  6. White Manna (Hackensack) / White Mana (Jersey City)
  7. Arthur’s Tavern
  8. Left Bank Burger Bar
  9. Bergen Burger
  10. Northvale Diner

Here’s a map of the Best Burgers in New Jersey.

And now that New Jersey has spoken up, it’s time we hear from the Burger fanatics in Westchester and Rockland Counties. Submit suggestions via the Best Burger in form.

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The Cattle Call – Chef Russell Jackson From The Food Network and Popfoods.tv

The Cattle Call – Chef Russell Jackson From The Food Network and Popfoods.TV

The Cattle Call – All the beef that’s behind the people who make & connect us to the Burgerverse.

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Hailing from Los Angeles, California, Chef Russell Jackson developed an early fascination for cooking by watching his mother prepare family dinners on the kitchen’s match-lit stove. Intrigued, he made an early attempt at applesauce at age three and, in the process, launched a career experimenting in the kitchen. San Francisco’s anti-authoritarian culture helped inspire his boldest move: SubCulture Dining (SCD), an underground dining club where the menu focused on sensible ingredients, and Northern California inspiration. SCD combined a darkly exciting atmosphere, a democratic application process, and a clientele ranging from worldly foodies to the young and inexperienced.

Chef Jackson has twice entered the world of television. In 2013 he appeared on Iron Chef America where he battled Chef Jose Garces in a Rhubarb War. That same year Chef Jackson was a contestant on the hit reality show The Next Food Network Star where he became a fan favorite and finished third overall.

Today, four restaurants launches later, and returning from the Food Network Kitchens, Chef Jackson remains active in the New York and San Francisco food scenes. SubCulture Dining is now a bi-coastal affair with a robust schedule and an ambitious agenda. He is currently working on new development projects in New York and San Francisco, and assists as a Board Member at WHEDco.org. Join him for his next culinary r(e)volution..

Name: Russell Jackson

Website: http://RussellJackson.com 

Where do you live: New York City and San Francisco

Favorite style of Burger: Double Deckers

Favorite Childhood Burger: Bob’s BigBoy in Burbank, CA

Burger that haunts your dreams at night: Foie Gras Stuffed Deep Fried Butter Burger.

What is the one Burger you’ve always wanted to try but still have not: Dyers 100 year grease burger.

The secret to making a great Burger: Stick to the basics. Best quality meat, proper fat ratio and grind, don’t over pack, season with sea salt. 

Under no circumstances whatsoever, what should NEVER be put on a Burger: Lays Cappuccino Chips.

If you could eat any Mythical Creature which would it be: How could you not want to nosh on a Unicorn. What’s not to love.. meaty, and magical. Bonus.

If you could have a Burger with anyone alive, or dead, fictional or real, who would it be and where would you take them: Marco Pierre White, Au Cheval in Chicago.

Name one Burger in LA that for once, people should get off a plane and go eat instead of In-N-Out: Bob’s BigBoy!!!

Please use this space to talk about or plug anything else you want: You can find me online at RussellJackson.com, watch my webshow at Popfoods.TV or eat my cooking at SubCultureDining.com.

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How To Post As Yourself On Facebook Page You Admin

How To Post As Yourself On Facebook Page You Admin

Somethings in life just don’t make sense, like why do you park in a driveway and drive on a parkway or why does quicksand work slowly? We may never know the answers to these questions and may be forced to ponder indefinitely about how much deeper would the ocean be, if SPONGES didn’t grow in it? Might be best to just move on and go back to eating that Cheeseburger.Unless of course your question is “how do I post as myself on the Facebook page that I admin?”

I’ve wondered for years what is the magic secret to unlocking the super power that lets me, Rev Ciancio, make a comment on my Burger Conquest Facebook page and not just post as the entity itself. (I’ll be my Mom is proud to know that she raised an “entity,” at least in the sense of a third person.) There really are times when you’re engaging with a brand on their Facebook and a little human touch would be appropriate. You could take the route of ending a post with your initials to signal that it was you, like “Thanks for the suggestion! I will go eat that Burger. – RC” But that still doesn’t answer the question as to why you can’t.

Well somebody at Facebook finally heard us, and thanks to a recent update, you now can post under your own name on a Facebook page that you admin. Along with your newly found Facebook Super Hero powers, you can now also now use your social media utility belt tag in your friends to pages on that same post. The Evil powers that be no longer prevent you from tagging your BFF, Mom or your friend’s dog (with a Facebook profile) into a post on your page.

Here’s a step by step “how to post as yourself on Facebook page you admin” instruction using a Flipagram video post I recently made to the Burger Conquest Facebook page after a visit to Fanfare Eatery myself.

That being said, if you don’t admin a Facebook page and are here for the Burger Hero Shots, here’s a Fanfare® Signature from Fanfare Eatery in Fairfax, VA.

Fanfare Eatery
http://fanfareeatery.com
13061 Lee Jackson Memorial Hwy
Fairfax, Virginia 22033

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The Fanfare® Signature with Cheese – Two 4oz Angus Steakburger patties from Burger Maker topped with American Cheese, Bacon, Grilled Onions, Lettuce and FANFARE’s Special Sauce.

1. While in your browser, find the post on your Facebook page. Underneath the post, but above the comments, you’ll see your pages profile photo as an Icon. Place your cursor over the icon and a pop will confirm which account your comment will come from. The default setting is your page.

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2. Click the icon and a drop down menu will appear. From here you can choose to switch to your personal profile or another Facebook page.

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3. Click on the account you want to post from to confirm. Then you can type into the comment field. Below you will see that I switched from Burger Conquest to Burger Maker.

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The advantage to posting as another Facebook page is that you can tag in other Facebook pages. In this case, I wanted to tag in Fanfare Eatery.

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4. The advantage to posting as yourself on a Facebook page you admin is that you can now tag in your friends. The day I went to Fanfare Eatery, I was with my friend Mike so I wanted to include him in the post.

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If you want to share a post from another Facebook page you can also use this function to choose which account you want to post from. Here’s an example.

1. Let’s say I want to share this Hot Wing promotion from the Fanfare Eatery Facebook page to the Burger Conquest page. Click share underneath the post.

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2. A pop up will show with options. Inside the share drop down, choose  “On a page you manage” and in the drop down below it, choose the Facebook page destination.

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3. In the drop down to the right, choose which account you want the post to come from. Then type in the message and click “Share Photo.”

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That’s it. Now you can share and post from any account you admin. Try your best not to have a bunch of conversations with yourself. That’s creepy and we will know you are just shooting for Facebook karma and the last thing we need is another negative adjustment to their algorithm.

And now for more photos of all delicious Food at Fanfare Eatery. This place has good Food, including their Oreo Sliders. Yes those are a real thing.

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How To Easily Clean Your Grill Without Burning Yourself

How To Easily Clean Your Grill Without Burning Yourself 
Mr Grill Brass Grill Brush Product Review

There is just nothing like cooking Food on a grill. It doesn’t matter if it’s charcoal, propane, wood fired, smoke, butane or a simple campfire – fire make Food good! It doesn’t even have to be Meat, even Veggies taste great when made they are Grilled. There’s something a special almost atavistic like calling to cooking for your friends and family outdoors. The smell, the accomplishment, the taste, the satisfaction … it’s all a great feeling.

But you know what sucks about Cooking a grill? Clean up. Yeah, scraping the build up after an awesome meal or the rust after a long winter almost makes us just want to  grab the Rotisserie Chicken from the Grocery Store or order Ribs from the local BBQ joint. But we are grillers and we are meant to sear over fire. We may not like it, but we just can’t let a little grill residue stop us from the great tastes.

That’s why I suggest you pick up a brass grill brush from Mr. Grill.

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There’s really two advantages to the product, as compared to other grill brushes:

1.  Brass bristles - most grill brushes are made of stainless steel and not only do they wear down over time, they can also scrape up your grill surface.

2. 18″ handle – Mr. Grill’s handle is made out of solid oak and it clocks in at a foot and a half long. What makes that so great? Most grill brushes are 12″ or shorter which means you have to put more leverage and your back into the scrape. That 6″ grill scraper is the absolute worst! And you can pretty much forget about cleaning the grill if it’s still hot as you’re risking serious burn. Even your standard Webber Grill is 22.5″ which is almost twice the length of a standard grill brush. Mr. Grill allows you a longer reach without having to bend over into getting the grill clean.

I recently had some friends over and decided to grill up a couple packages of Schweid & Sons One-Percenter Mini-Burgers. The One-Percenter is made of us fresh ground, Certified Angus Beef® USDA Prime. Only 1.5% of the cattle in the US meets the grade for both CAB & Prime. I think it’s one of the best Burgers out there and jokingly refer to it as the “Cadillac of Ground Beef.”

