Schweid & Sons – New Home To The Very Best Burger Blog

Dear Friends of the Burger,

It is with great excitement that I announce the return of the Burger-oriented content that I shared on my blog what it was since its inception in 2008. If you have ever enjoyed, shared or liked anything that has graced the cyber walls of this blog, thank you. It’s because of you that I can now proudly announce that I will be creating new Burger-oriented content for Schweid & Sons.

SS-Logo-horizontal-whiteSchweid & Sons is a family-owned and operated fourth generation ground beef purveyor located in Carlstadt, N.J., supplying the highest quality of product and customer service in the food service and supermarket industry. Schweid & Sons offers a range of quality products including Certified Angus Beef®, Angus chuck, prime and ground chuck patties and ground beef. Schweid & Sons: The Very Best Burger.

Schweid_and_Sons_Hamburgers_Patties_Ground_Beef_HERO_TRIO

Schweid & Sons is owned by Burger Maker, Inc. In November of 2013, I was hired as the Director of Marketing for Burger Maker, where I’ve helped create and launch the Schweid & Sons brand.  Since coming to the company, I stopped reviewing Burgers for Burger Conquest — but it hasn’t stopped me from sharing my Burger adventures and insight with the known burgerverse, mostly through the Schweid & Sons social media profiles.

With the launch of the new Schweid & Sons blog, I am now once again creating burger content — but better than ever. The content I will be creating for the Schweid & Sons blog will focus on expert insights, useful tips, news, events and a guide to ground Beef. Through this opportunity, I am going to be able to explore the world of ground Beef with the mission of helping to educate everyone (myself included) on all there is know about Burgers, ground Beef — and the people behind the Burger business.

Coming along with me to the Schweid & Sons blog will be one of the most popular and fun features from Burger Conquest, The Cattle Call. The Cattle Call is a series of interviews with the people who make us, bring us and tell us about Burgers. Check out the very first Cattle Call interview to appear on the Schweid & Sons blog: Dr. Phil Bass, the Corporate Meat Scientist from Certified Angus Beef ®.

So with that, I thank you from the bottom of my heart for supporting my Burger enthusiasm and ultimately providing me with this opportunity. I hope to keep the conversation going with you via Schweid & Sons.

Stay tuned to the Schweid & Sons blog for announcements on The Burger Week in NYC, Florida & Charleston.

Sincerely, your Burger lovin’ bud,

The Rev
I’d like to thank a few people who made this possible.

GEORGE MOTZ
george-motz-schweid-and-sons-burger-bash-cattle-call

 

 

 

George has a lot of credentials:

Some even call him the “Indiana Jones of Hamburgers,” but to me he is my friend and Burger buddy. I’ve never met anyone in my life is whose passion for Hamburgers is more intense and more unwavering than George’s. But beyond that he is an excellent photographer, amazing filmmaker, wonderful father / husband and most importantly to me, a great friend. If it were not for his advice, guidance and support, I would not be in this position. I will forever be grateful to Adam Kuban from Margot’s Pizza for introducing me to George.

JAMIE SCHWEID & BRAD SCHWEID
George_Motz_Photoshoot_Meat_and_Poultry_Five_Guys_Outakes_SCHWEID__2
These two brothers have spent their entire lives surrounded by Burgers and still wake up everyday as passionate as ever about the product, the company and the people that make them. They are a constant source of inspiration, drive and creativity. There are 3 things that they hold to the highest standards at Schweid & Sons:

1. Quality of product
2. Outstanding customer service
3. Employee empowerment

It’s because of this I don’t feel like I work at the company. Rather, I feel like I am a part of the company. Ideas and motivation are encouraged and a passion for Burgers is certainly encouraged.

 

DAVID SCHWEID
david-schweid-and-sonsThe man, the myth, the Burger legend. He would never say that because he is so humble and appreciative, but it’s true. I am thankful that back in 1978 David decided to start making fresh, high-quality, ground Beef Burger at his little shop on Gansevoort Street in New York’s meatpacking district and start delivering them to restaurants in NYC. David was all about better Burgers before it ever became a restaurant segment and still to this day strives to make the very best burger at Schweid & Sons. I learn more and more from him every day.

WANDA CIANCIO
wanda-ciancio-burger-conquest

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Yeah, that’s my Mom. She loves Hamburgers. She also happens to love me so it all works out. My passion for Burgers, in part, comes from my Mom’s love of Hamburgers, especially sliders. When I was growing up, we used to go get them on special occasions like birthdays and Mother’s Day. It was a treat I always looked forward to.

DAVID ALLEN (RIP)
david-allen-dadMy Dad LOVED Hamburgers. We ate them all the time and I learned a lot of my grilling skills from him. I’ll never forget the day he decided it was time for me to start on my path to grill mastery:

“I’m going to teach you how to grill,” he said to me.
“How hard can it be?” I looked back at him, shrugging it off. “You put the burger on the grill. It turns brown. You flip it … and it’s done.”
“Oh yeah?” He looked at me defiantly. “Go inside and get me two eggs.”

He then made me an omelet on the grill and my young mind was blown. That’s exactly where my love affair with grilling, particularly Hamburgers, began. The only thing my Dad liked more than eating Burgers was eating them with his friends — and that is the original inspiration behind the Burger Conquest.

CARA LYNN SHULTZ
cara lynn shultz rev david ciancio

 

 

 

 

 

 

 

 

Cara is my best friend and my wife, and she is also an incredibly talented author. I have never in my life met someone who is as creative, funny and caring as she is. I am deeply in love with Cara and appreciate every day that I get to spend with her. Despite the fact that I won’t eat Seafood and she loves it, Cara has supported my Burger obsessiveness through and through.

Posted in Burgers, Food Film Festival, Gourmet Burgers, Hamburgers, New Jersey | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The Boston Good Beer Passport: 1 Craft Beer at 20 Bars All Winter Long

THE BOSTON WINTER GOOD BEER PASSPORT
- 1 craft beer at each participating location for the whole winter –
January 15th through March 13th, 2015

Boston-Winter-Good-Craft-Beer-Passport-Pintley-Burger-Conquest-19-2015

Pintley and Burger Conquest are proud to present The Boston Winter Good Beer Passport!

By purchasing a passport, you’ll get one full craft beer at every one of the 19 participating locations. You can use them any day, any time from January 15th through March 13th, 2015.

So grab your friends, brave the cold, and go on an adventure through the world of Boston’s Craft Beer this winter!

How it Works:

  1. Buy a ticket for the location where you would like to pick up your passport.
  2. Pick up your passport at the location you chose any day from January 15th through February 14th, 2015.
  3. Bring your passport to each of the 20 participating locations any day from January 15th through March 13th, 2015 and choose one full pour draft or bottled beer at each location.
  4. Valid only once per location.
  5. Please remember to tip your bartenders as gratuity is not included.

Participating Locations:

  • Blackstone Grill
  • Cape Ann Brewing Company
  • Champions Cambridge
  • Champions Copley
  • East End Grille
  • Ferry Street Food & Drink
  • Hopsters
  • Kennedy’s in the Square
  • La Brasa
  • Menotomy Grill and Tap
  • Mystic Station
  • Newburyport Brewing Company
  • Olde Magoun’s Saloon
  • Patrons
  • PJ Ryans
  • Riverwalk Brewing
  • Roxy’s Grilled Cheese
  • Sunset Cantina
  • Sunset’s Grill and Tap
  • The Vault

And more to be announced!

Bars, restaurants & breweries interested in participating in the passport, please reach out to Rachel before January 7th at events@pintley.com.

Fine Print:
*Must be 21 years or older with valid ID
*1 passport per person
*You may buy 1 additional as a gift
*Misplaced passports can not be replaced
*Bars will choose which beers are available, many will have price limits of beers under $7 or $8
*Good Beer Passport is not valid at Pintley sponsored events

About Pintley:
Pintley is a craft beer community connecting drinkers, brewers, and bars. Drinkers use Pintley to discover great beer. Pintley learns from your tastes, suggests beers you’ll love, and invites you to free local beer tastings where you can try them. Brewers and bars use Pintley to grow sales. Pintley’s craft beer events help bar managers fill their bars on slow nights, while helping brewery reps gain and keep draft lines.

About Burger Conquest:
Burger Conquest is a blog written by sales marketing strategist, David “Rev” Ciancio about Hamburgers, travel and content marketing. Rev is the Director of Marketing at Burger Maker / Schweid & Sons, has been featured on numerous different TV shows and named an “Expert Burger Taster” by The Learning Channel. He is also the founder of The Burger Week, an annual delicious celebration of all things Burger in New York as well as South Florida and Charleston, SC.

Posted in Beer, Boston, Massachusetts, Passport | Tagged , , , , , , , , , , , , , , , , | Leave a comment

The NYC Area Winter Good Beer Passport – 30+ Beers From 30+ Bars, Restaurants & Breweries for $35

THE NYC AREA WINTER GOOD BEER PASSPORT
- 1 craft beer at each participating location for the whole winter –
January 1 through March 1, 2015

NYC-Winter-Good-Craft-Beer-Passport-Pintley-Burger-Conquest-2015

Price: $35

Pintley and Burger Conquest present The NYC Area Winter Good Beer Passport, which will act as a fundraiser for Gods Love We Deliver & The Robin Hood Foundation.

By purchasing a passport you’ll get one full craft beer or a flight of craft beers (where flights are offered) at every location participating. You can use them any day, any time from January 1st through March 1st, 2015.

When purchasing a The NYC Area Winter Good Beer Passport, choose the location where you would like to pick up your passport. Passports are available for pick up from January 1st through January 31st, 2015.

As part of your purchase of The Winter Good Beer Passport you will receive invites to special Craft Beer events happening at the participating locations during the redemption period. Just keep an eye on your email for details.

How it Works:

  1. Buy a ticket for the location where you would like to pick up your passport.
  2. Pick up your passport at the location you chose any day from January 1st through January 31st, 2015.
  3. Bring your passport to each of the 30+ participating locations any day from January 1st through March 1st, 2015 and choose one full pour draft or bottled beer from a NY or NJ Brewery (where available) or one (1) flight of four (4) 4 oz draft samples (where available) at each location.
  4. Please remember to tip your bartenders as gratuity is not included.

Participating Locations:

  • 3 Sheets Saloon
  • Adobe Blues
  • Alphabet City Beer Company
  • Bar Great Harry
  • Beer Culture
  • Bootleg Mannings Bar & Grill
  • Bronx Alehouse
  • Clinton Hall
  • Craft House
  • Down The Hatch
  • East Village Tavern
  • Finback Brewery
  • Flagship Brewing Company
  • George Keeley’s
  • Glorietta Baldy
  • Gun Hill Brewing Co.
  • Hair of the Dog
  • HopsScotch
  • Jake’s Dilemma
  • Jeromes at Rivington F&B
  • John Brown Serious BBQ
  • Keg No. 229
  • Le Jardin Bistro
  • Malt & Mold – Gramercy
  • Malt & Mold – LES
  • Mission Dolores
  • Northern Bell
  • Off The Wagon
  • Ox Cart Tavern
  • Pacific Standard
  • Paul’s “Da Burger Joint”
  • Peggy O’Neill’s
  • Play Sports Bar
  • SingleCut Beersmiths
  • The 13th Step
  • The Bronx Beer Hall
  • The Burger Bistro (Bay Ridge)
  • The Burger Bistro (Park Slope)
  • The Burger Bistro (UES)
  • The Gin Mill
  • The Otheroom
  • The Owl Farm
  • The Stumble Inn
  • Two Door Tavern

INTERACTIVE MAP OF PARTICIPATING LOCATIONS

Click here to save a list of all participating locations on Foursquare. Thanks to Alex for putting that together!

Bars, restaurants, beer stores & breweries interested in participating in the passport, please reach out to Rev Ciancio before December 19th at therev@yeahmanagement.com

Fine Print:
*Must be 21 years or older with valid ID
*1 passport per person
*You may buy 1 additional as a gift
*Misplaced passports can not be replaced

About Pintley:
Pintley is a craft beer community connecting drinkers, brewers, and bars. Drinkers use Pintley to discover great beer. Pintley learns from your tastes, suggests beers you’ll love, and invites you to free local beer tastings where you can try them. Brewers and bars use Pintley to grow sales. Pintley’s craft beer events help bar managers fill their bars on slow nights, while helping brewery reps gain and keep draft lines.

About Burger Conquest:
Burger Conquest is a blog written by sales marketing strategist, David “Rev” Ciancio about Hamburgers, travel and content marketing. Rev is the Director of Marketing at Burger Maker / Schweid & Sons, has been featured on numerous different TV shows and named an “Expert Burger Taster” by The Learning Channel. He is also the founder of The Burger Week, an annual delicious celebration of all things Burger in New York as well as South Florida and Charleston, SC.

About Gods Love We Deliver:
God’s Love We Deliver is the New York City metropolitan area’s leading provider of nutritious, individually-tailored meals to people who are too sick to shop or cook for themselves. Founded in 1985 when one woman began delivering food on her bicycle to a man dying from AIDS, God’s Love now cooks 4,600 meals each weekday, delivering them to clients living with life-altering illnesses in all five boroughs of New York City, Newark and Hudson County, New Jersey. All of our services are provided free of charge to our clients, their children and to the senior caregivers of our senior clients, without regard to income, and we have never maintained a waiting list. Because we believe the combination of hunger and serious illness is a crisis, we deliver food within 24 – 48 hours of first being contacted.

About The Robin Hood Foundation:
Robin Hood is New York’s largest poverty-fighting organization, and since 1988 has focused on finding, funding and creating programs and schools that generate meaningful results for families in New York’s poorest neighborhoods. Since its founding, Robin Hood has raised more than $1.95 billion in dollars, goods and services to provide hundreds of the most effective soup kitchens, homeless shelters, schools, job-training programs and other vital services that give New York’s neediest citizens the tools they need to build better lives. In addition, Robin Hood’s board of directors pays all administrative, fundraising and evaluation costs, so 100% of your donation goes directly to organizations helping New Yorkers in need.

Posted in Bar, Beer, New Jersey, New York, Passport | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Learn To Use NameChanger App To Bulk Change File Names

Learn To Use NameChanger App To Bulk Change File Names
- NameChanger app makes it easy to batch change file names on your Mac computer

If you’re following best practices for good image SEO on your website, you are changing the names of photos you upload to your website. But right clicking, cut and pasting and editing a ton of images can be a real time suck. Well, you’re in luck because there is an app for that.

Check out the NameChanger app from MRR Software.

namechanger app batch change file names

The NameChanger app for Mac allows you to change a whole bunch of files names all at once with a number of different customizable options.

Here how to use NameChanger app to batch change file names using photos of I took of Burgers from Genuine Roadside in NYC as examples.

Genuine Roadside
http://eatgenuine.com
600 11th Ave
New York, NY 10036

genuine roadside double stack smokehouse burger
The Spicy Smokehouse Burger from Genuine Roadside with Bacon, Charred Jalapeño Mayo, Smoked Gouda and Chiptole BBQ.

1. Once you’ve downloaded and installed the NameChanger App to your Mac, open the app. Click “Add” and select the files that you want to change the names on. Then click “Open.”

use namchanger app to batch change file names

2. In the text box on the upper left, type in the text you would like to remove from the file name. In the text box on the upper right, type in the text you would like to add to the file name.

In this example, I want to remove “IMG_” and replace it with “genuine-roadside-burger-nyc-“.

Click “Rename” and that’s it, YOU’RE DONE!

use namchanger app to batch change file names

The NameChanger App gives you lots of advanced editing options if you want to do more than a simple replacement of text.

Want your text added to the end of the file name? Use “Append.”

use namchanger app to batch change file names

Need the replacement text at the beginning of the file name? Select “Prepend.”

use namchanger app to batch change file names

Is the day, date and time important to your image file name? Select “Date” and not only can you add the date to the file name but you can select the Format and whether you want it at the front or end of the file name.

use namchanger app to batch change file names

You can even add a number sequence to the file names by using “Sequence.”

use namchanger app to batch change file names

And seeing as how I used the plural “examples” earlier in the post, here’s another Burger from Genuine Roadside: The Super Duper Double Stack.

genuine roadside super duper doublestack burger nyc

Posted in Burgers, New York, Social Media | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Learn To Optimize An Image For SEO and Search

Learn To Optimize An Image For SEO and Search
- A few tips on making your images more searchable

If your blog or website has a lot of images and pictures on it, you can use them to be more searchable. As Google, Yahoo, Bing and other search web crawlers analyze the internet, they are not just looking at your text or links, they also look over your images. There several ways to optimize your images so that these search engines see them and direct traffic back to your site.

Here are a few tips  and best practices on how to optimize your images for SEO and search using photos of Burgers from B&D Burgers in Savannah, GA as examples.

B&D Burgers
http://www.bdburgers.net
209 W Congress St
Savannah, GA 31401

Savannah-GA-BD-Burgers-Optimize-image-search-seo-Burger-Conquest-111414_3695A B&D premium Beef Burger on a Pretzel Roll with Lettuce, Bacon and Horseradish Chive Cheddar.

1. Use Key Words In Your File Name

Most cameras and devices with cameras will give your image files by default a generic name like “IMG_1234.JPG,” There’s no better way to have your images lost in the web then to leave them with this file name. Instead, using plain English, describe what is in the photo, keeping in mind the subject matter of your page / post.

Let’s use this this photo as an example.

Savannah-GA-BD-Burgers-Optimize-image-search-seo-Burger-Conquest-111414_3689

This is a Burger from B&D Burgers in Savannah, GA on a Pretzel Roll with Lettuce, a Fried Egg and Pimento Cheese. Some ideas for good naming tags could be:

  • b d burger savannah pimento cheese fried egg
  • savannah ga hamburgers customizable bd burgers
  • best burger savannah bd burgers

Or as it relates to this blog post “savannah ga bd burgers optimize image search seo”
2. Use Dashes, Not Underscores In File Names

This is a mistake I made for a very, very long time. Underscores are used more in programming languages and search engines typically see them as joiners between two words.

Using my example again, I would go with “savannah-ga-bd-burgers-optimize-image-search-seo”
3. Use Alt Tags

An alt tag is alternative text to your image that is used when a browser is rendering images. You can add these when you upload the image to your CMS. WordPress makes this very easy by giving you a box where you can enter the Alt Text either during upload or in the media library.

alt text image optimize wordpress

You can also alter it inside the code of your html inside the quotation marks after the word “alt.”

alt text image optimize wordpress html

Need to change a whole bunch of image file names at once? Check out this post on using NameChanger app to batch change file names.

And now you not only know how to better us images for SEO but also where to get premium Burgers and Beers in Savannah, GA!

Savannah GA BD Burgers Optimize image search SEOSavannah-GA-BD-Burgers-Optimize-image-search-seo-Burger-Conquest-111414_3683Savannah-GA-BD-Burgers-Optimize-image-search-seo-Burger-Conquest-111414_3694

Posted in Beer, Burgers, Georgia, Gourmet Burgers, Hamburgers, Search, Social Media | Tagged , , , , , , , , , , , , , , , , | Leave a comment

The NYC Good Whiskey Passport – 20+ Whiskeys From 20+ Bars and Restaurants For $35

THE NYC GOOD WHISKEY PASSPORT

- 1 whiskey at each participating location for the whole winter –
December 13 through February 13, 2015

NYC_Good_Whiskey_Passport_BoozeMenus_Burger_Conquest_2014

Price: $35
Click here to purchase

BoozeMenus and Burger Conquest to present The NYC Good Whiskey Passport, which will act as a fundraiser for City Harvest & United States Bartender’s (USBG) Guild National Charity Foundation.

By purchasing a passport you’ll get one whiskey cocktail or a neat pour at every participating location. You can use them any day, any time from December 13th through February 13th, 2015.

When purchasing a NYC Good Whiskey Passport, choose the location where you would like to pick up your passport. Passports are available for pick up from December 13th through January 13th, 2015.

How it Works:

  1. Buy a ticket for the location where you would like to pick up your passport.
  2. Pick up your passport at the location you chose any day from December 13th through January 13th, 2015.
  3. Bring your passport to each of the 20+ participating locations any day from December 13 through February 13, 2015 and choose one whiskey cocktail or a neat pour / shot at each location.
  4. Please remember to tip your bartenders as gratuity is not included.

Participating Locations:

  • Alobar
  • American Whiskey
  • Beer Culture
  • Berg’n
  • Bleecker Kitchen & Co.
  • Boilermaker
  • Bondurants
  • Bonnie Vie
  • Desmond’s Steakhouse
  • Evelyn
  • Experimental Cocktail Club
  • GoldBar
  • Huckleberry Bar
  • Keg No. 229
  • Northern Bell
  • Slainte
  • Sweetwater Social
  • The Gibson
  • The Rum House
  • The Shanty / NY Distilling Co
  • Two8Two Bar & Burger
  • Ward III
  • Waterfront Alehouse (Manhattan)

INTERACTIVE MAP OF PARTICIPATING LOCATIONS

Bars & restaurants interested in participating in the passport, please reach out to Rev Ciancio before December 1st at therev@yeahmanagement.com

Fine Print:
*Must be 21 years or older with valid ID
*1 passport per person
*Misplaced passports can not be replaced
*Offer is not shareable

Price: $35
Click here to purchase

 

About BoozeMenus:
BoozeMenus is THE source for cocktails and nightlife in NYC. Take the guesswork out of your social life search with the all-encompassing guide to venues, new openings, cocktail & spirit trends, parties and more.

About Burger Conquest:
Burger Conquest is a blog written by sales marketing strategist, David “Rev” Ciancio about Hamburgers, travel and content marketing. Rev is the Director of Marketing at Burger Maker, been featured on numerous different TV shows and named an “Expert Burger Taster” by The Learning Channel. He is also the founder of The Burger Week, an annual delicious celebration of all things Burger in New York as well as South Florida.

About City Harvest:
Founded in 1982 as the world’s first food rescue organization, City Harvest is dedicated to helping feed the more than 1.4 million New Yorkers facing hunger. City Harvest will collect 50 million pounds of excess food from restaurants, grocers, bakeries, manufacturers, and farms, and deliver it free of charge to more than 500 community food programs across the city this year. In addition to helping meet the immediate need for food, City Harvest takes a long-term approach to fighting hunger by partnering with residents, local organizations and businesses through Healthy Neighborhoods programs which increase the availability of affordable fruits and vegetables in low-income communities and provide the nutrition education and resources to maintain a wholesome, food-secure diet.

About The United States Bartenders Guild:
Our goal is to empower bartenders to take charge of their careers. We accomplish this through working with our committed partners to enrich the career advancement of our members through peer-to-peer learning, expert instruction, service projects, and competition. Since knowledge is power, our chapters hold cocktail competitions, sponsor intimate seminars with internationally recognized brand representatives, and forge relationships between top bar talent in 41 cities and counting. We offer all our members opportunities to compete, travel around the world, and spread knowledge in the pursuit of elevating our craft.

Posted in Bar, New York, Passport, USBGNY | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Learn To Use Yahoo Google and Other Search Results To Write Compelling Copy

Learn To Use Yahoo, Google and Other Search Results To Write Compelling Copy
– Search your way to the top of search queries

Did you arrive into this world with the ability to craft a string of single distinct meaningful elements of speech or writing into an account of imaginary or real people and events told for entertainment or new? Or do you struggle to write good well?

Crafting compelling stories, sentences and or content isn’t easy. Those that are good at it make it look real easy and I am saying that after nearly 700 posts on this blog. Being a great writer is a skill that takes time, dedication and practice. You have to do it over and over and over and over and learn from  your mistakes and your victories.

Now that we are in the age of the internet and trackable data, it’s much easier to understand what is or is not compelling copy and by compelling copy, I specifically mean it’s search relevant. In the modern world of search, it’s not about SEO, it’s about back links. The more people that link to, share or mention your content, the higher you will come up in search rankings. In other words the best SEO practice is to have relevant and useful content.

You can use tools like Google Analytics, Twitter Ads, Facebook insights to help you to understand which pieces of your content get the most engagement. But what tools can you use to help craft more compelling content? I use search.

Let me explain. I’ll get an idea on something I would like to write about, in this case, compelling headlines. I’ll then run a number of Google searches on topics and related topics to the subject. As I am running the searches, I take note of the number of results. Based on the number of results that come up, I’ll craft up a headline that I think will most relevantly draw the traffic I am looking to get by helping people to find what they are searching for.

Let’s use this post as an example. To come up with the headline; “How To Use Yahoo Google and Other Search Results To Write Compelling Copy,” I ran a number of Google searches to see what people want to know about compelling headlines.

use_yahoo_results_to_write_compelling_copy_headlines_search_burger_conquest_marketing_blog_16.20 AM

use_yahoo_results_to_write_compelling_copy_headlines_search_burger_conquest_marketing_blog_17.47 AM

Notice that “learn” earned nearly 5 million more results than “how. This tells you that there are more people looking to “learn” than for a “how to.”

Now look what happens when you use “headlines” instead of “copy.”

use_yahoo_results_to_write_compelling_copy_headlines_search_burger_conquest_marketing_blog_17.57 AM

There are far less people looking to learn how to write “headlines” than there are people who need help writing “copy.”

Now that I know this, I can take my search to the next level. I knew I wanted to write about using search to write better headlines so I started to introduce “search” into my query. Look at the difference in results between the word “use” and the word “using.”

use_yahoo_results_to_write_compelling_copy_headlines_search_burger_conquest_marketing_blog_17.01 AM

use_yahoo_results_to_write_compelling_copy_headlines_search_burger_conquest_marketing_blog_16.40 AM

Almost 10x more searches with the word “use” than “using.”

Let’s go back to headlines for a moment just so I can demonstrate a point. Check out the results by merely using a plural.

use_yahoo_results_to_write_compelling_copy_headlines_search_burger_conquest_marketing_blog_15.42 AM

use_yahoo_results_to_write_compelling_copy_headlines_search_burger_conquest_marketing_blog_16.51 AM

By leaving off 1 letter, you increase your query delivers 10x more results.

Specifically I wanted this post to be about utilizing the power of search engines to help you write better headlines. Let’s measure the generic “search” against the 3 of the biggest search engines.

use_yahoo_results_to_write_compelling_copy_headlines_search_burger_conquest_marketing_blog_21.03 AM

use_yahoo_results_to_write_compelling_copy_headlines_search_burger_conquest_marketing_blog_16.04 AM

use_yahoo_results_to_write_compelling_copy_headlines_search_burger_conquest_marketing_blog_17.24 AM

use_yahoo_results_to_write_compelling_copy_headlines_search_burger_conquest_marketing_blog_17.36 AM

Both the words “search” and “Google” come up with about the same results, about 1.7 million. But the using “yahoo” or “bing” show almost 16x more queries. Apparently those people who are looking for help in writing compelling copy are looking for it on Yahoo and Bing but not so much Google.

Let’s break all that down to a TL;DR.

In terms of search query results:

  • Learn > How To
  • Copy > Headlines
  • Use > Using
  • Headline > Headlines
  • Yahoo > Bing > Google > Search

When I first set out to write this post, I was thinking about using the title “How to use Google to Write Better Headlines.” Mainly because when you search in Google, it gives you the number of search results which Yahoo does not. But after searching through a number of Google searches, I can see that there is a clear path to a better headline even if it’s not totally correct;

Learn To Use Yahoo Google and Other Search Results To Write Compelling Copy

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At the time of writing this blog, that query resulted in 1.02 million results. Click the image above to see how many it has since publishing.

Is this going to guarantee more hits? Time will tell. What it will do is help you to understand what kinds of information people are searching for. If you’re looking to get really granular and learn how to use organic key words to specifically reach your audience through your blog, check out my post on Hittail.

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How To Write Yelp Reviews And Be Good For Business

How To Write Yelp Reviews And Be Good For Business

Did you write this review on Yelp?
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If you did, then you are a troll.

This is an unfair Yelp review of Roberta’s Pizza in Brooklyn, NY. Whomever wrote this is perpetuating the lie that Yelp is bad for business. Yelp is good for business as it helps people to find local businesses and ultimately make a decision on whether to patronize. Yelp can also help business owners to learn about their business and how to grow it.

Unfortunately though, the internet has given trolls, aka anonymous haters, a place to do their worst. As a consumer you need to filter these people out when reading Yelp reviews on a business. Not being seated 3 minutes after close is just a ridiculous request. Chances are there is another issue behind this issue and this person just used it to be rude. You can clearly see that they have no profile photo, no friends and only 3 reviews, which if you click to read, are all negative. This person is a waste of internet space.

Here’s another one for the same restaurant. Can you tell me what is the worst part of this review?
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THIS PERSON CLAIMS TO WORK IN THE RESTAURANT BIZ! This character is the worst kind of troll. The rest of their review doesn’t really matter because they should know better than to have done this. I guarantee if someone wrote a negative review about the service they provide or the place they work at, this person would be very angry.

If you have less than a 4 or 5 star experience at a local business, tell the manager or an owner. Do not write a negative review on Yelp about it. Instead, do something to help them be a better business. What if the owner of that restaurant could rate you back on something in your life? You would hate it. Everyone has a bad day here and there. No one is perfect. You are far better off helping someone than hurting them.

Here are some tips on how to write a good Yelp review and help a business rather than hurt them. We’ll use a Burger I recently ate as an example.

AJ’s Burgers
http://ajsburgers.com
542 North Ave
New Rochelle, NY 10801

how_to_write_yelp_reviews_good_for_business_ajs_burgers_new_rochelle_ny_conquest_marketing_blog_1773AJ’s Burgers Sliders Cheeseburger with Grilled Onions on a Martin’s Potato Roll.

YELP DONT’S
Let’s start with the do nots. If any of the following happens to you while patronizing a local business, do not write a Yelp review about it.

  • Rude service from an employee
  • A good or service was not delivered to your expectation
  • The business was closed when you arrived
  • You felt the goods or services were too expensive
  • You did not like the other customers who were also patronizing the business

And the worst, do NOT give a business less than a 5 star if you had a great time, nice food or good service. If it was average or above average, give them a 4 or 5. If you aren’t willing to give them a 4 or 5 star, do NOT write a review on Yelp.

Don’t be that person.
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All of the above are either based on your biased opinion or could easily been rectified by telling someone who works there. Most local business owners want to give you great service. It would be their pleasure to help you rectify a bad situation. The best managers and owners will go out of their way to make a less than 5-star experience become one for you. Keep it between you and the service provider and let them know.

How to post a good review on Yelp

1. On either your browser or in the mobile app, search for the business you want to review. When you get to their page, tap or click “Write a Review.”

Browser:
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Mobile:
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2. Click or tap on the 5th star on the right to give them a 5 star rating and type out the specifics of your review in the “Your review” bubble. Yelp even gives you suggestions on what you could write.

Browser:
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Mobile:
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3. Once you’ve written something very nice about the business, tap next on mobile or “save now” in the browser. This will save your review for later editing before posting live. You can add in additional information and photos if you like.

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4. If or when you are ready to post, click post.
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Don’t be a nuisance or a troll, it’s not going to get you anywhere. Use Yelp to be a help and highlight local businesses you like by writing a nice review.

thumper yelp meme If you can't say something nice on Yelp don't Yelp nothing at all

And when you are in New Rochelle, NY visiting AJ’s Burgers, be sure to check in and redeem the order of free Dogs in Dough. They are all natural beef cased hot dogs, wrapped in house made pizza dough. For dipping, the deli mustard is good but the spicy chipotle dip is even better.
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And now for more photos of the excellent Food at AJ’s Burgers along with the section of their website that let me know I would enjoy these Burgers.

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Posted in Burgers, New York, Social Media | Tagged , , , , , , , , , , , , , , , , , | 1 Comment

The Cattle Call – Ian Russo AKA The Dirty Chef

The Cattle Call –  Ian Russo AKA The Dirty Chef

The Cattle Call – All the beef that’s behind the people who make & connect us to the Burgerverse.

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Name: Ian Russo (AKA The Dirty Chef)

Website: dirtyburger.com

Where do you live: Brooklyn, New York

Favorite style of Burger:  Traditional American made using the Dirty Style of Cooking.

Favorite Childhood Burger:  Gil Hodges bowling alley and grill in Brooklyn (No longer open).

Burger that haunts your dreams at night: Nothing haunts me.

What is the one Burger you’ve always wanted to try but still have not:  In-N-Out.

The secret to making a great Burger: Have great quality meat with the proper thickness. It is important to salt (using a snowing technique) the burger prior to seasoning it on both sides. Be sure to flip the burger as many times to keep it cooking even and create a crust so all the juices stay inside the burger. Yum.

Under no circumstances whatsoever, what should NEVER be put on a Burger:  Anything goes if you love it…..

If you could eat any Mythical Creature which would it be: Pholus- Mythical creatures make me think too much. Pholus was a friend of Herculous. Seems harmless.

If you could have a Burger with anyone alive, or dead, fictional or real, who would it be and where would you take them: My best friend, Wendy. We would be in Hawaii COCKROACHE COVE, North shore Hawaii with a full moon at 1 am after a night swim we would get out of 80* water while the grill is hot and I would make her my Dirty Burger while I use the light from the moon to see and sip two glasses of her favorite red wine.

Name one Burger in LA that for once, people should get off a plane and go eat instead of In-N-Out: Not that familiar with LA.

Please use this space to talk about or plug anything else you want: About 6 years ago I created Dirty Dust. Within the next couple years tables all around the world will have salt, pepper and Dirty! Dirty Dust® is my spice blend which transforms foods that are ordinary to extraordinary! From sweet things like chocolate and caramel to savory foods such as chicken, fish or burgers and everything in between, Dirty Dust® gives you the creativity to enhance the flavors of any food! Along with a mix of other spices, it includes three different peppers—black, white and cayenne, so it’s safe to say Dirty Dust® has some kick to it.

You can add a little honey… or not… it is up to you, but knowing when to add honey can remain your dirty secret. With meats like beef, lamb or chicken, you’ll want to cool the heat by adding honey. For fish and seafood the honey is optional, since the oils in them already balance the heat of the Dirty Dust®.

To learn more about how to incorporate Dirty Dust into your kitchen, visit cookdirty.com. You can also catch Ian compete in the Blue Moon Burger Bash at this year’s Food Network New York City Wine & Food Festival, Friday October 17, 2014.

Posted in Burgers, Hamburgers, The Cattle Call | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment

Fall Burger Crawl Hosted By Chef Russell Jackson

FALL BURGER CRAWL
*Hosted by Chef Russell Jackson*
Presented by Schweid & Sons & Sixpoint Brewery

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October 11, 2014
Midtown NYC
12:00 – 8:00 pm

Price: $45 regular, $69 VIP

Regular ticket includes:

  • Ticket to crawl
  • Try 4 Schweid & Sons Burgers at 4 different locations
  • 10% off additional purchases
  • 5 beers from Sixpoint
  • Ticket to after party
  • $25 Lyft credit (for new users)

VIP ticket includes:

  • Everything with Regular ticket
  • Travel and dine with Chef Russell Jackson
  • Presentation at each location from Sixpoint Brewery representative
  • Ground Beef education at each location from Rev of Schweid & Sons
  • Certified Angus Beef® presentation and education
  • Burger presentation from Chefs (where available)

Chef Russell Jackson from Popfoods.tv and the Food Network along with Rev Ciancio from Burger Conquest will lead serious Burger fans on the NYC Fall Burger Crawl, AKA “FBC1″ presented by Schweid & Sons.

You’ll travel along a path in Midtown Manhattan to taste 4 of the best off-menu Burgers in NYC featuring Schweid & Sons fresh ground Beef. At each location you’ll get half of a Burger specially designed for the event and a Craft Beer from Sixpoint. At the end of the crawl, everyone will meet back up and head to an after party where we can talk about all the Burgers.

The crawl runs from 12:00 pm  through 5:30 pm. You will follow a pre-plotted course that takes you to each of the specific restaurants / bars. The order of which is determined by your starting location. Then at 6 pm, everyone on the crawl will meet back up for an after party at Hudson Common

Proceeds from the FBC1 will go to benefitWomen’s Housing and Economic Development Corporation – WHEDco.

Buy your ticket based on the starting location and the people that you meet at the first location, you’ll crawl with for the rest of the afternoon. VIP tickets are available for those that want to go on the crawl with Chef Jackson and Rev.

Participating Locations and Burgers:

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After Party:


SIXPOINT BEERS

  • 4 Beasts Porter
  • Bengali Tiger
  • Righteous Ale
  • Sensi
  • Sweet Action
  • The Crisp

**Must be seated 15 minutes before first seating

Interactive map of FBC1:

Get your $25 Lyft Credit Now

  1. Download Lyft for a friendly, affordable ride whenever you need one.
  2. Go to Payment section and enter the following code BEFORE your first ride: BURGERCRAWL
  3. Request a ride and a Lyft will arrive in minutes

About WHEDco
The Women’s Housing and Economic Development Corporation has worked for twenty years to build a more beautiful, equitable and economically vibrant Bronx. We reach over 35,000 people annually through energy-efficient, healthy and affordable homes; early childhood education and youth development; family support; home-based childcare microenterprise and food business incubation. Their mission is to make the Bronx a more beautiful, equitable and economically vibrant place to live and raise a family.

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Posted in Bar, Beer, Burgers, Event, Gourmet Burgers, Hamburgers, New York | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment