Pat LaFrieda’s Big App for Meat iPad App – The Next Best Thing To Eating Meat Is Staring At Glorious Pictures of Meat


I love Meat! Whoa shocker, I know. Go ahead, take a moment to catch your breath while you look at this:

and this:

and this:

and most importantly, this one:

What do all these tasty looking displays of Meat have in common? They’re all made from a supply provided by LaFrieda Wholesale Meat Purveyors. Pat LaFrieda, a 4th generation butcher, whose family got into the business when his great Grandfather got into a fight at a butcher shop in Italy as a kid, owns and runs the most heralded Meat purveyor business in the nation. LaFrieda Meats is to what DefJam is to Hip Hop and here in NYC, that make Pat the Jay-Z of meat. Although neither of them invented the game, they definitely improved it all while helping to make New York an even better city.

I’ve had the distinct pleasure of housing a ton of great Burgers and other tasty pieces of meat all because of this man’s work. I even took an amazing Meat butchering course he conducted at Eataly. But wait, there’s more. At my bar, Idle Hands, located in the East Village, just about on our one year anniversary (2011) we re-opened as a Burger joint, courtesy of Dan Petersen and That Burger Tent. Dan gave up his sidewalk Burger stand and moved his business into Idle Hands, creating That Burger at Idle Hands. Proudly, all the Beef Dan serves is a secret proprietary blend that he custom created and sourced from Pat LaFrieda.

For someone I’ve never had a meal with or been to their office or house, you can say the fella is a pretty big part of my life. If you have an iPad, now he can be a part of yours too…

Zero Point Zero Whets Your Appetite with Pat LaFrieda’s Big App for Meat iPad App 

Pat LaFrieda is a fourth-generation butcher whose family has run a wholesale meat business in NYC for almost 100 years. He provides the best quality meat to over 1000 restaurants and chefs including Mario Batali, Danny Meyer, Alex Guarnaschelli and others.  Pat has revolutionized the burger industry by creating custom burger blends including the Shake Shack burger, The Black Label burger for Minetta Tavern, and Iron Chef and host of The Chew Michael Symon’s burgers.

The Big App for Meat, created and designed exclusively for the iPad, covers every cut of meat, with over 200 different cuts of beef, lamb, pork, veal and poultry, and with hi-res photography and detailed descriptions. There’s also over 50 minutes of premium video, where master butcher Pat LaFrieda demonstrates techniques you can use at home, and shares his 3 generations of butchering secrets.  From sharpening your knife to what to look for in a dry-aged steak — Pat shows you how it’s done.  Users can wirelessly stream video from the app to their Apple TV and big screen via AirPlay.  You can test your meat knowledge with the Great Meat 101 Quiz, and challenge your friends via Game Center.  And LaFrieda Meats will be selling directly to consumers nationwide through the app, via a one-click access to the online store where users can purchase the best steaks, chops and burgers — straight from the source.

“This app is a carnivore’s wet dream,” said ZPZ Executive Producer Jennifer Williams. “We spent 10 long days in a 35 degree meat locker filming Pat artfully butcher a bunch of delicious animals like a surgeon. If you like meat, you’re gonna love this app.”

Features of the app include:

  • BROWSE the over 200 cuts of beef, lamb, pork, veal and poultry with detailed descriptions and diagrams.
  • WATCH 50 minutes of premium video content where Pat demonstrates butcher techniques you can use at home, like how to french a rack of lamb or how to grind your own meat.
  • VIEW gorgeous photography of every cut of meat, so you’ll know exactly what your meat should look like when you go to the butcher counter
  • SPIN the 360-degree interactive rotating meat cuts. They’re really cool!
  • LEARN where your meat comes from with the interactive guide showing the cut location on the animal.
  • SEARCH for the best meat cuts to use in your favorite recipe.
  • PLAY the Great Meat 101 Quiz where users can test their butcher knowledge and compete against others via Apple’s Game Center. Fun for adults and kids!
  • SAVE cuts of meat or videos to your personal favorites list to help you easily remember what you want to get next time you go to the store.
  • SHOP online to purchase the highest quality meats directly from LaFrieda Meats. Always shipped fresh. NEVER frozen.
  • SHARE your butcher skills or new meat knowledge via Facebook and Twitter.
  • UPLOAD photos of your own meaty masterpieces for the whole community to see.

Pat LaFrieda’s Big App for Meat App is available for $6.99 from the App Store on iPad or at

Check out this Steak Porn on how to cut Short Loin:


And lastly, some behind the scenes photos courtesy of ZPZ’s Jennifer Williams:

Pat LaFrieda’s Big App for Meat App is available for $6.99 from the App Store on iPad or at

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1 Response to Pat LaFrieda’s Big App for Meat iPad App – The Next Best Thing To Eating Meat Is Staring At Glorious Pictures of Meat

  1. Mr Bill says:

    Mmm I’m Hungry.

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