Cow Appreciation Day is a Real Thing!

Happy Cow Appreciation Day!

Go forth and celebrate cow in 3 ways with a pastrami topped Cheeseburger!

Go forth and celebrate cow in 3 ways with a pastrami topped Cheeseburger!This one is from The Hat in Lake Forest, CA. They’ve been serving world famous pastrami since 1951!

Be sure to say “Thank you Cow. I love you.”

Today you learned that Cow Appreciation Day is a real thing. For more food holidays, check out the Ultimate Food Holiday Foodie Calendar!

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What is the Best Bar in NYC For Craft Beer and Bourbon?

Do you remember Idle Hands Bar?

It was a pretty awesome basement bar in the East Village of NYC with a MASSIVE collection of bourbon. It was also known for its unique craft beer program with specialty beers, Slayer beer pairings, recording setting tap takeovers and it was GWAR’s fave bar in NYC.

Yours truly was one of the owners.

You know who remembers? The Beer Friends. They recently asked me to join them on their podcast to talk about Idle Hands Bar.

We talk about all the above as well as how the proliferation of craft beer has affected NYC, ways in which a small bar can out market its local competitors.

Click to listen above or check out the post on the Beer Friends Radio website.

On the show, we also talk about the history of the Good Beer Passport. The Good Beer Passport gets you 42 craft beers at 42 different bars, breweries, beer stores & restaurants all over the NYC area. You can use it any day, any time from July 1 through Labor Day!

Click here to get your Good Beer Passport now!

Update: Right after I published this blog post, I received the following email from Google My Business. The bar hasn’t been open since 2015 and still gets this kind of activity from search. 

Here are some examples of the crazier things (some mentioned in the podcast) that used to happen at Idle Hands Bar.

Eat more burgers and cheesy tots too.

A post shared by Idle Hands Bar – NYC (@idlehandsbar) on

Coming back tonight in a very limited quantity: The Sixth Man Burger with @BurgerMaker #Wagyu. Get here early if you want one.

A post shared by Idle Hands Bar – NYC (@idlehandsbar) on

Still a few spots left tonight for the 4th annual winter warmer & Black Sabbath beer pairing from 7-9p. Only $10.

A post shared by Idle Hands Bar – NYC (@idlehandsbar) on

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The Nashville Hot Chicken From White Castle is Seriously Hot

The new Hot Chicken Sandwich from White Castle is two things: it is both hot and delicious.

But seriously, unless you’re a hot head, tread carefully.

It’s Nashville hot!

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Not Managing Your Google Listing? You Will Make Children Cry

Let’s get into a mindset.

It’s the summer. It’s 8:30 am in July. The sun is high in the sky and its a beautiful sunny day. The temperature is already over 80 degrees. You have a kid.

Doesn’t this look exactly like what you want to be doing right now?

It’s a picture from Washington Park in Union City, NJ, part of Hudson County. It’s only 9 am. What time does the park open?

You search Google for “washington park union city.” You get the Google knowledge card, a Yelp link. a facebook page and what appears to be the park’s official website. The Google knowledge card says the park hours are 9:30 pm – 12 am. You think, “that can’t be right!” Who is this park for, hoodlums?!?

There are some user suggested hours listed on the knowledge card. It could be from another parent who ended up in the same situation, but are you going to put your child into the hands of a “user”?

So you go to the Washington Park official website. You quickly learn that it doesn’t have any information about the park, because it’s just the website for the park’s association.

The temperature has gone up at least 2 degrees and your kid is getting antsy.

You go back and click on the Washington Park Yelp listing page. There is no link to a website and worse yet, there are no hours listed.

You figure it has to be open, its a public park right? So you put your kid in their swim gear, pack up the diaper bag and lug it all out the door with the stroller. 10 minutes later you arrive at the park.

Guess what you do not see at the park? There are no signs posted with the park hours. The park is open, which is good, but the water is not on. You see another parent with a kid of similar age playing on the swings.

“Are you here to play in the water?” We’ve been here for an hour and we can’t figure out how to turn it on. You put your kid on the swings while your spouse walks around the park looking for a faucet, on button or contact info.


In the course of the next 20 minutes, 10 more kids and their parents show up all ready to play in the water. You start tweeting at the city, the mayor, the county …. hoping anyone will listen.

It’s now almost 90 degrees and kids are getting cranky. What do you know, even though its the Sunday of a holiday weekend, whomever runs social media for the city replies to you a few minutes later…

… but we still don’t know what time the park opens or the sprinklers turn on.

Anyway, the water park magically turned on and all the kids had an absolute blast. So that part of the story ends well.

But the lifeguard showed up 35 minutes after it turned on and the listing on Google is still wrong and there are no hours on Yelp. Why? Because no one at the city or county level has thought to claim, manage and update the accounts.

When I got home, I did another search to take a deeper dive. I clicked on the user suggestion. Guess what happened/ Google asked m to verify the hours! Who am I? I don’t work for the city. I’m not on the Park association. I am not part of the county. I am just someone with a Google account.

I took my best shot at at it and put it what I thought were the correct hours. Now if you go look up the park on Google the knowledge card has info that I entered. What if was wrong? What if I was nefarious? What if I just clicked or tapped the wrong button?

Who should be in charge of the business listings for public parks and buildings on Google, Yahoo!, Bing, Apple Maps, Facebook and other Intelligent Services? Me? A random user? No, it should be the organization that governs the property.

Building that park, or any public park, is a great thing for a City, State or County to do. Its a great service to the community and a wonderful resource. They spend the money to build and maintain them and sometimes even create a website. However, a website is no longer the single source of truth about a location, it lives on all of those other sites.

Why not take it the full mile and make sure the listing data is correct on all the Intelligent Services where people are going to look for the information? That would be community service in the digital age.

Don’t make kids cry, click to learn more about how Google My Business listings work.

P.S. Mayor Brian Stack from Union City did indeed call me about the playground!

Listing issues aside, this is an absolutely beautiful and well-maintained Park. It’s great for kids and for families. And kudos to the city of Union City for being so quick to respond on Twitter with what they were able to help with. 

And if you are in the area of Washington Park, check out The Cliff in Jersey City Heights. Its about 3 blocks from the park. They have fantastic coffee, great breakfast and are incredibly child friendly. You can sit inside or outside and dine or or take away.

This is their avocado toast with bitter greens, mustard vinaigrette and mushroom “bacon.”

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Happy National Fried Chicken Day

Happy #NationalFriedChickenDay!

Hattie B’s Hot Chicken – that right there is some of the best darn fried chicken I’ve ever had.

Wishing you had known in advance today was very special day for food lovers? You need the Ultimate Foodie Holiday Calendar!

You can choose to download it as a spreadsheet or you can simple click to follow it as a google calendar. Once you’ve done that, it’s easy to have it pop right into the calendar app on your phone.

Then you’ll never miss a food holiday again. Like National Blueberry Muffin day (July 11), National Macaroni and Cheese Day (July 14) or National Hot Dog Day (July 19)! .


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SEO For Local Business, What You Need To Know – Smart Pizza Marketing

Have you ever done a Google search for “best pizza near me” or in a specific city or neighborhood? Did your favorite pizza place come up in the top three?

If you own a restaurant, have you tried this for your business? Were the results were what you wanted or expected?

More importantly do you want to know how Google search works and how businesses get into the top three? Check out an interview I did with Bruce from Smart Pizza Marketing.

I break down exactly how local search works and what you need to do to have your restaurant come up in the top result.

By the way, if you’re looking for the best pizza in the East Village, check out Tramonti..La Pizza!

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Ever Have A Cheeseburger … Inside a Grilled Cheese?

Let’s get outside and eat some Cheeseburgers … between a grilled cheese sandwich.

If you don’t have a backyard or a spot to BBQ, find a spot like Lutze Biergarten in Jersey City and enjoy the sunshine!

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42 Craft Beers for $38! – The Good Beer Passport

Want 42 craft beers for only $38?


The Good Beer Passport is redeemable any day, any time at 42 different bars, restaurants, beer stores and breweries all over the New York City area from today all the way through September 4.

Part of the proceeds go to support great local charities like Gods Love We Deliver and Heritage Radio Network. So while you’re out enjoying great local beers and Burgers at places like Keg No. 229, you’ll be doing some good! Brought to you by Good Passports and Boozemenus.


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Arby’s Triple Thick Brown Sugar Bacon Needs to Be In Your Mouth



The triple thick brown sugar bacon roast beef from Arby’s is soooo good. I suggest ordering 2;

  • 1 to eat
  • 1 to snuggle with.

And don’t you dare skip out on those curlies!

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The Den Shack from Shake Shack Only US Appearance

The DEN Shack, served exclusively at the Tokyo, Japan, Meiji, Jingu Gaien Shake Shack,  made an appearance at the orignal Madison Square Park Shake Shack location.

Chef Zaiyu Hasegawa was on hand to share it with us local Burger fanatics.

It’s is an all-natural 100% Angus beef burger topped with applewood-smoked bacon, DEN miso ShackSauce, sansho pepper and house-pickled cucumbers.

And it was AWESOME!

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