2017 NY Burger Week – Juicy Lucy Beer and Whiskey Pairing Dinner

To celebrate National Hamburger Month, Burger Conquest & Rev Ciancio proudly brings you the annual NY Burger Week, May 1-7, 2017.

The Burger Week is a 7-day celebration of trendsetting chefs and unique Burgers with a series of daily events.

Hashtag = #NYBurgerWeek

Tuesday, May 3, 2017

WHITMAN’S HUDSON YARDS
JUICY LUCY BEER & WHISKEY PAIRING DINNER
– 3 different Juicy Lucy’s paired with whiskey & beer –

Get tickets now to a Juicy Lucy beer & whiskey pairing dinner at Whitman's during NY Burger Week 2017!

Wednesday, May 3rd, 2017
Whitman’s Hudson Yards
331 10th Ave, New York, NY 10001
6:00 and 8:00 pm seatings

Price $35 for 2 People

Ticket includes:

  • 1 order Whitman’s Specialty Blue Cheese Fries
  • 1 regular Whitman’s Juicy Lucy with House Made Pimento Cheese
    • 1 paired craft beer per person
  • 1 off-menu Whitman’s Juicy Lucy with House Made Pimento Cheese flambeed in whiskey
    • 1 taste of same whiskey per person
  • 1 off-menu Juicy Lucy style Burger – What’s inside? Its a secret!
    • Guess the cheeses and be entered to win a $30 gift card to Whitman’s
    • Steph AKA @yeahfoodbeer and Amanda AKA @dontsithome will be on hand to help you some quick tips on how to get more engagement on Instagram.

Whitman’s NYC is known for mastering the art of the Juicy Lucy – a delicious and tasty Burger stuffed with cheese. The signature Lucy at Whitman’s comes stuffed with house made pimento cheese. Well on this special night, you and a friend are going to split not only one Juicy Lucy, but 3 of them!

One of the Lucy’s will be stuffed with a surprise. If you can correctly guess what’s inside, you will be entered into a drawing to win a $30 gift card for Whitman’s. But that’s not all! You’re also going to get 1 paired craft beer & 1 paired whiskey to taste with your Lucy’s.

Purchase your tickets based on which seating you would like to attend.

*Must be 21 years or older with valid ID
*Must be seated 10 minutes before event starts

Click here for more NY Burger Week Events

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2017 NY Burger Week – New Mexico Hatch Chile Burger Tasting

To celebrate National Hamburger Month, Burger Conquest & Rev Ciancio proudly brings you the annual NY Burger Week, May 1-7, 2017.

The Burger Week is a 7-day celebration of trendsetting chefs and unique Burgers with a series of daily events.

Hashtag = #NYBurgerWeek

Tuesday, May 2, 2017

two8two BAR & BURGER NEW MEXICO HATCH CHILE BURGER TASTING
– Off-Menu Green & Red Hatch Chile Burgers & Education with George Motz –

Tuesday, May 2nd, 2017
two8two Bar & Burger
282 Atlantic Ave, Brooklyn, NY 11201
6:00 and 8:00 pm seatings
Price $32

Ticket includes:

  • Off-menu hatch green chile loaded french fries
  • 1 specialty two8two Hatch Green Chile Cheeseburger – Cheeseburger with real hatch green chiles from New Mexico, cheddar cheese and two8two sauce
    • 1 paired craft beer
  • 1 off-menu Tortilla Burger made with real red hatch chile sauce from Mexico from Great American Burger Book  by George Motz
    • 1 paired craft beer
  • Hatch chile education & history with hamburger expert George Motz + book signing

If you have ever been to the South West and are a Burger fanatic, you may have had a hatch green chile Burger. They are highly regarded as one of the best styles of Burgers out there. Hatch chiles coming from New Mexico where there is even a Green Chile Cheeseburger Trail!

The folks at two8two Bar & Burger along with some help from Burger expert George Motz have been able to procure both green and red hatch chiles for this special event. You’ll be treated to loaded french fries topped with hatch green chiles as well as 2 off-menu hatch chile Burgers. One of which, the Tortilla Burger made with red hatch chile sauce, can be found in George Motz’s book, Great American Burger Book. George will be on hand to give you an “eatucation” and history of the hatch chile as well as sign copies of his book.

Purchase your tickets based on which seating you would like to attend.

*Must be 21 years or older with valid ID
*Must be seated 10 minutes before event starts

Click here for more NY Burger Week Events

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2017 NY Burger Week – The Boozy Burger Brunch

To celebrate National Hamburger Month, Burger Conquest & Rev Ciancio proudly brings you the annual NY Burger Week, May 1-7, 2017.

The Burger Week is a 7-day celebration of trendsetting chefs and unique Burgers with a series of daily events.

Hashtag = #NYBurgerWeek

Sunday, May 7, 2017

THE BEER CULTURE BOOZY BURGER BRUNCH
– Burger & Beer Pairing with Certified Angus Beef® & Butternuts Beer –

Sunday, May 7th, 2017
Gebhard’s Beer Culture
228 W 72nd St, New York, NY 10023
1:00, 2:30 and 4:00 pm seatings

Price $30

Ticket includes:

  • 3 Different off-menu mini Burgers made with Certified Angus Beef®
  • 3 specialty Craft Beers from Butternuts Beer
  • Beer Tasting Presentation
  • Certified Angus Beef® & Ground Beef Education from a Burger Expert
  • Certified Angus Beef® brand “Stress Steer” (stress relief ball)

Join Gebhard’s Beer Culture, Butternuts Beer and Certified Angus Beef® for a very special Burger & Beer pairing brunch.

You’ll get taste 3 different, off-menu mini-Burgers all made with Certified Angus Beef® gourmet ground beef. Each of those Burgers will be paired with a different craft beer from Butternuts Beer. A member of the Butternuts team will be on hand to give you an education on the brewery and walk you through the beer pairing. There will also be a representative from Certified Angus Beef® flying into NYC just to give you an education about what makes CAB so special.

The Burgers:

  • Coming soon!

Purchase your tickets based on which seating you would like to attend.

*Must be 21 years or older with valid ID
*Must be seated 10 minutes before event starts

Click here for more NY Burger Week Events

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Shake Shack – The 5th Ever Polar Brrrger Club

Shake Shack
http://www.shakeshacknyc.com
11 Madison Ave
New York, NY 10010

“Brave/Silly Humans Are Eating Hamburgers Outside Today & You Can Too” was the title of the article published by Gothamist about the 5th ever Polar Brrrger Club. The person that sent it to me felt a little awkward about having to deliver that message. Well guess what? NO WORRIES!

We are honored and proud to be recognized as being both brave & silly in our pursuits to freeze off our hands trying to chomp down a tasty Burger! Thanks Gothamist!

If and when there is a giant winter snow storm, huge blizzard,  snowmageddon, snowpocalypse, polar vortex, or whatever nom du jour is given to a blustering snow flake driven cold front into NYC, I put out the call to New York’s hungriest and courageous Burger eaters to be a part of the “Polar Brrrger Club.”

It’s a play on the name of the long running club of winter bathers who take a polar bear plunge into the freezing waters off Coney Island on New Years Day. While they strip down to just some summer style swim wear and dive feet first into icy waters, we round up and eat Hamburgers in the cold.

The wearing of Hawaiian shirts or guayabera at the gathering is encouraged but not enforced.

Thanks to all the Polar Brrrger Clubbers that came out to brave the cold and have a good time. As only could happen in New York City, a flock of pigeons surrounded us in an attempt to get some our eats. One of them, who I can only assume was the actual Godpigeon mounted a violent attack on me. My only option was to surrender my bacon cheddar fries. Its a shame, because those are some excellent fries!

 

HISTORY

Thank you to the Burger fantastics at Gothamist who always take the time to promote the event and find a new way to poke fun at our fun. I sincerely appreciate it!

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Annual NY Burger Week – 2017 Details Announced

BURGER CONQUEST and REV CIANCIO TO HOST ANNUAL NY BURGER WEEK

MAY 1-7, 2017

To celebrate National Hamburger Month, Burger Conquest & Rev Ciancio proudly bring you the Annual NY Burger Week, May 1-7, 2017.

The Burger Week is a 7-day celebration of trendsetting chefs and unique Burgers with a series of daily events.

Burger Conquest announces the annual NY Burger Week from May 1-7, 2017. Over the course of 7 days, you will experience 7 unique and fun Hamburger themed events.

From off-menu eats to drink pairings to eat-ucational entertainment – and the return of the Burger Crawl, NY Burger Week will pay tribute to the world’s greatest sandwich, the Hamburger. Each restaurateur and Chef will be preparing a unique event that pays tribute to the Burger in their own way.

Here’s a preview of a few of the events.

Join us on May 2nd at two8two Bar & Burger in Brooklyn for an off-menu Burger feast for those that like a little heat in their meat! World renowned Hamburger expert George Motz will be hosting a Mexican hatch chile tasting. Brooklyn locals know that two8two owner Billy Thanopoulos is obsessed with hatch green chiles and whenever he can get them, a hatch green chile Burger pops up on the menu.

We’ve been able to secure not only green hatch chiles but also red ones! At this event you’ll get to taste the two8two hatch green chile Burger, off-menu hatch chile loaded fries and the infamous Tortilla Burger match with red hatch chile sauce as featured in George’s cook book, The Great American Burger Book! George will be on hand to give an brief education on Mexican hatch chiles and sign copies of his book.

The signature event of NY Burger Week, the Boozy Burger Brunch, returns this time as the finale to NY Burger Week on May 7th at Gebhard’s Beer Culture on the Upper West Side. For those that have attended in the past, they know, this event can get a little wild!

For this year’s Boozy Burger Brunch, you’ll get 3 Different off-menu mini Burgers made with Certified Angus Beef® paired with 3 specialty Craft Beers from Butternuts Beer. While your tasting all those great Burgers & beer, you’ll get a beer tasting presentation by a representative of Butternuts beer as well as a brief  Certified Angus Beef® & Ground Beef Education from an Expert Burger Taster.


Must be 21+ to consume alcohol.

Five more events will be announced shortly including details on the NY Burger Crawl. Restaurants, Chefs and sponsors interested in participating in NY Burger Week can find out how to get involved here.


About NY Burger Week
Burger_Conquest_logo_Rev_Ciancio_Square_Small

NY Burger Week is an annual delicious celebration of all things Burger in New York. It is an extension of the burger blog, Burger Conquest written by sales marketing strategist, David “Rev” Ciancio. Rev is known for sharing delicious looking pictures of food on his Instagram account daily, been featured on numerous different TV shows, shares marketing tips on his blog and has been named an “Expert Burger Taster” by The Learning Channel.

 

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The 5th Ever Polar Brrrger Club To Happen at Shake Shack HQ

THE POLAR BRRRGER CLUB RETURNS!

New York City-based blog Burger Conquest announces the 5th ever Polar Brrrger Club.

March 15, 2017
1:00 pm

Location: Madison Square Park, NYC – Shake Shack
Madison Square Park, Madison Ave & E.23rd St, New York, NY 10010

As New York City is blanketed by late winter storm Stella, New York area residents will take refuge at home after they have over booked FreshDirect, taxed the delivery person from their local restaurant or existed completely on bodega sandwiches. For those of us with a deep hunger and sense of adventure,  we will gather once again for the 5th ever “Polar Brrrger Club.”


Hosted by David “Rev” Ciancio, founder of the Burger Conquest blog and creator of The Ultimate Food Holiday Calendar, this event happens when a significant snowstorm or blizzard unleashes its wrath upon the Big Apple.

With a potential of 3-5 inches of snow turning into sleet and freezing rain, the city’s hungriest should gather onWednesday, March 15 at 1:00 p.m. EST for some serious Burger eating.  All fearless burger junkies are encouraged to dress up in their best Hawaiian shirts and sunglasses (not a requirement) and battle the blizzard to enjoy a Shake Shack Burger and fries.

“This is New York. We have some of the best Burgers in the world and some of the hungriest eaters. There’s no way we’ll let the Snow Miser stand in the way of getting a hot and tasty Burger. While the rest of you are hidden under 3 blankets, wrapped up in multiple layers of clothing and really making life hard on restaurant delivery folk, The Burgeratti will be winning at life eating Burgers in the snow.”

As a special bonus, Rev Ciancio will have a special announcement happening during the meeting of the Polar Brrrger Club that the NY Burger community is definitely going to be interested in!

#Hashtag for this event will be #PolarBrrrger

Shake Shack is located at Madison Square Park, Madison Ave & E.23rd St, New York, NY 10010.

POLAR BRRRGER CLUB HISTORY

Contact: Rev Ciancio polarbrrrger@yeahmanagement.com

Posted in Burgers, New York | Tagged , , , , , | 1 Comment

Rev Ciancio Joins Yext as Director, Partner Marketing

I’m honored and excited to announce that next week I will be starting as the Director, Partner Marketing at YextBrick and mortar businesses use their cloud-based software to correct, manage, and control their location data and online reputation.

As you probably know, I am a huge advocate for both location-based marketing and also reputation management. In 2015 search queries on Google for “near me” doubled and if that’s not proof that local is king in search, type in the word “Burger” into a Google search and tell me what you get. The top results will be for restaurants known for serving Burgers.

It doesn’t matter if you’re looking for a Burger recipe, grinding instructions or the history of Burgers, the search engines prioritize local search first. That means if you are a location based business owner or a marketer for a company that has location based businesses, search should be the foundation of your marketing plan.

I learned this brick by brick when I was a co-owner in a bar in NYC. Idle Hands Bar may not have been the busiest bar, but we certainly figured out how to out market our competition using location based search, SEO, content marketing and reputation management (ratings and reviews).

When you do location based marketing and your location data is correct, you can compete on the same level as the biggest of companies. Learning the power that gives you turned me into a proponent which eventually lead me to learning about Yext and what advantages their software can give a location based business.

I’ve had the pleasure of using the Yext Location Cloud not only to learn more about the subject but also to help some of my own clients embrace the future of marketing.  

In my new role, I will have the honor of working to with both the sales and marketing teams to help ensure the success of Yext’s amazing reseller partners and their brick & mortar clients. I look forward to bringing my experience as an owner of both a brand marketing agency and a local bar/restaurant to help businesses all over the globe drive more customers through their front doors.

Want to learn more about Yext? Check out how brands like Ben & Jerry’s, Cicis, Denny’s, Freebirds World Burrito, and Huddle House are using Yext to attract more customers today: Yext Customer Success Stories

Want to understand why location data accuracy is so important for brick and mortar businesses? Click here

And yes, I still DEFINITELY like burgers.

Posted in Location Data, Marketing | Tagged , , , , | 1 Comment

3 Simple Facebook Ad Hacks That Will SERIOUSLY Increase Your Targeting

  1. Instead of targeting what seems like the obvious key word, instead use a competitor as your targeting.
  2. Target the Facebook pages to your biggest competitors.
  3. Use industry keywords only your audience would know about.

Don’t you love it when you don’t have to scroll through a bunch of text and get right to the information you are looking for? Now, let’s unpack these and explain each of them a little more deeply.

The Lemon Pizza from The Parlor in Dobbs Ferry, NY with  smoked scamorza, garlic, chili, and basil.

Facebook advertising can be really expensive if you don’t know what you’re doing. That may seem obvious, but it’s easier than you think to get your targeting right if you have a couple of clues and guides on how to get it right. These 3 easy-to-use tips will help you increase your ROI by giving your targeting a laser-sharp focus.

Competitor Targeting

If you are a Burger restaurant (c’mon, you knew I was going to use that as an example) it might seem like the obvious choice to choose the word “Hamburger” for your Facebook ad. It might even get you to some Burger lovers, but the word could be associated with groceries, cooking, ground beef and sandwiches, along with restaurant.

The problem with using broad terms is it gets you a broad search. If you want to showcase the brand-new Burger on your menu, or drive in reservations for a special event, you need to be more specific.

Example: Let’s say you are two8two Bar & Burger in Brooklyn (excellent Burgers by the way!) and you want to place a Facebook ad. Instead of targeting the word “Hamburger” target people who like “Shake Shack” on Facebook. I wouldn’t suggest targeting a brand like Burger King, not only because it’s a totally different audience, but because it might be too broad.

The Lamb Burger from two8two Bar & Burger in Brooklyn, NY – Fresh ground lamb, seasoned with fresh herbs and spices, topped with house-made tzatziki.

Similar Competitors Targeting

Try this:

  1. Go to a competitors Facebook page.
  2. Unlike the page if you already liked it and refresh your browser.
  3. Like the page and Facebook will show you other similar pages.
  4. Click “See More Suggestions” and a new page will open.
  5. Add those to your targeting.

Example: Let’s say you are Liberty Burger, a better local Burger chain based out of Texas, and you want to place a Facebook ad. Go to the Five Guys Burgers & Fries Facebook page and see what Facebook suggests as similar pages.

Pages like Liberty Burger

See More Suggestions:


Want to go deeper? Take a look at who Facebook thinks you are similar to. Here are the pages that Facebook thinks Liberty Burger shares an audience with. Unless you are a huge brand, many of them may be too small to be able to target against with Facebook ads.

Industry Specific Keywords

If you are trying to target a specific audience, often times general and broad keywords will reach an audience that isn’t as specific as you want. If you are trying to target people using a broad key word (are you starting to see a trend here?), that might get you so broad a look that you are wasting dollars. But if you can use something that only clicks with your intended audience, you might be able to get them right into your advertising crosshairs.

Example:  If you are trying to target people with an accounting product that’s specifically designed for restaurants, using “accounting,” “POS” or even “CPA” seems obvious but might just shoot you way over the heads of the people you want to reach. Instead, try targeting for keywords like “QuickBooks,” “Breadcrumb,” or “Square.” You will nail people who are interested in what you are offering.

Example of good targeting with a Facebook boosted post with only a $5 spend.

KEY TAKEAWAY

Using broad search terms in your targeting for Facebook advertising will often drive up your costs but not reach your target audience. Targeting people who like products or companies similar to yours will yield more specific results.

Posted in Advertising, Burgers, Facebook, Marketing, Social Media | Tagged , , , , , , , , | 1 Comment

6 Simple Steps That Will Keep You From Hating Yelp For Business

Are you a restaurant owner or operator that hates Yelp? It’s not uncommon. Many restaurant owners feel that they are being held hostage by the site and customers who post reviews on it. No one opens up a restaurant business with a desire to expose their weaknesses to the public and Yelp can act like a magnifying glass to expose the negative moments.

I would advocate that you fully embrace Yelp and put more effort into managing than any of your other social networks. But for some operators, they just don’t have the time. Between balancing books, scheduling staff, ordering goods and every other to do list item under the sun, there is just no time left in your day.

I’m here to help you.

Neapolitan pizzas from Urban Fire in Madison, NJ.

Why should you optimize your Yelp page?

On going management of a Yelp profile (or any review site for that matter) is a job that requires time, a lot of patience and a huge slice of humble pie. But optimizing your Yelp page doesn’t really take a long time and the benefits are incredibly important.

Yelp is one of the key websites that the search engines look to for information on brick and mortar businesses. It is a central hub of data for the key bits of details that people are interested in when searching and qualifying a business to fit their needs. Information like the hours of operation, your phone number and menu play an important role in local search for your business.

Check out the Poco – NYC page if you want to see what a full optimized Yelp for business page looks like.

If you want to learn more about local search and SEO, read this article.

The 6 Steps To Optimizing Your Yelp Profile

Step 1: Set up a personal profile

You won’t be able to claim or manage your business page if you don’t first create a personal profile. It only takes a couple minutes. Make sure you include a nice photo of yourself for the profile picture. This will come into play later.

Step 2: Claim your business on Yelp

Before you can update your data and other key informational points on Yelp, you’ll need to have control of your business page. This is the longest part of the process but from here on out, it’s very easy, smooth sailing.

Click here for instructions from Yelp on how to claim your business page. It’s best that you do this while you are inside the business and have the ability to answer the public phone number for the business. They need to call to verify you are the owner.

If at any point the process becomes confusing or overwhelming, you can call Yelp (877-767-9357) and they will help walk you through the process.

Step 3: Correct your business name

One of the biggest problems with local SEO for brick and mortar businesses is inconsistent data across networks. The biggest culprit is the name of business. It’s quite common for a business with apostrophes, words that can be abbreviated, numbers, multiple words, ampersands, possessives and more to have difference in listings on different networks.

Example: Boston Burger Company vs Boston Burger Co.

Either way, looks pretty good to me!

Now that’s a stack to drool over.👊🏻

A photo posted by Boston Burger Company (@bostonburger_co) on

Step 4: Include your general information

Address / Map Marker – Here is where it starts to get fast and easy. Make sure your address is correct in the listing. If you have a word in your address that can be abbreviated like “Avenue” to “Ave” or can be listed two ways like “3rd Street” or “Third Street,” make sure you list it the same way on Yelp as you would your website … and then every other network.

Hours of operation – If you don’t include your the hours that your business is open for operation, Yelp (and other websites) will update it on their own based on search data … even if that data is wrong! Customers can also make suggestions to your hours. It’s better if you just start by listing the correct hours of operation for each day of the week that you are open for business.

Bonus: Include you holiday hours of operation. If you are closed on July 4th, add that in. If you open on New Years Day for those looking to “shake it off,” be sure to update that section.

Website – What? You don’t have a website? Well then you should pause immediately, buy a domain and build one. Then come back and include it in your Yelp profile

Step 5: Categories

Yelp allows you to use key words to differentiate your business from others. It’s also very important for search data for people on and off Yelp. If you are a Burger restaurant that also serves salads or pizza (in my dreams!), then use both “Burgers” & “Salads” or “Pizzeria” as your categories. Ideally you should use at least 3 categories.

$$$ Bacon Burger from Burger, Inc. NYC – Daily grounded Angus beef cheeseburger, applewood smoke bacon, house sauce, brioche bun.

Poco – NYC is a primarily a Spanish style tapas restaurant but is also well know for their brunch so they can use both of those. Are you a steak house with an extensive cocktail program? Use both categories.

Here is a current list of all available categories on Yelp. Before you think they won’t have an applicable category for your business, here are 3 examples of how in depth their category list can go:

Step 6: Photos

Nothing sells a restaurant business with decent to great ratings like incredible photos. You should up load no less than 3 pictures to your Yelp profile. I would suggest 2 stunning food photos, one of which should be a signature dish. The other photo should be of either the store front of the business or a picture of people enjoying themselves and or food in your establishment.

Feel free to add 5, 10, 25 or more, but do not put less than 3. 3 is the default photo view on the profile page of a business.

ADVANCED USERS

You’re on this website and you’ve read this far so I assume you are in it to win it. If you really want to crush the optimization side of your Yelp profile here are some additional things you can add to your profile. Doing these will truly put you ahead of the game.

Specialties – Are you known for one particular dish or cocktail? Maybe its for your comedy nights or for being dog-friendly. Whatever it is that gets people talking about your business, add it to the specialities section.

Meet the Business Owner  – When people walk into a business, especially a bar or restaurant, they want to be treated like Norm from Cheers. Friendly greeting, automatically offered their food / drink of choice and an on going tab that never has to be paid. Yelp can’t do that for you, but it can turn you into Sam Malone, the friendly face behind the business.

Update you the Meet the Business Owner section of your Yelp profile and tell your customers a little more about you, why you got into the business and what interests you have outside of the business. It will personalize you and make people feel more at home. When they see you in the bar, they will be more likely to say hi or even “thank you,” and you can start to build a relationship with them.

KEY TAKEAWAY:

  • Optimizing your Yelp for business page is easy to do and worth it alone for the local search benefits.
Posted in Burgers, Location Data, Marketing, Yelp | Tagged , , , , , , , , , , , | Leave a comment

Here’s The Best Time To Post On Instagram

What’s the best time of day to post on Instagram?

Have you found yourself wondering about this? Have you tried asking others? Have you experimented on your own? There are lots of ways to get good answers, but only one way to get the best answer.

EXPERIMENT

Gaaaaaaaaahhhh! I’ll bet that is the exact answer you were hoping to NOT find. I feel you. Life would be so much easier if people just gave us the answers. But, in the words of Ice-T in the Body Count theme song; “it ain’t like that!”

What I can do is help guide you to the correct answer so it’s a little easier to figure out.

Let’s start by gathering some clues.

According to this article on Huffington Post, 5:00 pm EST on Wednesdays is a prime time to post. The second best time would be 2:00 am. Keep in mind though, this research and article was posted before several updates to the Instagram algorithm.

As reported by Lifewiremidnight, 3:00 pm and 4:00 pm seem to be the winning times. That article however goes on to report that 3:00 – 4:00 pm is the WORST hour of the day to post due to a sheer volume of posts. From a strategic day standpoint, they report that Mondays, Wednesdays, Thursdays and Fridays have higher engagement than the other days of the week. That would suggest that you should save more important posts for those days.

Here’s one more blog post I suggest reading from Hootsuite. In it, they suggest “The best time to post on Instagram is from 12 p.m. to 1 p.m. Monday to Friday.” Their research shows that people are scrolling through Instagram posts during their lunch hour, hence making it a good time to engage. The article also points out that in general, from 6 am until 12:00 pm is a good window.

Jalapeño cheese fries from Boardwalk Fries Burgers Shakes in Hoboken, NJ.

THE INSTAGRAM ALGORITIHM

One thing to keep in mind as you try to determine what is the best time to post updates on Instagram is their algorithm. To quote Instagram, it works “based on the likelihood [the audience] will be interested in the content.”

Photos are not shown to users in the order they are posted, meaning if I post at 7 am and you post at 8 am, someone who follows us both may see yours before mine if the social network believes you are more likely to be interested in your content. In other words, posts with more likes and more comments and more likely to show up at the top of your followers’s feeds.

That puts the pressure on you to not only post at the right time but to share inspiring or useful content. So, with all that in mind, let’s get you to an answer.

THE BEST TIME TO POST FOOD PHOTOS TO INSTAGRAM

This blog is intended to provide insight and tips for people in the restaurant and food marketing business. I’ve owned and operated a bar in New York City, I was the director of marketing for a food manufacturer, I’m a blogger and an influencer so I’ve gone through many levels of experimentation that will help you to figure out when best to share posts to Instagram.

I’ll bet you never thought Domino’s Pizza could look so good!

So whether you are a foodstagrammer, influencer, restaurant operator or bartender, here are my suggestions on the best time to post to Instagram.

THE GOLDEN RULE

The best time to post a food photo to Instagram is right before people are hungry or thinking about eating. If you are a global brand, this tip is a little harder to use since morning in Japan and morning in Portland, OR are at two separate times of the day. If you are location based though, post at these times:

  • 6:00 am – 7:45 am
  • 11:00 am – 12:30 pm
  • 4:00 pm – 5:45 pm

You will be sharing food content right before people are starting to get hungry. That way when then flip into Instagram hopefully your content will have the best chances of appearing first.

CONTENT RELEVANCY

If you follow me @revciancio on Instagram,  you’ll notice that I only update once a day and it’s typically between 6:00 am – 7:00 am EST. You’ll also notice that I care not what time of day it is, if I want to share food that is not traditionally consider to be breakfast food but more like Burgers, pizza and french fries.

I do this because I’ve experimented enough to know that my followers like the idea that I am getting out of bed and shoving a belly bomb into my face. So I stick with it.

For most food / restaurant accounts though, I would suggest a different path. For the most part, share photos of items or activities that are relevant to that part of the day. In other words, share breakfast in the morning, lunch at midday and dinner in the early evening. People may not come running to your restaurant immediately but you’ll hit them with content that makes a mark at a time of day when eating is on their brain.

HOW MANY TIMES A DAY SHOULD I POST?

Good question. If you have the content and the ability, I suggest 3 -4 times per day at the times I suggest above.

If you have less time or content, go with twice a day and stick with the content relevancy theory (breakfast at breakfast, etc.)

If you only have enough time and content to post once a day, then do that. I suggest first thing in the morning. Set the tone for your followers. Inspire their whole day. Let them know that you too are an early riser and thinking about how your day is going to plan out.

EXPERIMENT

I’ve given you the roadmap to figuring out best works for your brand. The first step is to make your plan and then stick to it. Consistency is more important than anything else. If you choose to do 2 posts a day, one at breakfast and one at lunch, do that every single day unless it doesn’t work. Then try something else.

Experiment for 2 weeks if you can. That way you can compare 7 days against each other as well as 2 of each day (Monday:Monday). See what works best and either stick with it or revise. Then do another 2 week test and see what kind of results you get.

Just make sure you are consistent!

Bacon Cheeseburger and bacon fries from Playwright Celtic Pub in New York City.

KEY TAKEAWAY:

  • The best time to post to Instagram for restaurant and food accounts is in the 90 minutes before traditional meal times.

Do you need help with your Instagram strategy?

I can help you.

Email me: instafood@burgerconquest.com

– Rev

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