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USDA Prime clocks in at around 75/25 lean to fat ratio which means it’s juicer and in terms of grilling, that means it’s going to be a little messier due to run off. That also means potential flaring which if not cooked properly, Ground Beef can get stuck to the grill surface. Best to have a good cleaning solution ready.

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For me, I was also grilling Bacon and even though I was using my awesome non-stick camp griddle from Coghlan’s, I still got grease everywhere.

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This was my first use of Mr. Grill’s brush and I have to say that the grill was cleaned easily and in only moments. I’m not going to make it sound like it made scraping the grill fun but it was definitely was easier to clean with this brush than any other one I’ve ever used. It reached all the way to the back of the grill, removed the residue with ease and did not require to me to lean all the way over and put my back into cleaning off the grill’s surface.

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Full disclosure, I was offered the Mr. Grill bush in exchange for an honest review. Full further disclosure, I work for Burger Maker, the company that makes Schweid & Sons Ground Beef. We cook A LOT of Burgers and it’s obvious I am huge fan of eating them. You tell me but I think you can trust my opinion of the grill brush.

Do you know of a product that makes grilling better and more fun? Tell me about it on Facebook or Twitter.

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The NYC Good Beer Passport – Survey Results

The NYC Good Beer Passport – Survey Results

i_love_new_york_beer_heart_nycIt’s official, you like Beer. But not just any old Beer, you like Craft Beer and when possible, you want it made locally.  At least that’s what I can gather after the 4th year in a row of organizing a Beer passport that’s focused on the great Bars, Restaurants, Shops and Breweries around the Big Apple.

The 2014 NYC Good Beer Passport, with a lot of help from Beermenus, offered 48 Craft Beers from 48 businesses around NYC from July 1 to September 1 for only $35. If you made it to all 48 locations that’s a whopping $00.73 cents a beer. Not only is it a great value but you found out about all kinds of great places to drink great Craft Beer in all 5 boroughs. But wait, that’s not all, tell ‘em what else they did!

By purchasing a NYC Craft Beer passport you helped local businesses at a time of year when business takes a dip due to summer vacations. You also helped to raise money and awareness for great local charities like Food Bank for New York City, as well as the Heritage Radio Network, home to Beer Sessions Radio. You beerrific efforts also spread the word of great local Craft Beer focused organizations like the Good Beer Seal, July Good Beer Month and the NYC Brewers Guild. In essence, by drinking local this summer, you helped local. (Scroll to the bottom to learn more about each.)

So with that, I asked everyone who purchased The NYC Good Beer Passport to take a few minutes of time and give their feedback. I was hoping a few of you would be up for helping us understand the effects and improve future versions. But not just a few of you responded, nearly 40% of people agreed to participate. Keep in mind that number is based of the purchase population and some of you bought multiple passports. Either way, that’s a huge sample size and I appreciate the time you took to fill it out.

So how about we take a look at what you had to say!

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CUSTOMER SURVEY RESULTS

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TOP 5 FAVORITE PARTICIPATING LOCATIONS

  1. Alphabet City Beer Company
  2. St. Gambrinus Beer Shoppe
  3. The Owl Farm
  4. Proletariat
  5. Mission Dolores

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TOP LOCATIONS YOU WISHED HAD PARTICIPATED

  1. The Jeffrey
  2. The Ginger Man
  3. Top Hops / Blind Tiger / Alewife / Fools Gold (all tied)
  4. Rattle N Hum

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TOP SUGGESTIONS TO IMPROVE THE PASSPORT

  1. Longer redemption period
  2. Additional passports at other times of the year
  3. More details like a map
  4. Smartphone app instead of punchcard
  5. More participating locations
  6. Expand outside NYC (Jersey City most commonly asked for)
  7. More bars offering flights
  8. Public events / meet ups planned around the passport locations

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MY FAVORITE SUGGESTION
I would sooner improve the wheel.” – Dylan H

You are awesome. Who needs  a wheel when you have the NYC Good Beer Passport?!?!

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THANK YOU!
So from the bottom of my heart and on behalf of my awesome partner Beermenus, as well as all the great organizations, Bars, Restaurants, Brew Shops and Breweries, thank you, especially the 5 redemption locations who dedicated a lot of time and effort to making sure people got their Passports. Thank you for supporting local, appreciating local and being a local. I read every single tweet and Instagram post with the #GoodBeerPassport and tried to respond / like/ retweet as many as I could. A special thanks goes out to The Beervengers who started a blog just to track their progress on the passport. It’s a pretty fun read if you have the time. Lastly a big high-five to Marc from Branch Marketing Collective for not only designing the poster but also joining me on almost every place I visited on the passport.

Participating Locations:

  • 508 Gastrobrewery
  • Adobe Blues
  • Alobar
  • Alphabet City Beer Company
  • Ambrose Hall
  • Banter
  • Bar Great Harry
  • Bar-Coastal NY
  • Beer Culture
  • Bronx Ale House
  • Carroll Place
  • Clinton Hall
  • Coopers Craft and Kitchen
  • Distilled
  • Draught 55
  • East Village Tavern
  • Glorietta Baldy
  • Gun Hill Brewing Co.
  • Heartland Brewery – Empire State Building
  • Houston Hall
  • Idle Hands Bar
  • Jimmy’s No. 43
  • John Brown Serious BBQ
  • Keg No. 229
  • Little Town NYC
  • Malt & Mold
  • Mel’s Burger Bar
  • Mission Dolores
  • Pacific Standard
  • Proletariat
  • Pushcart Coffee Chelsea
  • Randolph Brooklyn
  • Route 66 Smokehouse
  • St. Gambrinus Beer Shoppe
  • Singlecut Brewery
  • Sunswick 35/35
  • Taproom 307
  • The Brooklyneer
  • The Bronx Beer Hall
  • The Double Windsor
  • The Gibson
  • The Pony Bar HK
  • The Pony Bar UES
  • The Queens Kickshaw
  • The Owl Farm
  • The Vanderbilt
  • Two Door Tavern
  • Woodrow’s

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About Beermenus
We created a way to browse and search beer menus so you never have to wonder where to find your favorite beers. We also keep a list of the best upcoming craft beer events.

About The Food Bank For NYC
Food Bank For New York City recognizes 31 years as the city’s major hunger-relief organization working to end food poverty throughout the five boroughs. As one of the country’s largest food banks, our mission is to end hunger in New York City by organizing food, information and support for community survival and dignity. As the city’s hub for integrated food poverty assistance, Food Bank tackles the hunger issue on three fronts — food distribution, income support  and nutrition education— all strategically guided by its research.

About Heritage Radio Network
There is no network like the HeritageRadioNetwork.org. No one brings together food and culture content like we do. Support HeritageRadioNetwork.org and you support the most progressive voice for food and culture radio in America. HeritageRadioNetwork.org is committed to archiving, protecting, and advancing our country’s rich food culture through programs that give voice to America’s leading food professionals, farmers, policy experts, artists, and tastemakers. The marriage between radio and Internet allows us to transmit our message like never before. The Internet gives our followers the choice of when, how, and where they listen. We have over one million listens a month and reach over 200 countries around the globe. Our social media outlets and podcasts keep our tech savvy listeners engaged, while the easy-to-use website is accessible to all. All of our shows are entered into a permanent archive creating a database of discussions on food and culture. Our archives provide an enduring record of national culture in its most basic form, food. HeritageRadioNetwork.org is a 501c3 non-profit organization that relies on the support of listeners like you!

About The Good Beer Seal
The Good Beer Seal endeavors to separate the wheat from the chaff by identifying bars that serve quality craft beer and demonstrate a commitment to the community in which they do business. A Good Beer Seal Bar is independently owned and operated and has a unique sense of place; making it more than just another watering hole. A Good Beer Seal Bar is destination-worthy. In addition to offering at least 80% craft domestic/ special imported beers, a Good Beer Seal Bar engages its staff and guests in educational offerings regarding the history and originality of the beers it serves. A bar that earns a Good Beer Seal will be active in its local and global community through responsible stewardship and charitable actions. If The Good Beer Seal is on the door, good business practices, good atmosphere, and good beer is inside.

About The NYC Brewers Guild
The mission of the New York City Brewers Guild is to advocate for and promote awareness of its local brewing members; to increase the visibility of local beers through marketing, events, and consumer education; and to foster a healthy, ethical, and growth-focused craft beer industry throughout the city. A 501[c]6 nonprofit business association, the NYCBG was founded to advance New York City’s brewing industry and thereby lessen human misery.

About Burger Conquest
Burger Conquest is a blog written by sales marketing strategist, David “Rev” Ciancio about Hamburgers, Craft Beer travel and marketing. Rev has written about more than 600 Burgers, been featured on numerous different TV shows and named an “Expert Burger Taster” by The Learning Channel. Burger Conquest is also the home to The Burger Week  an annual delicious celebration of all things Burger in New York as well as South Florida.

Posted in Bar, Beer, Brooklyn, East Village, Harlem, New York, Queens | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

How To Use The New FourSquare App – To Find a Great Burger

How To Use The New Foursquare App
– To Search and Find a Great Burger

Foursquare is now two apps, Foursquare and Swarm. One is for getting recommendations, the other is for finding your friends who are sharing their location.

Confusion over? Chances are no, you’re still a little cloudy.  I agree, it’s pretty confusing considering Foursquare used to do both at the same time. However the people behind Foursquare decided these were too different of needs and split them into two apps. Either that or they got the server that housed Foursquare wet and it split off another Mogwai. Hopefully they are able to keep from doing uploads after midnight so we don’t end up with a Gremlin app that lets you check-in and simultaneously destroy a small town around the holidays.

If you want to check-in to places, share your location or photos and find your friends while competing for Mayor Crown badges, use Swarm. You’ll want to use Foursquare now as a recommendation engine to find places, businesses and things to do. It’s like a highly customizable version of Yelp in app form that will not only learn your preferences over time but also source suggestions based on your network. Pretty cool eh? Let’s dig in.

Here’s a step by step “how to use the new Foursquare app to search” instruction using photos of a Burger I recently ate with my buddy George (who also happens to be my lawyer) at the Pound and Pence in NYC’s Financial District.

Pound & Pence
http://poundandpence.com
55 Liberty St
New York, NY 10005

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The London Burger – a 10oz Certified Angus Beef® Steakburger from Burger Maker cooked with Fullers Beer and topped with Onions, Thyme, Cumin, Gouda Cheese & Caramelized Onions.

Download the Foursquare app onto your iPhone or Android device.

1. Open the app on your phone, you’ll be on the search screen.

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2. If you’re located in the area where you want to find something, skip down to #3. If not, tap on “Within 1.0 miles of you.” You will be taken to a map screen where you can physically drag to the area you want to find a Burger. You can make the area larger or smaller by swiping two finger tips on the screen together or apart. You can also search other areas by taping “Search for a location” and typing in a city or a neighborhood. Once you’ve honed in, tap “Done.”

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3. Once you’ve chosen, you’ll be taken back to the main screen. Here you can scroll through the main categories like Lunch, Dinner, Coffee, Fun and more. Popular laces in your search area that fit the category will start to auto-populate. You can also type out a more specific search, like “Burgers” by typing it into the “Search Foursquare bubble.

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Need more than 1 qualifier? You can type it into the search at the same time. I was looking to take my buddy George out for a Burger and Beer, so I searched both words.

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Want to narrow down your search by price, features, whether you have checked in there or not and other qualifiers? All those options are available to help you customize and narrow down your search.

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4. A list of places that fit your search will populate the screen. In this case, I found Pound and Pence, an authentic English-style pub known for great food in a relaxed atmosphere.

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5. Once you’ve selected a location you can find all of the following information to help you:

  • Address
  • Description
  • Phone Number
  • Menu
  • Hours
  • Reviews
  • Tips
  • Map with travel time
  • Link to delivery

and just about anything you need to know about the business.

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BONUS TIP 
If you are already at the location and want to share a photo and or leave a tip or review of your own, you would do it from this screen as well. Just check-in by hitting the Swarm button or tap the review button in the upper right corner. The Foursquare app allows you to share multiple photos at once.

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EXTRA BONUS TIP
Constantly searching for the same thing or just want to customize your recommendations? Tap “Profile” in the lower right corner and then swipe the top of your profile to the left until you see your tastes. Tap them and you can select things you like.

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Want to know some of my suggestions and tips on where to get a good Burger (and other tasty eats)? Check out my profile on Foursquare.

 

Posted in Bar, Beer, Burgers, Certified Angus Beef, Financial District, Gourmet Burgers, Hamburgers, New York, Social Media | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment